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Work Background
ZippoIndonesia & Other SEA Market Business Development Manager
Sep. 2025Jakarta, Indonesia• Lead overall Business Development for Indonesia & Other SEA markets across online and offline channels. • Drive end-to-end commercial strategy covering Sales, Marketing, Trade Marketing, and channel expansion. • Develop annual business plans: channel programs, and distributor roadmaps and activations • Identify, onboard, and manage key partners, distributors, retailers, and marketplace enablers. • Execute marketing initiatives to strengthen brand awareness and visibility across digital and physical touchpoints. • Involve on S&OP and demand planning processes, ensuring forecast accuracy, healthy inventory, and smooth supply flow. • Analyze market trends, consumer insights, and competitor movement to shape strategic decisions. • Review and optimize SKU performance, product assortment, and channel-specific plans. • Coordinate cross-functionally with global/regional teams to align strategies and ensure operational excellence. • Ensure strong execution of sales fundamentals, merchandising, and promotional compliance in all channels. • Identify new business opportunities and expansion potential in emerging SEA markets. • Track performance metrics and provide regular business reviews to management.
PhilipsNational Modern Trade Channel Manager
Sep. 2022 - Sep. 2025Jakarta, Indonesia• Grow National Modern Trade Channel for Indonesia market. -NMM : Indomaret, Alfamart, Alfamidi -Hyper/Super : Hypermart, AEON, Lotte, Grand Lucky, Diamond, Foodhall, Ranch, Hero - H&B : Guardian, Boots -Pharma Chain : Kimia Farma -Electronic Chain Store : Electronic City, Ace Hardware, Informa, Best, Courts • Developing and Optimizing the sales of Personal Health products (Male Grooming, Beauty, Oral Health Care and Mother & Child Care / Philips Avent) • Perform tactical and operational Key Account Channel activities align with Marketing and Trade Marketing team. • Analysis performance of the Distributor, identifies problem, and formulate recommendation to achieve goals. • Manage and build relationship with external stakeholder (i.e buyer, store manager, merchandiser etc) • Identify, track and evaluate sales strategies to achieve target
ReckittArea Business Manager
Mar. 2019 - Sep. 2022Indonesia• Grow Reckitt Benckiser - Health business in the assigned territory by ensuring that the implementation aligned with the agreed tactics and strategies, and optimally utilizing the resources allocated to the territory • Develop and grow Medical/Pharma and Non Medical Channel (i.e Apotek K24, Kimia Farma, Babyshop, and MTI) based on territory. • Track, evaluate, and develop action plans to ensure business performance and goals area achieved/exceeded • Manage and regularly obtain updated data on customers and market • Develop and maintain strong internal and external relationships, to strengthen RB’s competitive position and performance • Implement strict compliance with RB code of business conduct
NestléSenior Area Supervisor
Nov. 2015 - Mar. 2019Bogor, West Java
PT. Nestle IndonesiaTrainee
Oct. 2014 - Oct. 2015Jakarta-Bogor
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