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Work Background
SOCIAL MEDIA & GROWTH MARKETING MANAGER
TACTER - GAMING WEB STARTUPSOCIAL MEDIA & GROWTH MARKETING MANAGER
Jan. 2024 - Jan. 2025Built and operated an organic acquisition engine across social channels, combining short-form content, creator relationships, trend-led formats and fast performance iteration. Helped connect social growth, influencer partnerships, product feedback and community signals to support Tacter's growth toward 1M+ monthly unique users. Grew TikTok presence to around 60,000 followers through testing of hooks, formats, publishing cadence, audience angles and platform-native ideas. Worked on personas, positioning and user pain points, then brought learnings back to product and marketing decisions. Used social listening, creator behavior and player expectations to identify what could drive adoption, not only impressions.
GAMING CREATOR, COMMUNITY BUILDER & CASTER
INDEPENDENT - TEAMFIGHT TACTICS / ENGLISH-SPEAKING AUDIENCEGAMING CREATOR, COMMUNITY BUILDER & CASTER
Jan. 2021 - Jan. 2024Built an English-speaking YouTube channel from scratch to 26,000 subscribers, with several videos above 100,000 and 200,000 views. Owned the full content pipeline: topic selection, hooks, scripts, thumbnails, editing, sound effects, publishing, analytics and follow-up iterations. Ran community touchpoints across Discord, livestreams, Reddit, X and newsletter, turning audience feedback into content and positioning decisions. Casted international TFT events in front of thousands of live viewers, building confidence in live communication, player storytelling and audience energy. Developed a practical understanding of gaming communities: what players share, what makes them return, what feels authentic and what gets rejected.
CUSTOMER EXPERIENCE LEAD - GRAND EST
ORANGE GRAND ESTCUSTOMER EXPERIENCE LEAD - GRAND EST
Jan. 2018 - Jan. 2019Regional Customer Experience referent for 36 Orange stores, working with commercial directors and store managers on field priorities. Translated national guidelines into local action plans, follow-up routines and manager-facing messages. Built a habit of turning field signals into structured decisions, useful for community and player feedback loops.
EMPLOYEE SATISFACTION EXPERT
ORANGE FRANCE / ORANGE ROMANIA - GRADUATE PROGRAMEMPLOYEE SATISFACTION EXPERT
Jan. 2018 - Jan. 2019Led an Employee Experience project across roughly 3,000 employees, covering onboarding, internal tools, processes and daily interactions. Ran Design Thinking workshops, user interviews, journey mapping and root cause analysis to identify 100+ root causes and 100+ prioritized solutions. Presented recommendations to Orange Romania leadership after structuring qualitative feedback into usable priorities.
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