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Work Background
HollywoodbetsSearch Engine Optimization Specialist
Nov. 2024 - Oct. 2025City of Johannesburg, Gauteng, South AfricaAs an SEO Specialist, I lead and execute data-driven strategies to improve organic search visibility, user engagement, and site performance across multiple digital platforms. My role bridges technical SEO, content optimization, and analytics to drive long-term growth and ROI. Key Responsibilities: Conduct comprehensive SEO audits to identify and resolve on-site issues affecting crawlability, indexing, and ranking Implement and manage technical SEO fixes including schema markup, canonical tags, site speed improvements, and crawl budget optimization Lead keyword research and content gap analyses to inform content strategy and support high-impact landing pages and blog posts Develop and monitor SEO dashboards using tools like Google Search Console, GA4, Looker Studio, SEMrush, and Screaming Frog Collaborate with developers to deploy SEO best practices across WordPress and custom CMS websites Optimize internal linking structures and meta data across large site structures for improved topical relevance and indexing Manage and report on backlink profiles, identify toxic links, and coordinate outreach for link-building opportunities
Sunny LinkSearch Engine Optimization Specialist
Jan. 2019 - Oct. 2024City of Johannesburg, Gauteng, South Africa
Online Marketing GuysSearch Engine Optimizer
Jun. 2018 - Dec. 2018Cape Town Area, South AfricaImproving website visibility on search engines.
Liberty Group South AfricaFinancial Advisor
Apr. 2015 - Mar. 2016171 Kathrine Street, SandtonGuiding people in developing a financial plan that best suites their needs by helping them assess their risk and identify what they need to secure their lifestyles as well as provide children with the best possible education and still ensure there's enough to retire comfortably.
Dannys Auto PartsInternet Marketing Assistant
Jul. 2014 - Mar. 2015Danny's Auto is an auto parts wholesaler. The import spare parts for a large range of vehicles and supply retail intermediaries. The marketing team consisted of myself and a graphic designer and lead by the sales and operation managers we carried out the following marketing activities: 1. Email Campaigns
2. Catalogs 3. Print Adverts
4. Product Packaging
5. Product Photography 6. Promotions
7. Trade Events
8. Branding
9. Copywriting
Takis BiltongInternet Marketing Assistant
Jan. 2013 - Jun. 2014Delfos Avenue, VanderbajilparkI assisted the sales and marketing manager by doing retail merchandising, finding new customers, and carrying out promotions. I also initiated and lead the development of a website for the company with the help of a website developer. I used the website as a platform to run online marketing campaigns through email and social media in the form of competitions.
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