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Work Background
AI Web Developer / Full Stack Developer
FreelanceAI Web Developer / Full Stack Developer
Jan. 2023Bali, Indonesia● Developed 5+ AI-powered web applications menggunakan Next.js & Claude API, meningkatkan user engagement 45% & reducing manual work 20 hours/week per client ● Built content generation tools (AI writing assistant, SEO analyzer) yang digunakan 500+ users, generating $15K MRR passive revenue ● Integrated OpenAI API untuk intelligent recommendation system, improving product discovery rate 28% & reducing support tickets 30% ● Implemented Supabase authentication & real-time features for multi-tenant SaaS platforms with 1K+ DAUs ● Optimized Next.js applications (Core Web Vitals), reducing page load time 60% & improving SEO ranking dari page 3 → page 1
Digital Marketing Specialist
Kawan Creative/ StartupDigital Marketing Specialist
Jul. 2021 - Dec. 2022Jakarta, Indonesia● Managed 10+ digital advertising campaigns (Google Ads, Meta Ads, TikTok) dengan total ad spend $200K+, mencapai 4.2x ROI & 35% conversion rate improvement ● Created content strategy & executed 100+ pieces (blog, video, social content), driving 250K organic traffic/month & 50K social followers ● Collaborated with product & engineering teams for product launch campaigns, generating 10K+ qualified leads in Q1
Content Designer & Social Media Specialist
Local Startups / BrandsContent Designer & Social Media Specialist
Jun. 2021 - Feb. 2022Remote● Designed 200+ visual content assets (feed, story, banner, thumbnail) using Canva & Figma for 3 brands, increasing engagement rate by an average of 40% ● Developed brand visual identity guidelines (color, typography, tone of voice) that are consistent across all digital platforms. ● Managed posting schedule & community management for Instagram & TikTok, growing followers from 2K → 18K in 8 months ● Collaborated directly with the founder for a new product launch campaign, generating 500+ pre-orders in the first week
Content Planner & Digital Marketing Executive
E-commerce / Retail BrandContent Planner & Digital Marketing Executive
Jan. 2020 - May. 2021Indonesia● Created & managed monthly content calendar for 4 platforms (Instagram, Facebook, TikTok, website blog) with 95%+ posting consistency ● Wrote 50+ SEO-optimized blog articles resulting in a 120% increase in organic traffic in the first 6 months ● Coordinated with a team of photographers & videographers for 20+ product content production sessions ● Analyzed content performance (reach, engagement, conversion) using Meta Business Suite & Google Analytics for monthly strategy iterations
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