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Work Background
Domoney LimitedHead Of Communications
Jul. 2018EveshamStrategic communication planning for all channels. Social Media channel management for 19 channels inc third parties (Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Tumblr and Google +). Brand Management and Protection inc reputation risk. Develop and Manage the relationships with charity partners including SANE, Hedgehog Preservation Society, Thrive, RSPB, Woodland Trust, Birmingham Botanical Gardens, Melanoma Fund and the RHS.
Domoney LimitedContent & Social Media Manager
Feb. 2017 - Jun. 2018United KingdomResearching, writing and editing specialist gardening content in order to be uploaded onto the website through a Content Management System Managing social media pages with scheduled and ad hoc content (Instagram, Pinterest, Twitter, Facebook and YouTube) Managing social media amplification and online strategic partnerships SEO of all web pages Content optimisation through SEO Use content management systems to analyse website traffic and users engagement metrics Liaising with horticultural organisations, media and PR Sourcing images and chasing copy from contributors Monitoring production quality by way of checking the accuracy and reliability of content material and sources Ensure compliance with law (e.g. copyright and data protection) Stay up-to-date with developments and generate new ideas to draw audience’s attention
NFU MutualSocial Media Specialist
Nov. 2015 - Feb. 2017Stratford upon AvonLead NFU Mutual branded corporate social media channels, building customer relationships and delivering against team and business objectives. • Lead NFU Mutual branded corporate social media advertising, reaching target customers and delivering against team and business objectives. • Lead, develop, plan and forecast NFU Mutual corporate social media channels to develop relationships with customer and demonstrate NFU Mutual's values and expertise. • Guide, challenge and moderate internal social media channels stakeholders and practitioners, supporting them to achieve their goals whilst maintaining customer experience standards. • Champion social media within integrated marketing campaigns to shape and drive marketing activity improving performance and efficiency. • Manage and control the effective delivery of social media content to ensure it drives and supports the achievement of departmental and business objectives. • Monitor, review, analyse and evaluate key metrics to ensure that social media plans deliver results to agreed targets. • Identify and address key or controversial issues in social media, take appropriate action to ensure damage limitation, business continuity and safeguard NFU Mutual’s reputation. • Support the implementation of NFU Mutual’s social media governance, controls and training to ensure that the company’s reputation is protected and channels used are appropriate. • Establish and develop relationships with key departments, key influencers, third party suppliers and target audiences to ensure the effective delivery of the social media plan.
NFU MutualAgency Consultant
Jun. 2006 - Oct. 2015Anticipate, Investigate and Prepare recruitment requirements that take account of talent and succession, ensuring effective rolling recruitment plans are in place and there is continuity of service in accordance with NFU Mutual’s strategic objectives. Devised, developed and manage the Agent recruitment website. Devised and developed and maintained digital recruitment strategy across key platforms Introduced SEO (Search Engine Optimisation) and PPC (Pay Per Click) advertising strategies using clear phrases and dedicated campaign budget spend across Google, Yahoo and Bing. Identified and operate Social Media channels to promote and advertise career opportunities in the Agency network to build a candidate pipeline of passive candidates . Produced video content for Agent recruitment website. Built and maintained relationships with NFU Mutual Sales Management, Agency Department, Farming Unions and 3rd Parties to deliver a first class service and deliver against objectives. Collated, Compiled and Reported on Resourcing activity and trends to continuously improve efficiency. Developed a recruitment brand that reflects the Agent role and its position with NFU Mutual Developed and implemented digital platforms and channels to increase applications for the Agent role.
NFU MutualMarketing Executive
Apr. 2003 - Jun. 2006Approve financial promotions in line with Financial Services Authority regulations Provide advice and guidance to internal and external business partners acting as the business expert Developed solutions and strategies for effective and efficient approval process Provide regular reports inline with legislative requirements to Group Marketing Manager Introduce new data collection process in line with both company and regulatory audit procedures Train and coach colleagues and internal departments reliant on compliance approval on the new processes Provide professional marketing support to NFU Mutual’s network of local Agents Brief in creative works to external Agencies, including new media, print and distribution Divisional news editor for corporate intranet site Provided Marketing Manager with statistical analysis of marketing support provided and make recommendations for new initiatives Develop new marketing materials inline with Corporate Branding to ensure a strong local brand presence
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