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Work Background
International Free Zone AuthorityEvents Manager – Marketing
Nov. 2024Dubai, UAEDesigned and executed IFZA’s annual event strategy in alignment with business goals, delivering flagship activations such as Party at the Polo, Battle of the Partners, Scale360 Startup Launch Event, Scent Creation Workshop, and the Rising Star 2024 Partner Recognition Awards, working closely with the CEO, Director of Business Development, and Director of Client Relations.
Led high-profile government and corporate engagements, including delegations from the Hainan Free Trade Port, ensuring flawless VIP protocol and strategic stakeholder relationship management.
Strengthened business council partnerships by hosting and managing events with the Mexican Business Council and Italian Industry & Commerce Office, including annual general meetings and bilateral collaboration sessions.
Planned and delivered MoU signing ceremonies with and hosted at IFZA for the Italian Industry & Commerce Office in the UAE (IICUAE), Mexican Business Council and Smart Cities Council (SCC) (hosted at IFZA), overseeing protocol, legal/vendor coordination, media, and follow-ups.
Directed IFZA’s participation in major international conferences including Zukunftstag Mittelstand 2025, World Free Zone Organization Event – Hainan, October 2025 and currently planning World Free Zone Organization Event – Panama, May 2026.
Delivered corporate and educational events for partners, including exclusive B2B legal seminars and training sessions to build partner expertise.
Managed the full marketing campaign delivery for all national and international conferences in close collaboration with the communications and design team overseeing content marketing from concept through creation, procurement, and final delivery, including branding, collateral, and promotional materials aligned to each event’s strategic objectives.
Served as primary liaison for all national and international conferences – setting clear delivery guidelines, managing expectations at the highest level, and ensuring every event met the strategic vision and standards required by senior leadership (C Suite, MD’s, Chairman, Directors, etc.).
Oversaw large-scale internal events, including the IFZA Sports Festival with a round-robin format for 600+ employees.
Managed event budgets, tracked ROI, maintained structured monthly/quarterly/annual calendars, and standardized planning frameworks to ensure efficiency and cost-effectiveness.
Provided onsite leadership for all events, ensuring VIP logistics, safety protocols, brand consistency, and post-event analysis with actionable recommendations for improvement.
JW Marriott Hotel Marina (formerly known as Address Dubai Marina)Senior Events Manager
Jul. 2024 - Nov. 2024Dubai, UAEShort-term transitional mandate during rebranding from Address Dubai Marina to JW Marriott standards.
Queen Elizabeth 2 Hotel – Managed by AccorEvents Sales Manager
Apr. 2023 - Jul. 2024Delivered exceptional customer service in a globally iconic floating hotel venue, addressing inquiries and feedback to ensure a world-class guest experience.
Planned and executed corporate, cultural, and social events – from workshops and seminars to international conferences – managing end-to-end logistics including catering, AV, staging, and venue selection.
Managed the inventory and scheduling of 11 indoor venues (heritage ballrooms, function rooms) and 3 outdoor waterfront spaces, balancing preservation requirements with modern event needs.
Developed detailed event timelines and budgets, optimizing resources while enhancing the participant experience within a heritage maritime environment.
Negotiated and secured partnerships and sponsorships, creating bespoke programs tailored to client objectives and audience engagement goals.
Designed and implemented multi-channel marketing strategies (social media, email, partner networks) to attract high-value attendees, refining campaigns based on event analytics and feedback.
Oversaw full event lifecycle operations, including guest registration systems, on-site support, contingency planning, VIP protocol, and real-time troubleshooting.
Promoted QE2 as a premier conference and event destination through local and international networking, cultivating long-term sponsor and partner relationships.
Emaar Hospitality GroupCluster Events Manager
Dec. 2019 - Apr. 2023Dubai, UAELed the brand transition of event operations, aligning 22 event spaces (2,200 sqm) with JW Marriott’s global standards while ensuring seamless service delivery.
Planned and executed high-profile weddings, corporate meetings, and social functions, achieving a 15% increase in client satisfaction.
Managed event budgets exceeding AED 2 million, optimizing vendor contracts and resource allocation during the rebranding phase.
Address Dubai Marina – EMAAR Hospitality GroupLifestyle Events Executive
Sep. 2018 - Nov. 2019Dubai, UAEActed as primary liaison for detailed event planning, coordinating with internal departments, targeting local and regional markets for corporate and social functions, and developing an annual calendar of small- and large-scale events with customized selling approaches and up-selling techniques.
Conducted site inspections and coordinated with the Catering Team for off-site events, ensuring alignment with the Area Sales MICE Team to achieve monthly sales targets and KPIs.
Sourced sponsorships by negotiating with retailers, vendors, and suppliers, identifying global events, and conceptualizing local initiatives in collaboration with EMAAR assets.
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