William Davis - Transformation Consultant | Business Analyst | Product Owner,

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Work Background

Ulverscroft LimitedFractional Product Owner/Business Analyst

Oct. 2025 - Feb. 2026● Conducted end-to-end operational analysis and process mapping, providing visibility of key publishing and distribution workflows across the organisation. ● Translated complex operational requirements into structured product backlog items, user stories, and acceptance criteria, enabling effective collaboration with technical teams. ● Configured and implemented a new Backlog management framework – using Azure DevOps to manage all ongoing work ● Identified process inefficiencies and improvement opportunities, informing product enhancements, streamlining processes, improving system integration, and supporting digital transformation and optimisation initiatives ● Partnered with business stakeholders to prioritise roadmap initiatives, ensuring development focused on high-value outcomes. ● Ensured successful delivery by validating solutions against documented processes and business requirements, supporting user adoption and operational alignment

Basis RegistrationProduct Owner(Digital Transformation) – Contract - Part Time

Jun. 2023● Leading the implementation of a new cloud Customer Management Platform, portal and app, leveraging and increasing the capabilities of the existing on-premise platform as part of business-wide Digital Transformation. ● Leading the implementation of HubSpot as the new CMS and CRM system to maximise customer data and customise experience ● Translating requirements into clear user stories, capturing product features, pain points, technical requirements and acceptance criteria to a third-party development firm. ● Project managing the implementation of system releases and updates, working with third-party software providers for successful delivery. ● Becoming an expert in the bespoke client operational management platform, championing its use and promoting the associated benefits. ● Working with the business to identify areas of improvement, owning and managing the road-map, and creating requirements documentation for development review. ● Leading the testing process to ensure the platform meets the requirements of the business. ● Managing the change control process to ensure appropriate governance is applied. ● Documenting and refining existing business processes, identifying opportunities for improvement and further adoption of the system. ● Driving platform adoption by working with key stakeholders and colleagues to raise awareness and understanding. ● Working with the wider operational business to support process improvement through the use of technology. Creating and managing all system documentation, including user and training documentation. ● Being the main contact and conduit for the user base and third-party vendors.

Housing 21Product Owner – People & Culture Systems

May. 2022 - Mar. 2025● Lead Transformation representative for People and Culture business area. Being point of contact for all aspects of the business area(HR, Payroll, Recruitment, Reward and L&OD – 3 products/systems) ● Delivered over 140 Epics(including new features, business initiatives, small change and large projects) ● Designing, building and delivering product roadmaps, reporting on status to senior management and making sure that projects are delivered on time through agile iteration cycles ● Managing and developing product backlog, and user stories for implementation with input from stakeholders, the Development Team and other team members. Prioritise the backlog based on value, time and other team dependencies. ● Translating requirements into clear user stories capturing product features, pain points, technical requirements and acceptance criteria to explain what is required and why clearly. ● Co-ordinating and motivating cross-functional teams and development teams to ensure timely delivery of user stories. ● Identifying, developing and implementing improvements in the product area to offer new and improved ways of working that contributes to business effectiveness/efficiency by automating processes and improving access to information. ● Identifying and contributing to the strategic planning of further product investment and enhancements, working with stakeholders to determine the best solutions for the business. ● Ensuring the product is designed correctly to hold the correct data, data integrity is maintained through liaison with data owners, producing meaningful and accurate management information on a timely basis which can be used to inform and influence decision making, and embed continuous improvement through data and analytics. ● Developing strong relationships and collaborative working with internal and external stakeholders to support and assist in system delivery. In particular, the relationship with the system providers must be managed to support the ongoing development of the system so that business needs are met. ● Working with L&D to ensure training is available to enhance knowledge, and expertise and users are more self-sufficient in all products ● Maintaining an understanding of the product area market sector by reviewing new products and processes that may enhance the current products

Arden University (Digital Solutions)Business Systems Analyst

Sep. 2021 - May. 2022● Working with stakeholders, end-users, and developers to capture capability needs and requirements which drive quality business solutions. ● Product Owner; developing, analysing, prioritizing, and organising requirement specifications for key systems. ● Managing full software development life cycle, backlog management, and leading scrum ceremonies ● Translating highly technical specifications into non-technical requirements via business cases and user stories ● Leading and facilitating core systems replacement projects – New Student Record System (SITS), ITSM system ● Developing and implementing refined business processes – Transformation of Student Support Services and Systems Change Management ● A key member of the Technical Change Authority Board ● Developing Application Portfolio Management and implementing systems Life Cycle Management through KPIs ● Defining and coordinating the execution of testing procedures, and developing test cases to serve the overall quality assurance process ● CRM system management and administration – SugarCRM and Salesforce. ● Implementing best practices for scalability, supportability, ease of maintenance, and system performance ● Effectively communicating with the business while providing documentation of process maps, data flows and training

Gowling WLG International Law FirmBusiness Systems Analyst

Apr. 2019 - Sep. 2021● Served as product owner; facilitated identification of project scopes, business objectives, and risks for new applications. ● Lead requirement gathering activities to produce user journeys and stories for proposed business solutions. ● Member of Change Advisory Board in adopting and improving Change management processes across Law Firm ● Collaborated with stakeholders in maintaining standard business process models. ● Proactively managed and monitored core business systems such as Web, Practice Management, Document Management, and Desktop application platforms ● Worked with 3rd line and external vendors system critical issues while maintaining SLAs. ● Served as a Product Manager for the core and ancillary systems ● Assisted SME's in performing systems and integrated testing to validate functionality ● Transferred knowledge of processes and application guides through documentation, Knowledgebase articles, and training

French ConnectionIT Systems Administrator

Nov. 2016 - Apr. 2018