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Work Background
PECO/ExelonSenior Manager, Marketing Communications
Jan. 2022Philadelphia, PA• Spearheaded marketing strategy across 5+ business units serving 1.7 million customers,
overseeing a $3M+ annual budget and a team of communication and marketing professionals
• Engineered shift to personalization and advanced segmentation utilizing AI-powered focus
groups, lifting customer engagement rates by 34% and reducing cost-per-interaction by 22%
• Developed revised brand positioning with AI generative market research, including message
architecture that set tone and narrative development that increased customer engagement
• Drove proactive media relations and stakeholder engagement which garnered coverage for over
200 releases and media alerts
• Mentored and led teams of marketing, communication and social media associates and content
creators, developed cross-functional collaboration and managed agency/vendor relationships
• Consolidated vendor and agency ecosystem from 10 to 6 strategic partners, recovering $600K in
annual spend without sacrificing output quality
PECO/ExelonManager, Communications
Jan. 2019 - Jan. 2022Philadelphia, PA• Built and executed digital programs across SEO, SEM, email, paid media, and social — growing
organic web traffic 41% and cutting cost-per-acquisition by 28% over three years
• Increased internal communication engagement to over 3,000 associates through the
implementation of emerging technologies, data-driven content and setting of KPIs
• Oversaw executive thought leadership and strategic messaging for C-suite, supporting $2B+ in
capital investment communications and major regulatory proceedings
• Served as lead communications strategist during 9 major grid emergencies and weather events,
managing real-time media relations and public messaging for outages affecting up to 400,000
customers
• Improved J.D. Power customer satisfaction scores through targeted, data-informed
communications redesign and process restructuring
PECO/ExelonMarketing Communications Specialist
Jan. 2010 - Jan. 2019Philadelphia, PA• Translated complex engineering and infrastructure concepts into customer-facing messaging for
14 product and program launches, achieving average engagement rates 25% above projections
• Conducted market research and competitive analysis to inform brand positioning, campaign
strategy, and product messaging across B2B and B2C audiences
• Cultivated strategic partnerships with nonprofits, diverse-owned media, and community
organizations to amplify institutional visibility and build reputational equity
• Designed ABM and go-to-market B2B campaigns that generated 2,400+ qualified leads annually
and contributed an estimated $3.2M in program enrollment
• Negotiated contracts for company’s premier service offerings including marketing, advertising,
and program implementation
• Implemented Eloqua, Sprinklr, and Monday.com across operations, reducing manual workflow
by 60% and compressing campaign launch timelines from 6 weeks to 18 days
• Optimized campaign KPIs across a portfolio of 18+ active programs, improving average
engagement rate by 38% and reducing costs
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