HollywoodbetsSearch Engine Optimization Specialist
Nov. 2024 - Oct. 2025City of Johannesburg, Gauteng, South AfricaAs an SEO Specialist, I lead and execute data-driven strategies to improve organic search visibility, user engagement, and site performance across multiple digital platforms. My role bridges technical SEO, content optimization, and analytics to drive long-term growth and ROI. Key Responsibilities: Conduct comprehensive SEO audits to identify and resolve on-site issues affecting crawlability, indexing, and ranking Implement and manage technical SEO fixes including schema markup, canonical tags, site speed improvements, and crawl budget optimization Lead keyword research and content gap analyses to inform content strategy and support high-impact landing pages and blog posts Develop and monitor SEO dashboards using tools like Google Search Console, GA4, Looker Studio, SEMrush, and Screaming Frog Collaborate with developers to deploy SEO best practices across WordPress and custom CMS websites Optimize internal linking structures and meta data across large site structures for improved topical relevance and indexing Manage and report on backlink profiles, identify toxic links, and coordinate outreach for link-building opportunities