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Work Background
NirmataGrowth Marketing Consultant
Jan. 2026Brought in by the VP of Marketing to help accelerate pipeline for Nirmata, which is the paid enterprise version of Kyverno, the widely used Kubernetes governance platform.
• Performed AI-assisted analysis of telemetry data to build audience profiles and identify the 4 developer behaviors that predict account conversion to pipeline opportunities.
• Identified specific GitHub files and documentation pages as the most effective surfaces for Nirmata to drive MQLs.
• Wrote briefs for developers, sales, and leadership on overall strategy and MOps issues, including the brief that helped convince the founders to launch their new AI governance product as a sub-brand.
Qwiet AI (formerly ShiftLeft)Head of Digital Demand Generation
Jan. 2023 - Jan. 2025Reported to the VP of Marketing with direct access to the co-founder/CTO. Owned all digital marketing (paid acquisition, email, ABM, reviews, website, analytics, etc).
• Inherited a broken marketing motion and a team with low morale. Identified issues by improving visibility across the function and talking with stakeholders. Helped rebuild the motion by managing up, celebrating others' wins, and replacing multiple vendors.
• Used search data, on-site analytics, form submissions, and seller feedback to inform competitive positioning, branding, and ICP refinement.
• Built audience profiles by matching email lists against LinkedIn, ZoomInfo, Apollo, and Black Pearl to extract firmographic and demographic data. Used resulting profiles to refine ICP definitions, inform ad targeting, and build sales-facing audience snapshots.
• Reduced median speed-to-lead from ~3 months to ~3 minutes and increased MQL and SQL production and velocity by managing the cross-functional implementation of a low-cost scheduling system that I discovered and championed.
• Installed cross-platform visitor tracking (clicky + LinkedIn + HubSpot), delivering a level of attribution visibility and audience profiling that colleagues and platform partners said they’d never seen before, even at Fortune 100 companies. This allowed us to focus spend on the highest-leverage acquisition channels with high confidence.
IX-ONE (via Product Verification Solutions)Co-Founder
Jan. 2013 - Jan. 2017Co-founded a product data audit service that covered 95%+ of the SKUs in the specialty and natural foods space.
• Implemented and scaled a custom 3D product capture system and a microwork workflow to drive unit economics.
• Canonicalized a defective product data schema of 1k+ data points. Built internal training sites, process documentation, and inline help systems as the single source of authority.
TableFree (as TableFree Kft)Co-Founder
Jan. 2010 - Jan. 2013Co-founded a restaurant reservation platform for the Budapest market. Managed a team of 11. Ran all marketing in English and Hungarian: PPC, SMM, SEO/SEM, earned media, content, and community.
• Grew the Facebook group to 10k+ local members in under a month, driving logo acquisition from high-profile clients.
• Managed earned media across local publications in multiple languages.
• Identified two fatal product-market fit problems early. Learned to act on that signal faster.
Testing Is Easy (as Grammatix, Inc.)Founder
Jan. 2001 - Jan. 2023Created, wrote, and marketed video courses and print-on-demand test prep guides. Built the entire business and brand as a solo operator: product, positioning, paid acquisition, content, email, video, and fulfillment.
• Ran profitable campaigns on Amazon, Google, Facebook, and Instagram.
• Created free and paid video content (YouTube walkthroughs, full courses) generating 500k+ views.
• Developed a templatized workflow for creating extensive test-question walkthroughs using custom macros.
• Delivered thousands of hours of 1:1 remote tutoring at $400/hour over 12 years. Sought out by leading admissions consultants for their VIP clients.
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