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Work Background
VistbaltHead of sales and marketing
Aug. 2018 - Jan. 2024Vienna, Vienna, Austria• Organization of the sales and marketing department of a construction company during the implementation of a residential building project.
• Implementation of sales funnel, marketing funnel.
• Analysed sales reports to identify trends and update strategies.
• Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Developed pricing structures based on current trends, competitor activities.
• Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROMI.
• Customized promotional strategies to meet needs of different clients.
• Integration of end-to-end analytics and CRM.
• Development and control of marketing budget.
• Promotion of a residential complex on the city on/offline market.
• Creation and maintenance of advertising campaigns in Google Ads, Facebook Ads, etc.
• Development and testing of marketing incentives.
• Developing terms of reference for website development and integration with CRM.
• Maintaining the product's social media channels.
• Development of sales channels (real estate offices, banks, etc.).
• Staff recruitment and training
GrafitHead of sales and marketing
Nov. 2015 - May. 2019Vienna, Vienna, Austria• Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
• Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
• Conducted regular market assessments to stay current on trends and maintain readiness for changes.
• Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Represented organisation to public at trade exhibitions and conventions, driving awareness of residential complex.
• Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROMI.
• Utilised expert active selling techniques to effectively negotiate and sales.
• Customized promotional strategies to meet needs of different clients, products and services.
• Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
• Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Delivered high-quality results within budget and timeframe targets.
• Managed teams by overseeing hiring, training and professional growth of employees.
FID ComManager
May. 2011 - Sep. 2015Vienna, Vienna, Austria• Allocated resources strategically to achieve high ROI and minimise financial cost.
• Led and managed administrative staff to maintain smooth daily operations.
• Analysed and resolved complex resource management issues for optimised scheduling.
• Resolved conflicts by acting as mediator and rule enforcer as appropriate.
• Developed strong teams by skilfully recruiting, orienting and training loyal, hard-working employees.
• Conducted periodic performance reviews for direct reports.
• Drafted procedural statements and guidelines for company-wide use.
• Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
• Controlled resources by department or project and tracked use in CRM.
• Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
• Planned revenue generation strategies designed for growth.
• Maintained smooth-running business operations by delegating priorities to staff abilities.
• Handled negotiations with outside vendors and service agencies to meet group needs.
• Streamlined processes to improve and optimise office operations.
• Designed long-term business strategy to guide leadership decision-making.
• Managed teams by overseeing hiring, training and professional growth of employees.
• Resolved conflicts and negotiated mutually beneficial agreements between parties.
EquitiSales Manager
Feb. 2010 - Mar. 2011Vienna, Vienna, Austria• Built complex business solutions tailored to meet individual client needs.
• Carried out active selling from initial customer greeting.
• Managed customer lines for minimum wait times and high satisfaction.
• Harnessed new business opportunities through strategic networking.
• Cold called prospective clients to secure in-person appointments and pitches.
• Tracked competitions, current market and consumer buying trends to develop marketing plans and strategies.
• Built rapport with new and existing customers to boost client retention.
• Boosted product sales by offering selection guidance to customers.
• Built rapport with customers and made suggestions to upsell products and achieve sales goals.
• Partnered with marketing teams to develop product pitches for boosting sales.
• Created unique selling proposition reports and analyses for presenting to management.
• Handled high-volume telephone and email enquiries to minimise backlogs.
• Wrote reports outlining project progress and results.
• Offered friendly, efficient customer service and handled challenging situations with ease.
• Applied positive customer service approach to increase satisfaction levels.
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