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Work Background
Townsquare IgniteSenior Digital Solutions Manager & Business Strategist
Apr. 2025United StatesAs a member of the Ignite team, I collaborate with businesses across the homes service trades, legal, healthcare, and other service-driven industries to develop and execute comprehensive digital marketing strategies that drive measurable growth. I focus on maximizing ROI, reducing cost-per-lead, and consistently achieving ROAS well above industry benchmarks—all while serving as a strategic partner invested in long-term business success. I lead media strategy and agency partnerships to deliver best-in-class digital solutions for legacy clients nationwide, ensuring seamless implementation, ongoing optimization, and performance excellence across all channels.
ScorpionSenior Business Growth Consultant
Oct. 2022 - Oct. 2024
ScorpionSenior Account Manger
Oct. 2022 - Aug. 2024Atlanta metropolitan area, Georgia, United Statesa robust and diverse portfolio of home services clients. Serving as the primary point of contact for my clients, building strong relationships and providing exceptional customer service. Developing state-of-the-art creative solutions and strategies to consistently exceed my client partner’s goals. Maintaining unbreakable relationships with home services clients and understanding their unique needs and goals as a core way of being. Actively identified and pursued upsell and cross-sell opportunities to increase client revenue, resulting in being the top revenue performer, team-wide, and setting unprecedented growth revenue metric company-wide. Ensured highest levels of client satisfaction by proactively addressing their needs and concerns. Oversaw the development and execution of digital marketing campaigns while providing custom-tailored performance metrics and reports to clients. Worked closely with internal teams to deliver exceptional results.
ThryvSenior Business Advisor
May. 2016 - May. 2022Atlanta, GeorgiaSuccessfully managed and grew an annual $4.8M book of business while building strong
client relationships, developing account management strategies, coordinating
with internal teams to deliver solutions meeting client's needs, and
identifying opportunities to grow accounts.
I made several key contributions including:
• Led the development and execution of top-tier business and revenue growth
plans while providing exceptional, white-glove customer service.
• Drove account growth by developing and implementing top-tier marketing
blueprints, including retaining clients and building strong, trusting
relationships.
• Empowered business owners to stay active with the customers, including
social media engagement, email and text communications, remarketing, and
targeted lead generation by collecting and presenting up-to-date industry
data and implementing state-of-the-art business automation software.
• Drove business growth by understanding client needs and identifying new
business opportunities within the portfolio
The Brava AgencyFounder/President
Oct. 2013 - May. 2016Georgia, United StatesI provided strategic leadership in the development
of a unique-to-market solution set satisfying SMBs' need for online
presence, social media creation, management, marketing, organic SEO, and
reviews management.
I made several key contributions including:
• Led the development and delivery of detailed, quarterly, and annual
marketing plans while executing individualized strategies from inception and
negotiation to fulfillment, analytics/results reviews, and next-steps
solutions proposals.
• Founded, launched, spearheaded, and operated a local digital and social
media advertising agency marketing to Augusta area SMBs and beyond.
• Brainstormed new and creative growth programs resulting in contributing
$120K to gross revenues by aggressively prospecting and acquiring new
clients.
• Sustained 100% client retention and satisfaction while working to prospect
and grow a new client base, vet, and source agency/vendor relationships, and
manage all aspects of the business.
• Initiated and led the planning and execution of all digital marketing,
including email, social media, and display advertising campaigns.
Guarantee DigitalDigital Media Consultant/Agency Launch Trainer
Jul. 2013 - May. 2016United StatesOversaw in-market digital agency launches representing Guarantee Digital's
products and solutions. Provided training to publishers, agencies, and local
advertising partners on the latest digital landscape, products, and most
current industry predictions by organizing and leading presentations at
large teaching seminars.
I made several key contributions including:
• Developed and trained teams on innovative digital products and services
launch methodologies and educational paths while working collaboratively
with large and small legacy media companies and marketing agencies.
• Provided strategic support to media companies and agents in developing a
digital marketing business plan to grow revenue by recruiting top talent,
building a world-class digital marketing team, and creating and implementing
innovative revenue growth strategies.
• Launched progressive digital products and solutions to grow revenue for
partners by collaborating with publishers, presidents, and RVPs of media
partners in the sectors of radio, newspapers, magazines, and small to medium
privately held marketing agencies nationally.
Morris CommunicationsDigital Sales Director/Augusta Daily Deals Program Manager
May. 2010 - Jul. 2013Augusta, Georgia AreaOversaw all aspects of the sales and marketing for the Augusta and Aiken
Daily Deals programs from launch to recruiting, hiring, and training of reps
for successful sales strategy, including developing marketing concepts to
approval and roll-out, budgeting, and goal implementation as well as
tracking.
I made several key contributions including:
• Drove digital revenue by sourcing and implementing modern, online
marketing solutions, outside of traditional print media, for area business,
while working with Corporate to implement and train reps on company-wide
online advertising standards while initiating and directing the creation of
The Augusta Chronicle's digital-first advertising initiative.
• Led the research and development of a special edition sales strategy and
presentation; contributed $1.3M in revenue from Augusta Daily Deals alone in
14 months.
• Trained a 50+ member sales team and steered efforts in the field from a traditional, print-centric advertising mindest, to a best-in-class, digital-first team and company.
resulting in over 185 premium ads sold and surpassing revenue project goals
by 220%.
• Championed The Augusta Chronicle's sales effort for the largest, highest-
revenue producing, and most prestigious print edition in The Augusta
Chronicle's history.
• Prospected local businesses resulting in new client relationships with
over 650 area businesses in the deal category alone.
• Recognized as The Augusta Chronicle's "Employee of the Month" in January
2011, for "outstanding leadership, dedication, commitment and innovative
ideas making Augusta Daily Deals number one."
• Successfully maintained status as #1 Daily Deals revenue champion out of
14 markets 15 months in a row, independently producing 35% of combined
corporate-wide revenue through the Augusta market.
• Single-handedly generated, worked, and managed leads lists of over 4000
prospects from cold-call stage to close stage.
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