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Work Background
Whitestone EnterprisesPrincipal
Jan. 2023Melbourne, VICUber driver. 8000+ trips with a 5.0 rating. Pretty special. Get in my car and you’ll not only get there safely and comfortably, but enjoy intelligent conversation, if that’s what you’re after
AAU Australia, Inc.Chief Executive Officer
Feb. 2021 - Jan. 2023Melbourne, AustraliaAfter co-founding the business in 2019, the strategic structural change I drove saw me move into the CEO role to consolidate the position of the business as it emerged out of COVID with the newly formed Board of Management. With lockdowns meaning no basketball could be played, I lead the Board through important strategic positioning to enable a swift and dynamic response to temporary changes in said conditions that would allow us to continue growth. As a result I ran a COVID-adapted schedule hosting approximately 600 athletes. I expanded the focus on US College recruitment by continuing the development of a coach and recruiter network. This involved planning, liaison, negotiation, communications and relationship building with all parties involved – coaches, parents, talent. I organised and led a USA Exposure and Recruitment tour for leading talent in April 2022 based in NYC and visiting Boston, Washington DC, and Atlantic City, NJ. This included all aspects
AAU Australia, Inc.Co-Founder, Head of Sport
Jan. 2019 - Feb. 2021Melbourne, Victoria, AustraliaWas the conceptual driving force behind the establishment of a not-for-profit focused on expanding basketball scholarship pathways for talented basketballers in the Australia/New Zealand region in line with the largest provider of youth sport in the USA, the Amateur Athletic Union (AAU). As Head of Sport I was responsible for project managing the tournament and event schedules, marketing program, and online & social media presence to engage participants aged 12-21, across the region. As an integral part of that strategy, I took the lead in creating a college talent recruitment pipeline through relationships I forged in the United States. I identified, connected with, negotiated and secured licensing and generous start up hardware from BallerTV Inc., America’s largest live sport streaming. As COVID and subsequent lockdowns hit in March of 2020, this created severe disruption to the business. Through my strategic direction, we steered the organisation through this period and continued offering quality tournament events in Melbourne only between lockdowns 1, 2 and 3 to approximately 1,500 young people
Melbourne TigersCoach
Jan. 2013 - Jan. 2013
Whitestone EnterprisesManaging Director
Jan. 2006Australia-widetarted out with a contract to assist a global charity create a home-based contact centre in the Aus/NZ region. I used my significant outbound call centre management experience to liaise with the global entity and their technology team, as well as recruit and train the local hires. Since that time, I have provided management services across numerous sectors and for a variety of functions, but all predominantly in the SME space. Verticals I have worked in are as follows: Equipment Finance Retail Finance Sport Sponsorship Client Management & Activation Hospitality Management Athlete Unions/Player Associations Not For Profit/Charities Junior Sport Commercial Equipment Software Sales BioMed (Dental & Veterinary) IT/Online Education Construction Environmental Media & Entertainment Graphic Design Roles I have performed Business Development and Business Development Management Area Management Partnership Management Project Management Event Planning and Management Journalist/Editor Creative Director Marketing Manager Product Manager Business Planner & Advisor General Manager Achievements Worked on crew for feature film ‘Broken Hill’ by Audience Alliance Motion Picture Studios. Role was in PR and involved writing articles for studio membership including interviews of cast and crew. Created post-career business ownership mentoring program for pro sport Players’ Associations Managed ‘Member Services’ including online competition database for concept film studio Managed Southern Region for Equipment Finance business and wrote $1 Million in new loans within 3 months Project managed implementation of Work From Home Call Centre for International Not-For-Profit including the hiring, training and performance management of 20 staff living all over Australia Was Partner Manager of major sports sponsorship within the National Basketball League, and A-League. Launched revolutionary new, self disclosing, toothpaste product.
Melbourne ITNational Web Solutions Manager
Jan. 2005 - Jan. 2006Melbourne, AustraliaManaged the retail sales process for Australia's number one Domain Name registry at a time of great challenge within the industry. In the face of declining market share, and almost daily changes in the competitive landscape, I was an important part of growing revenues to new levels, retaining quality staff, and developing a positive team environment that facilitated our success. Major achievements were the increase of Average Transaction Value by 30%, achievement of stretch 1 sales target over 9.5 million, and a retraining of staff to focus on cross and upsell opportunities.
UCMSSENIOR CAMPAIGN MANAGER
Jan. 2002 - Jan. 2005South MelbourneManaged outbound campaigns in the financial, utilities, and entertainment sector. This encompassed strategic operational responsibility, recruitment, mentoring, and PnL responsibilities. Managed up to 200 indirect staff, and often managed multiple campaigns for multiple clients, concurrently. My campaigns usually achieved, or over achieved client expectations. Many of my direct reports have progressed onto senior call centre operations roles through my training and development efforts. My campaigns usually reported lower than average attrition rates for campaigns that were predominantly temp staffed, and my PnL levels were the highest of the telesales division. All achieved through an indepth understanding of productivity drivers, and how to manipulate them, exceptional communications skills both for my direct reports, clients, and staff on the phones, and an ability to deal with people at all levels of the corporate structure.
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