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Work Background
HOOMAN PET SUPPLYBusiness Owner
Jun. 2021Mandaluyong, National Capital Region, Philippines
Filipino ConsumerFounder
Mar. 2014 - May. 2022Mandaluyong CitySharing news and updates on what's fresh in town. Educating consumers, putting more value on their peso and buy smarter.
Crossroads Hostel ManilaChief Sales and Marketing Officer
Oct. 2013NCR - National Capital Region, PhilippinesAs Operations Head
• Oversees day-to-day activities of staff and personnel to guarantee readiness of property to receive guests; work includes but not limited to maintenance of assets such as air-conditioning units, water heater units, and keeping an audit of supplies;
• Motivates staff and providing purpose and direction to maintain morale and promote the company's vision and mission
• Attained the hostel a consistent grading average of 8.6 to 9.3 from customer reviews making the property an easy choice for experienced backpackers and a preferred choice by new guests;
• Conserved losses by providing timely decision in adjusting prices of spaces to make it more attractive to budget-conscious market of properties like this hostel;
• Devised a cost-saving registration system that functions as a Customer Relationship Management (CRM) system that helped the company identify key information that makes it easier for marketing to create promotional campaigns geared towards information provided; • Standardized registration process to keep the interest of the company and guest in mind, making the process as short as possible and informative that may benefit the hostel further in providing key data; As Marketing/Sales officer
In-charge of campaign planning for hostel and provide relevant content marketing to keep hostel top of mind; Works accomplished includes creation of blogs, publishing of Facebook Ads, and strategizing content as a means to support ads and visual campaign efforts;
In-charge of partnerships and programs creation introducing-inviting property to MSMEs as an alternative staff housing for seminars and conferences;
• Headed the process in partnering with preferred online travel agencies (OTAs) to make the property more viable and visible in international markets such as agoda.com, hostelworld.com, and many more; • Designed the hostel logo and all of its campaign materials creating for itself the image, the brand that customers can be familiar with;
KuwadroFounder/ Digital Marketing Engineer
Oct. 201376 Mariveles Street, Highway Hills, Mandaluyong CityKuwadro™ Digital Solutions Co. is a digital marketing company and design agency committed in providing communications services to individuals, micro, small, and medium enterprise-owners who want to achieve their personal or corporate objectives in their respective industries at the right budget. Kuwadro designs digital marketing campaigns as well as engineering websites for startup businesses and SMEs as well as for large, established ones. Built websites for unimagna.com.ph, lollicakefactory.com, and kieferravena.com Provided numerous pro bono consultations for startup and grassroot businesses
KuwadroChief Digital Marketer
Oct. 2013Mandaluyong, National Capital Region, PhilippinesSuccessfully conceptualized, created, and executed social media promotions that gained favorable results such as but not limited to sufficient exposure for a newly orgnized online business and produced encouraging sales in the first three quarters of its launch on a very limited budget; increased giving and donations in church missions while providing weekly and monthly content and updates for churchgoers through social media posts, online email newsletters, and printed journals outlining stories of church workers in different parts of the globe;
KuwadroCommunity Manager
May. 2013 - May. 2022Mandaluyong, National Capital Region, PhilippinesUsing my company and other clients within my community, I manage Facebook Communities that add value in their every day life from marketplace types of community management to social-community-based type of management
Cooling StationOwner
Jan. 2009 - Jan. 2013Cooling Station Beverage Store is the newest neighborhood retail drink and cooling store in Barangay Highway Hills, Mandaluyong City. We serve Coke, San Miguel Beer, and Selecta products. We also sell instant snack food items of Oishi, Regent, Jack N' Jill, and others.
Christian Fellowship of the Philippines, IncorporatedInternational Communications/Content Supervisor
Sep. 2007 - Mar. 2012Taguig City, PhilippinesDevelops communication plans of international church programs · Coordinates and processes projects from the United States · Successfully increased church-member participation in programs through online · engagement in at least three church events.
Victory Christian Fellowship of the Philippines, Inc.Content Supervisor
Sep. 2007 - Jan. 2009Led and executed Content Team providing news, updates, and web content for donors, which increased giving, tithing, and donation by church members by 50%. ALSO, the collective work produced 80% increase in brand visibility, which is to encourage more church members to take part in the calling to help and participate in missions programs.
VISA International PhilippinesCountry Marketing Manager
Feb. 2007 - Apr. 2007In my short stint, I analyzed, evaluated and suggested spending recommendations for the allotted budget in the region (Philippines and Guam); Successfully supervised suppliers that executed the Visa-Beijing 2008 Olympics-Jackie Chan ad campaign and monitored distribution of collaterals that will sustain brand awareness in assigned markets. Supplied data to regional office in Singapore that monitors the region’s monthly spending.
Every Nation MinistriesEvery Nation US Coordinator
Jan. 2007 - Jan. 2011I provided logistical help and support for the churches and ministries, primarily, in the United States.
SM Mart., Inc.Senior Advertising and Promotions Manager
Aug. 2005 - Jan. 2007Spearheaded marketing efforts as well as overseeing advertising and promotions development of major SM affiliate brands and SM Department stores. Lead a team of five associates to develop several effective marketing strategies for SM’s affiliate brands. Developed store promotions that increased year-over-year revenue by more than thirty percent.
SM Mart, Incorporated Pasay CitySenior Advertising and Promotions Manager
Aug. 2005 - Jan. 2007Oversees campaigns executed by SM brand affiliates · Conceptualizes, manages tactical, corporate campaigns of all SM stores · Successfully increased sales of SM Department Stores by 30% in 2006
Philnews Holdings, Inc.Operations Manager
Aug. 2004 - Jul. 2005The Peak Towers 107 L.P. Leviste Street Salcedo Village, Makati CityEfficiently led and setup the outsourced production department of FilAm Broadsheet, Philippine News. The department is made up of graphics-desktop layout team, editorial team, and sales team.
Philippine NewsMarketing Manager/Operations Manager/ Collections Manager
Dec. 1999 - Jul. 2004Established operations in the outsourcing work in the Philippines · Implements communications programs to increase subscription · Supervised, designed, and directed efforts to increase subscription · Organized and reaffirmed operations of the efficient work of the Productions Dept. · Increased General Market advertising placements by 20% between 2002 - 2004
Philippine NewsMarketing Manager
Jan. 1999 - Jan. 2003I took care of increasing the number of paid subscribers and sustaining the number of readers thereby reducing the number of returns using communication methods that provided a higher trust-rating to the brand.
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