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Work Background
Glanbia Performance Nutrition (GPN)Senior Brand Manager
Sep. 2022Dublin, County Dublin, IrelandSenior brand manager for the world’s #1 sports nutrition brand, Optimum Nutrition. Key responsibilities include: - Managing prominent Irish sponsorships, including Leinster Rugby, GAA, and a diverse athlete roster. - Leading innovative and creative activation plans to maximise sponsorship exposure, driving brand awareness and audience engagement. - Building and maintaining relationships with media, business, and sports stakeholders to strengthen brand positioning. - Developing social media strategies and creating impactful content for brand campaigns. - Expanding sponsorship opportunities across Ireland and the Benelux region, managing rights packages and contract negotiations. - Collaborating with global teams in the UK, Benelux and France to activate athlete partnerships and align international efforts. Dedicated to delivering creative and strategic sponsorship initiatives that elevate brand presence and impact.
AIBDigital Content Manager
Nov. 2018 - Sep. 2022County Dublin, IrelandDevelopment & implementation of marketing campaigns, social media & content strategies, ATL campaigns, promotions and collateral for AIB and EBS. Delivering cross-channel marketing campaigns for Mortgages, Sponsorship, Business lending, and day to day banking. Currently the lead Digital Content Manager for AIB & EBS Mortgages and Sponsorship. Management of digital & media agencies, suppliers and key internal stakeholders to deliver plans, support promotional events and all agreed activity. Measurement of KPIs for campaign activity.
AIB Private BankingRelationship Manager
Dec. 2017 - Nov. 2018County Dublin, Ireland
AIBCommercial Credit Analyst
Aug. 2016 - Dec. 2017County Dublin, IrelandCredit analyst within Customer Management FSG. Managing a dynamic portfolio of post-restructure and business as usual customers as part of the Relationship Management Team.
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