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Work Background
National Sales And Marketing Director
Bernice's Foods Inc.National Sales And Marketing Director
Oct. 2023Overland Park KSBernice's Foods Inc. is a premier manufacturer of custom prepared fresh foods and contract food processor / packer. Our experience, equipment and flexible production methodologies enable us to offer a broad variety of food products that meet the highest standards of quality and value. Bernice's Foods operates from 27 separate manufacturing facilities throughout the USA producing a variety of private label and contract manufactured items for the retail, c-store, club store, foodservice, vending/micro market and fundraising industries. Retail channels also have authorizations nationwide with our Broadway Foods Deli Prepared brand profiles and Homeland Baking Company brand recipes for Bakery delights! Taking the initiative on networking and building a top tier, nationwide retail and alternative channels broker network- dialed in for an all-channels model. Championing Strategic Customer Alliances, including, Traditional Retail, Club Stores and Convenience. Other Key Channels, including-K12/Healthcare /Contract products in the manufacturing of fresh/frozen food items across all North America, including all types of bakery items and components, pizzas and Italian specialties, handhelds, smoked meats, frozen meals, ethnic specialties and other grocery products in a portfolio of both control labels and emerging, soon to be iconic brands. Our large portfolio of frozen foods allows for many products from a single vendor. This allows for economies of scale in purchasing and the cost of freight in the logistics of moving frozen products through the distribution system.
National Sales And Marketing Director
BALLARD FOODS LIMITEDNational Sales And Marketing Director
Oct. 2023Overland Park KSBallard Foods LLC. is a premier manufacturer of custom prepared fresh foods and contract food processor / packer. Our experience, equipment and flexible production methodologies enable us to offer a broad variety of food products that meet the highest standards of quality and value. Ballard Foods operates from 38 separate manufacturing facilities throughout the USA producing a variety of private label and contract manufactured items for the retail, c-store, club store, foodservice, vending/micro market and fundraising industries. Retail channels also have authorizations nationwide with our Cantina Classics Deli Prepared brand profiles and Homeland Baking Company brand recipes for Bakery delights! Taking the initiative on networking and building a top tier, nationwide retail and alternative channels broker network- dialed in for an all-channels model. Championing Strategic Customer Alliances, including, Traditional Retail, Club Stores and Convenience. Other Key Channels, including-K12/Healthcare /Contract products in the manufacturing of fresh/frozen food items across all North America, including all types of bakery items and components, pizzas and Italian specialties, handhelds, smoked meats, frozen meals, ethnic specialties and other grocery products in a portfolio of both control labels and emerging, soon to be iconic brands. Our large portfolio of frozen foods allows for many products from a single vendor. This allows for economies of scale in purchasing and the cost of freight in the logistics of moving frozen products through the distribution system.
National Sales Director K12 I FS I CPG Sales
Marketplace Foods Group Inc.National Sales Director K12 I FS I CPG Sales
Nov. 2019 - Oct. 2023Canton GAMarketplace Foods Group Inc. is a Quality Manufacturer of Food Service Box Meal Kits, Sandwiches and Grab ‘n Go Snacks-Fresh and Shelf Stable choices. Featuring our branded Quick Meals: Quick Kits in Breakfast, Lunch, Combo and our economical and satisfying Quickwiches: Individually Wrapped, Handmade Sandwiches. Our QuickMeals serve K12, Food Service and Government Correction/Emergency for almost 20 years! Retail channels have authorizations nationwide with Il Migliore Italian Olde World Recipes and RETRO-SNACKS for Grab 'n Go! Taking the initiative on crafting a world class , nationwide broker network- dialed in for a K-12 business model. Championing Strategic Customer Alliances, including K12/Healthcare, B&I and Institutional Business Practice Improvements. Other Key Channels- Emergency/Convenience/Contract product in the manufacturing of Pre-Made Contained and Individually Wrapped Items (i.e. Snacks, Sandwiches, Drinks) Cultivating Brand Equity for our Quickwiches- IW Sandwiches and other "Exclusive Rights" brand items for sale, such as Quick Meals Kits, James Foods Pot Pies, Mr. Bees Deli chips and Bisk Club Imported Crème Sandwich Cookies. Newer RETRO-SNACKS division of CPG sales boasts focus on prepared foods... "Just Like Mom's" 1/2 sandwiches for todays critical high velocity price point management. Pre-made Subs. Custom deli lunchboxes as well as "Take n Bake" Pizza programs.
Retail Sales Manager
Pita Pal FoodsRetail Sales Manager
Aug. 2015 - Nov. 2019OrlandoInitiating sales strategies and building top tier broker networks across the entire U.S., east of the Mississippi for all retail channels with multi-million dollars in annual packaged fresh Deli Prepared category items, as an award-winning sales management professional poised to cultivate national and key account development while expanding distributor selling. Pita Pal Industries, Inc. is the manufacturer of a suite of Mediterranean products and other gourmet / healthy / natural foods; all of which are vegetarian. Premium & Organic Hummus as well as Hand Crafted Salads are our core competencies. We were founded on the basis of making food that we would feel good about our families eating and growing up on. That means keeping ingredients out of our factory which are genetically modified, contain monosodium glutamate (MSG), trans fat, artificial colors or flavors, corn syrup, as well as many other items we deem as unacceptable for human health. We pride ourselves in making each container of food from scratch, and operate under strict Organic, Kosher, as well as Good Manufacturing Practices (GMP) guidelines. SQF Level 2 certified
Retail Business Manager
Chef's Requested FoodRetail Business Manager
Feb. 2012 - May. 2015Cocoa, Florida, United StatesManaging the the entire U.S., east of the Mississippi along with Canada and Puerto Rico for all retail business with multi-million dollars in annual packaged meat sales, as an award-winning sales management professional poised to introduce new product rollouts, continue key account development, and distributor selling. Specialization in new business development, and managing broker and/or independent representative networks. Focused in retail, CPG style goods: especially fresh meat, frozen, grocery, deli and perishable items. Skilled leadership ability, problem solving skills and capacity to successfully achieve objectives for the World’s Finest consumer packaged center plate proteins, from the quality kitchens at Chef’s Requested Foods, Inc.
VP MEAT SNACK DIVISION
DNA BEVERAGES Inc.VP MEAT SNACK DIVISION
Jan. 2011 - Dec. 2011Cocoa, Florida, United StatesDNA Brands is a rapidly growing, successful energy drink company which won the 2010 International Beverage Platinum Award For Best Tasting Energy Drink. Realizing our culture's desires and that great flavor was the essence of DNA, a new line with the same attributes and qualities was launched to compliment our drinks and expand the legend of the DNA Promise! DNA Meat Snacks. Managing the division as VP of Sales; the DNA Shred Stix became a true reflection of dedication to our culture and promise of DNA Brands: to find cutting edge, new profiles- which have great taste and an attitude to match. The same focus taken in our meat snacks to provide a great taste with a similar positive experiences. Building sales through all channels, especially the key tie in channel of DSD and developing specific growth in drink distributorships beside the standard, c-store and retailer trade.
COO / VP Sales and Marketing of Power Hungry Foods LLC
POWER HUNGRY FOODS LLCCOO / VP Sales and Marketing of Power Hungry Foods LLC
Dec. 2007 - Jan. 2011Cocoa, Florida, United StatesExciting and vibrant young company exploding with sales growth and line extension opportunities! Touting the World's First Energy Beef Stick- "Lightning Rods"tm, as the first of many entrants into the consumables mainstream. A true ground zero launch, from drawing board to boardroom. The product materialized and growth has come from every channel fueled by professional athletes, entertainers and nutritional specialists endorsements along with a distribution network of brokers, classic c-store and mass retailers.
Zone Business Manager Further Process Poultry Division
Maple Leaf Farms, IncZone Business Manager Further Process Poultry Division
Nov. 1991 - Nov. 2007Cocoa, Florida, United StatesSales Management, promoting and marketing primarily in the Retail and Mass Channels Vac-Pak, Bulk and CPG for retail sales- East Coast / West Coast / National Accts. Fresh, Frozen Meat and Grocery distribution.
Marketing and Sales Director
Crescent Food SalesMarketing and Sales Director
Dec. 1989 - Nov. 1991Cocoa, Florida, United StatesManaging Retail and Food Services sales as the premier center plate protein brokerage in the Greater NYC marketplace affiliated with DB Brown/Porky's.
Regional Sales Manager
Concord FarmsRegional Sales Manager
Mar. 1984 - Nov. 1989Cocoa, Florida, United StatesManaging sales for both Retail and Food service businesses on the East coast for the sales and marketing of fresh and frozen poultry.
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