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Work Background
PragmaChargeCFO
May. 2025 - Feb. 2026London Area, United KingdomSupporting start-up to set up operations in the UK, Spain, Finland and Poland
Black Swan DataCFO
Sep. 2023 - Feb. 2025LondonBlack Swan Data use advanced AI to forecast consumer trends, helping brands stay ahead of emerging needs.
I joined the business to support and enable Oxx (VC specialising in software), to position the business for exit, resulting in successful sale to Mintel.
DNA PaymentsInterim CFO
Apr. 2023 - Sep. 2023London, England, United Kingdom
TitanbayInterim CFO
Nov. 2022 - Apr. 2023London, England, United Kingdom
DEMICAInterim CFO
Apr. 2022 - Sep. 2022London, England, United Kingdom
BigChangeCFO
Aug. 2021 - Apr. 2022Leeds, United KingdomJoined the business shortly after it had been bought by Great Hill Partners (US PE house). Delivered all the necessary acquisition accounting and transitioned to new group structure. Led and developed a new finance team to provide ongoing business support.
AvadoCFO
Oct. 2019 - Jul. 2021London, United KingdomMember of the Avado Executive, responsible for global financial strategy and its execution. Avado helps people and global organisations through interactive learning experiences in data, marketing, digital, agility and people. Our connected learning approach combines deep expertise, collaborative learning, scalable technology and award-winning learning design to deliver learner experiences for people who want real change. We are part of Blenheim Chalcot, the UK’s leading venture builder and founder partner of the FastFutures programme - an initiative helping to build the most diverse and digital-ready pool of talent for the UK
Navus Financial LtdDirector and Founder
Jul. 2019 - Sep. 2019Provided consultancy services for two start ups: Gromoloko Biotech Ltd (developing a CBD product) and an opticians' holding company - assisting with set up and fund raising
CitNOWCFO
Nov. 2016 - Jun. 2019Wokingham, Berkshire, United Kingdom• Brought in at a period of instability to develop a robust and credible global business plan to secure a draw down of mezzanine debt funding in order to keep the business solvent. • Completed MBO exit and due diligence process, resulting in Tenzing (UK Private Equity fund) becoming the majority shareholder in Feb 2018 • Worked alongside Tenzing post-deal to develop suite of KPIs, SAAS measures and board reports to satisfy reporting requirements and banking covenants. Focus shifted to MRR, retention / churn, EBITDA and improving cash conversion • Led the audit (converting from GAAP to IFRS) for the consolidated group of 15 legal entities (6 UK, 9 overseas : US, Germany, France, Spain, Italy, Belgium, Denmark, Russia, Canada) • Re-structured and recruited a completely new finance team to better support changing business needs
Taylor Wimpey plcInterim Finance Project Manager
Oct. 2015 - Jul. 2016High Wycombe• Successfully delivered a previously failing payroll interface project to link Ceridian (payroll) into COINS (ERP). • Streamlined head office finance processes and procedures. Updated group expenses policy and launched new expense claim process - reduced processing time by 3+ days per month.
Volvo CarsCFO - UK and Ireland
Nov. 2011 - Jul. 2015Maidenhead, UK• Partnered with MD and business heads to develop a number of strategic initiatives to drive revenue and profit • Delivered all statutory, financial and management reporting, forecasting, tax compliance, banking operations and internal control for the UK and Irish legal entities. • Strengthened FP&A function by developing dashboard costing calculator, enabling sales and finance to work more closely together. • Introduced and implemented a number of new systems initiatives to improve business efficiency, making use of "big data" (via Qlikview) to drive better decision making. • Led, coached, challenged and supported professional development of the finance department. Restructured the team to provide better business support as well as enabling job enrichment, allowing individuals to develop and enhance their knowledge and skill base. • Oversaw successful office move and £1.9m refurbishment works. • Introduced tax efficient salary sacrifice scheme for defined contribution pension scheme – generating savings for both company and employees • Worked closely with HMRC to achieve “low risk” tax status for Volvo. • Initiated and successfully completed conversion of 2014 Statutory reporting from UK GAAP to IFRS. For 2 years running, no audit points raised by external auditors
TeslaEuropean Accounting Director
Dec. 2010 - Oct. 2011• Initially appointed as European Accounting Manager, I was rapidly promoted during the fast-paced, start-up phase of the business. Reporting to the Global, US-based CFO, my main focus was to ensure that the business could scale up to sell 5,000+ cars across Europe in 2012 vs. 200 in 2011 and that this was achieved in a tax efficient and compliant manner. • Completed the set up and launch of Tesla’s European Shared Service centre supporting 9 European legal entities (UK, France, Germany, Netherlands, Italy, Monaco, Belgium, Norway and Denmark). • Recruited and managed a new, multi-culturally diverse finance team. • Ensured compliance with parent entity’s US GAAP reporting requirements together with all EU Statutory reporting (in local GAAP), corporation tax, VAT, import / export duty requirements, intra-stat returns and EC sales list. • Introduced cash flow forecasting, combining 12 different bank accounts • Moved most banking operations onto a single platform and investigated use of trading platforms for foreign exchange in order to gain better rates • Worked on reclassification and correction of a number of commodity codes to enable £400k+ of duty to be reclaimed from HMRC • Changed the way that batteries were imported to make use of bonded warehouse arrangements to legitimately avoid VAT and ease cash flow. • Facilitated opening new legal entities in the Netherlands and Norway • Developed a series of key controls and tests for first round of Sarbanes Oxley compliance
Honda Motor Europe LtdFinancial Controller - Cars & Parts
Nov. 2007 - Dec. 2010Langley, SloughHeaded up the car and parts finance department, encompassing all management reporting (US GAAP), FP&A, plus providing strategic and tactical support to the General Manager and business unit heads. This was a highly commercial role in a challenging business environment.
Johnson & JohnsonEuropean Financial Controller - J&J Financial Services Ltd
Nov. 2006 - Nov. 2007Ascot and Hamburg• Part of a small division providing tailor made leasing and other financial solutions for J&J affiliate companies worldwide and to 3rd parties such as the NHS. Managed J&J European car fleet, making use of cross-border leasing arrangements to make significant savings for the group. • Successfully managed UK & German finance teams and statutory reporting. • Evaluation of lease vs. buy opportunities within J&J and arranging finance to fund these. • Headed up the facilities work stream group as part of office move project
Johnson & JohnsonFranchise Controller - Wound Management, J&J Medical Ltd
Apr. 2001 - Oct. 2006Ascot• Provided financial and strategic support to the General Manger, 3 business unit directors and to the business generally throughout a number of restructures, acquisitions and divestments. • Investigation and quantification of parallel importing. 2 supply routes successfully stopped, saving business £5m annualised top line sales. • Headed up cross-functional team which reviewed and improved pricing strategy. • Key member of pan-European team which successfully impacted staff retention, finance team skill development and succession planning. • Led a procurement initiative to leverage savings across J&J EMEA on marketing print spend. Generated savings of 25-30% based on prior year volumes • Reporting and forecasting within a complex European & US matrix structure • Elected employee representative on Information and Consultation group – set up to ensure process existed for good 2 way communication between employees and the board during a period of rapid business change. • Reviewed, revised and documented processes to ensure compliance under the new Sarbanes Oxley regulations for financial reporting and OALIE on behalf of the whole Johnson & Johnson Medical Ltd legal entity. • Green Belt in Process Excellence (Six Sigma). Worked with other UK group entities to evaluate and select an employee car ownership plan as an alternative to the traditional company car scheme, providing financial benefits to both company and employees
Johnson & JohnsonEuropean Medical Franchise Controller
Jul. 2000 - Mar. 2001Ascot• Initially appointed as UK controller for the Medial franchise, sitting on the UK management board and reporting to the MD, then took on additional responsibility for France, Germany and Italy. • Produced business plans, historic restatements and other due diligence information for restructuring the franchise together with divestment of the PGWA business unit. • Designed and set up new processes for operating a transitional services arrangements following closure of the deal to enable J&J to act as undisclosed agent for the buyer (Mölnlycke Health Care)
Johnson & Johnson | VisionEuropean Logistics Controller
Oct. 1998 - Jul. 2000Sunbury• Sole financial representative on logistics team formed to set up new multi-national customer services and distribution (FMCG) facility supplying contact lenses into Europe. Successfully replaced local European country distribution with a central European solution, eventually rolled out to 11 countries. • Worked with IT on the design and successful implementation of new PRMS financial system, integrating central inventory management and local supply chains. • Set up processes to ensure compliance with European legislation including VAT and intrastat. • Designed and implemented processes for currency hedging and transfer pricing. • Initial phase involved preparation of detailed capital approval requests and financing plans • Team earned external excellence accreditation (Excel logistics award) for delivering overall project.
J&J PP Ltd / J&J Medical Ltd (merger)Financial Accountant
Apr. 1996 - Sep. 1998Bracknell• Statutory Accounts , tax, liaising with external auditors • JD Edwards systems implementation – responsible for general ledger & chart of accounts set up • Benchmarking project – successful implementation of KPI dashboard • Assisted with integration and consolidation following acquisition of the Cordis (stent) business
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