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Work Background
Founder
HalalifyFounder
Jan. 2026Malaysia1. Architecting an AI-driven SaaS platform to automate the Halal certification preparation process for MSMEs. 2. Integrating data-driven risk assessment tools (based on food additive data) to simplify complex compliance standards. 3. Leading the go-to-market strategy for the Malaysian and Southeast Asian F&B sectors.
VP of Advanced Analytics & Customer Value Management
Smart Communications, Inc.VP of Advanced Analytics & Customer Value Management
Aug. 2023 - Jan. 2025PhilippinesThe Philippines’ leading integrated telecommunications provider. → Led strategic programs for 66M+ subscribers, delivering $750M in revenue uplift and pioneering Generative AI governance across the enterprise.
Vice President Marketing & Digital Transformation
Genting Malaysia BerhadVice President Marketing & Digital Transformation
Nov. 2015 - Jul. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaMalaysia’s premier integrated resort under the Genting Group. → Drove digital and CRM transformation under a $3B master plan, generating RM2B incremental revenue and launching new digital media monetization streams.

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