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Work Background
Publicis CollectivePaid Search Analyst
Jan. 2025Managed $26M in paid search advertising spend across Google, Bing, Meta, Tiktok and Reddit.
Wrote social media copy and critiqued creative assets for paid search and social campaigns.
Analyzed performance data to apply performance optimizations and provide regular weekly reporting to clients.
Collaborated with cross-functional teams to set up new campaigns for new clients.
Rise InteractiveAssistant Digital Strategist
Jan. 2024 - Jun. 2024Chicago, Illinois, United States-Provided digital marketing and branding recommendations through syndicated research.
-Cooperated with cross-functional teams to develop strategic roadmaps for client growth.
-Provided SEO consulting to improve website load times and site architecture.
-Crafted brand narratives for internal brand development, improving agency perception among prospective clients.
Rise InteractiveDigital Marketing Consultant
Jan. 2023 - Jul. 2024Chicago, Illinois, United States-Provided strategic SEO, metadata and content recommendations.
-Performed brand audits and identified key insights for recommendations to support brand growth and development.
-Coordinated with paid media teams to align keyword targeting strategies across channels.
-Managed two interns, providing training, project management and professional development.
-Led a team of six consultants to audit a client site, improving task efficiency by 40%.
GananceBranding Consultant
Nov. 2022 - Nov. 2023-Developed cross channel marketing strategy, improving organic reach by 10%. -Crafted messaging and communications strategy to increase brand awareness and drive sales, increasing conversion rate by 7%.
-Created branding and sell stories by deriving consumer insights through syndicated research.
Managed internal and vendor relationship across teams with an independent production agency to produce a brand tentpole video.
-Media planning and campaign management through test ads on Facebook and Instagram, forecasting 140% ROAS and discovering top 5 markets by social media engagement.
-Managed a $30,000 budget through paid social spend, test ads, digital media planning, and vendor contracts.
RecruiticsAnalyst, Programmatic
Sep. 2021 - Oct. 2022-Managed monthly multi-million dollar PPC campaign budgets for 10 clients. -Improved efficiency for management of over 300 biweekly programmatic advertising campaigns, reducing daily time commitment from 2hr to 30 min.
-Reduced recruitment cost for Top 10 nationwide staffing firm by 14% YoY, as well as cost per conversion by 16% YoY. -Created and executed campaign strategy which improved conversions by 40% and reduced cost per conversion by 31% in the first 2 quarters.
University of Illinois at Chicago (UIC) - Liautaud Graduate School of BusinessGraduate TA/Course Builder
Jan. 2021 - Jan. 2022Designed online components of several graduate level courses, allowing instructors to hold class during the Pandemic. Responded to support tickets as needed, allowing staff to teach courses without interruption. __________ Highlights - Supported course design for key courses, including: Organizational Behavior, Competitive Strategy, Negotiations, and HR Management. - Conducted weekly strategy sessions to troubleshoot difficulties with new course technology, reducing course downtime.
cohesionMarketing Intern
Jan. 2021 - Jan. 2021Designed a media messaging strategy through brand and competitive analysis to shift brand positioning towards thought leadership. __________ Highlights - Produced 4 part webinar series on autonomous building technology, leveraging key experience in video editing soware and graphic design; filmed/edited promo video for the series, including: elements moon GFX and animation. - Wrote a product spotlight blog , using SEMRush to do keyword research for blog.
VenYoeuIntern - Marketing & Social Media
Jan. 2020 - Jan. 2021Wrote/edited blog posts with a focus on marketing analysis and business development. Authored HARO pitches and procured interviews for clients in online publications. __________ Highlights - Used Cision to develop email distribution lists, and authored copy for VenYoeu clients.
Depression and Bipolar Support Alliance – National HeadquartersDevelopment Analyst (Intern)
Jan. 2019 - Jan. 2019Greater Chicago AreaDrafted marketing language for DBSA initiatives, expanding fundraising outreach potential. Wrote boilerplate grants for the development team based on data-driven storytelling. __________ Highlights - Prepared social media posts promoting DBSA programs and initiatives. - Delivered analytical reports on local/national charitable giving foundations to provide critical insight for the development team. - Developed actionable pool of intelligence to support planned giving/major donor outreach.
US NavySupply Chain Specialist (Medical Separation & Honorable Discharge)
Jan. 2015 - Jan. 2017United StatesSupervised three subordinate sailors engaged in receiving, storing, and delivering high value research materials to various Naval Research elements of the Postgraduate School. Managed database tracking flow of high value research assets, ensuring audit readiness. __________ Highlights - Reviewed purchase orders, invoices, delivery reports, and organized all department materials for audits. - Developed method to reduce residual carry over deliveries to 0 between daily operations.
National Academy of Sports Medicine (NASM)Certified Personal Trainer
Jan. 2013 - Jan. 2017
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