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Work Background
IOM - UN MigrationCommunication Lead
May. 2025Islāmābād, PakistanLeading program communication, public relations, public outreach, communication resource mobilization, partnership, and donor communication.
UNICEF ChinaCommunication Officer
Mar. 2024 - Jun. 2024Beijing, ChinaMoved to Beijing to join UNICEF China as part of a three-month Cross-Regional Exchange Programme. • Led multimedia production for national and international programmes, including videos from Mozambique and Zimbabwe. • Spearheaded local production on school nutrition, early parenting, and youth life skills. • Developed and implemented innovative social media advertisement strategies for UNICEF China. • Supported communication functions and needs, including Member State Briefing.
UNICEF South AfricaSocial Media Specialist
Jul. 2021 - Oct. 2021Pretoria, Gauteng, South AfricaEngaged for a four-month stretch assignment based in Pretoria, South Africa, I am supporting the UNICEF South Africa Country Office in utilizing social media for effective online advocacy and engagement primarily for COVID-19 prevention and vaccine demand generation. Other objectives supported are child protection, education, nutrition, and maternal, newborn, and child health in South Africa.
UNICEF PakistanCommunication Officer
Aug. 2014 - Apr. 2025Islamabad, Pakistan• Lead strategic communication and visibility initiatives across key programme areas including education, child protection, health, nutrition, and emergency response. • Develop high-impact multimedia content (human interest stories, photo essays, social media campaigns, press releases, donor reports) to elevate UNICEF’s work and connect with diverse audiences. • Coordinate and manage high-level field visits, advocacy activations, and ambassador engagements to amplify UNICEF’s voice and impact at national level. • Provide end-to-end leadership on event planning and execution for key advocacy moments, media briefings, donor missions, and public engagement campaigns. • Strengthen storytelling from the field by capturing real voices and experiences of children, adolescents, and communities. • Support emergency communication responses through timely updates, situation reports, and humanitarian advocacy content. • Collaborate with field offices, programme sections, and implementing partners to ensure cohesive and aligned messaging across all platforms. • Contribute to donor visibility and reporting by producing tailored content and organising high-impact visibility events and digital outreach campaigns.
Trust for Democratic Education and AccountabilityCommunications & External Relations Officer
Dec. 2012 - Jul. 2014Islamabad, Pakistan* Liaison with civil society organizations, media and other organizations, undertaking image-building activities for project, disseminate project publications (newsletters, reports, manuals etc.), manage all programmatic events (plan, coordinate and organize) and provide oversight in the implementation of the communication strategy. * Assist in developing and implementing communications and networking strategies. * Supervise, implement and help strategize in building alliances between partners / grantees and donors, including facilitation of mentor-ship responsibilities. * Lead on project reports and documentation. * Serve as focal person in the unit for meetings with donor, meeting with grantees and beneficiaries (at the office or in the field). * Lead on media affairs, press releases and media engagements. * Assigned manager of social media accounts and activities as well as program manager for project website. * Chief success story producer and writer. * Acting monitoring and evaluation officer (as directed by the Chief of Party).
Hayat Girls' College and School Hyderabad, PakistanLecturer in English for College
Jul. 2012 - Dec. 2012Hyderabad, Sindh, Pakistan* Curriculum development * Delivering lectures on English literature and language as directed in the course assigned by the relevant educational board * Chief examiner for English (college classes) * Lead on speechwriting for external and internal student competitions * Declamation guide
Internews EuropeSocial Media and Special Projects Officer
Apr. 2012 - Jul. 2012Islamabad, PakistanCoordinator and facilitator for training programs, events and activities in media development. Lead on special assignment websites and activities. Supportive role for chief executive in the country.
The News International KarachiSub-editor - National News Desk
Nov. 2011 - Apr. 2012* Editing, translating, and rewriting news items and articles for the National page * Writing headlines * Assisting the desk in news placement * Monitoring current news for additional news items
Northstar TechnologiesSupport Consultant
Jan. 2011 - Nov. 2011* Provide remote technical assistance to international clients in the USA, Canada and Philippines. * Technical documentation / technical writing * Client Relations Management – procedure based communication. * Telephonic technical training sessions with international clients.
Daily Kawish, Hyderabad, SindhSub-editor Op-Ed
Apr. 2009 - Mar. 2011Hyderabad, Sindh, Pakistan* Editing columns and features for the page * Writing the editorials * Editing and rewriting letters to the editor * Translating aarticles and features from leading national and international English dailies * Writing an occasional column
Mirpurkhas Law CollegeMember Visiting Faculty
Apr. 2009 - Mar. 2011Mirpurkhas, Sindh, Pakistan* Conducting classes on English language for students of law * Curriculum development: English for lawyers
Daily Shaam Hyderabad, SindhEditorial Page In-charge
Jun. 2006 - Mar. 2011Hyderabad, Sindh, Pakistan* Editing columns and features for the page * Writing the editorials * Editing and rewriting letters to the editor * Translating aarticles and features from leading national and international English dailies * Writing a weekly column (more than 300 to credit)
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