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Work Background
FIT HUBGroup Product Manager
Jul. 2023Jakarta, Indonesia• Manage & lead a team of 5 product managers in improving acquisition to retention metrics and operational efficiency. • Defined product vision, built projection and roadmap for online revenue generation and internal tool scalabilities to enhance company’s unit economics. • Streamlined flows to reduce operational execution time by ~25% (increased operational efficiency). • Inter-department stakeholder alignment (senior level). • Improved online revenue by 2x YoY. • Increased Lead volume by 10% QoQ, Reduced CAC by 50%. • Senior Managerial role, reporting to Head of Engineering-Data-Product.
KitaBeliLead Product Manager
Feb. 2021 - Jul. 2023Jakarta, Indonesia• Managing a Pod: A team of PMs and Product Operations team consisted of 6 team members, handling Acquisition aspect of business & product, handled consumer facing and internal tools platform. • Lead tactical, experimental, and strategical approaches to maintain company's performance (promotion, gamification programs, vouchers). • Led experimentation roadmap including A/B testing, cohort analysis, and conversion rate optimization to improve acquisition to revenue metrics. • Handling backlog prioritization within a Pod to ensure alignment with business needs to grow further. • Handling commercial campaigns and PnL. • Senior Managerial role, reporting to VP of Product.
MokaGrowth Program Manager
Apr. 2019 - Feb. 2021Greater Jakarta Area, Indonesia• Managed project team to improve overall acquisition funnels for Moka product. • Stakeholder management: collaborating with Marketing & Ops team in executing business initiatives. • Improved the overall online acquisition funnel by +50% vs baseline. • Managerial role, reporting to VP of Growth.
Coca-Cola Amatil IndonesiaMarket Strategy Manager
Jan. 2018 - Apr. 2019Greater Jakarta Area, Indonesia• Managed a team of 8 in implementing Route To Market & Customer Value Proposition design in Java Island, Indonesia. • Classified national retail customers to implement tier-based proposition • Monitor distributor monthly sales & KPI performance. • Boosted >20% of distributor sales and decreased regional salesforce operational cost by 20%, handled total retail outlets >20,000. • Managerial role, reporting to Head of Market Strategy.
Coca-Cola Amatil IndonesiaMarket Strategy Lead
Jun. 2016 - Jan. 2018Greater Jakarta Area, Indonesia• Led the execution of Market Strategy Customer Value Proposition design in Coca-Cola Official Distributor (CCOD) at Malang, and Mojokerto area for retail market. • Provided analysis of actionable & strategic action plans based on market insight for sales team to increase sales volume. • Successfully implemented CVP project operation in 6 distributors in Banten, South Jakarta, West Jakarta, East Jakarta, and East Java Operation. • Supervisory role, reporting to Market Strategy Manager.
Coca-Cola Amatil IndonesiaGraduate Trainee Program
Jun. 2016 - Nov. 2016Jakarta• 6 months training program to prepare company's future leaders consisting of in-class supervisory training and on job training within several roles in Sales Retail department. • Market Insight Officer : Acted as field market insight representative and deliver actual insights to improve business process & marketing program accuracy. • District Sales Manager : Supervised 4 sales representatives and responsible for executing marketing program and maintaining sales volume in ~ 500 outlets in Jakarta.
PT. Cibaliung SumberdayaIntern
Apr. 2014Cibaliung, BantenChecking the environmental monitoring process & reclamation plan-implementation, monitoring reclamation status in selected spots.
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