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Work Background
Kare GroupHead of Marketing
Oct. 2023 - May. 2024FinlandResponsible for implementing Kare Group Oy’s marketing strategy and providing strategic consulting and operational leadership for its portfolio companies. Key duties included developing new partnerships, driving customer acquisition, preparing investment portfolio materials, and managing PR and executive-level communications.
Pekotek Inc.Marketing Manager
Jun. 2021 - Dec. 2023FinlandNational and international marketing management and execution as welll as sales support across multiple European markets, including countries such as Sweden, Poland, and Germany. Budgeting, trade fair projects, and global launch series. Project management of the 2024 website renewal.
Lead copywriting efforts for press releases, marketing communications, and brand marketing.
Nelonen MediaProduction Intern
Sep. 2019 - Nov. 2019Helsinki, Southern Finland, FinlandEvent Coordination, social media and partner collaboration for events
Baja beach Club Rethymno - Luxury Beach ClubPR, Event & Marketing Manager
Apr. 2016 - Sep. 2016RethymnoLaunch of a luxury-level beach club concept and PR strategies. Full responsibility for implementing the marketing strategy, building and leading the team, and managing daily marketing activities to ensure a successful launch. Developing an international brand during the tourism season.
Nordic Event ManagementFounder & Luxury Event Manager
Aug. 2014Helsinki, Uusimaa, FinlandLeading an event agency operating across the Nordics and Europe, overseeing the end-to-end planning, management, and execution of high-profile productions. Specialized in PR & B2B events, international projects, trade fairs, corporate gatherings, private functions, and luxury-level bespoke experiences.
MS Marketing FINFounder & CEO
Aug. 2014FinlandResponsible for the company’s daily management and for turning the board’s strategy into actionable results. Work includes client business planning, strategic development, brand strategy and visibility design.
Sportia NurmesSales Marketing Coordinator
May. 2008 - Jul. 2014Nurmes
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