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Work Background
Marketing Consultant
InvestecMarketing Consultant
Jun. 2024South Africa
Marketing Consultant
String Marketing (Pty) LtdMarketing Consultant
Mar. 2024South AfricaWith a 16 year journey spanning diverse industries, I've cultivated a passion for marketing that's as dynamic as it is versatile. The recent addition of motherhood prompted a reevaluation, leading me to embrace freelancing as a full-time marketing consultant. Armed with a robust portfolio and a commitment to continuous learning, I offer tailored solutions with a personal touch. My journey is a testament to adaptability, resilience, and a relentless pursuit of excellence. Let's collaborate and elevate your brand together. Connect with me for flexible and dedicated marketing expertise tailored to your needs.
Marketing Manager
Legacy Hotels & ResortsMarketing Manager
Oct. 2018 - Feb. 2024South Africa- Manage properties in South Africa and Namibia, including associated restaurants and casinos - Develop, manage, execute, report on the annual marketing strategy (B2B and B2C) - Brand champion, ensuring all campaigns and collateral conform to brand standards - Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success - Support Sales Team requirements - Facilitate PR activities - Manage and optimise all websites across the group - Board of Directors for Corporate Social Responsibility Initiative - Legacy Pride - Manage and drive Legacy Lifestyle Rewards Programme across all properties - Develop, manage, execute, report on special projects across all properties - Manage in-house marketing team - Manage marketing budget - Develop and maintain good relationships internally, externally, and across all properties
Marketing Manager
Legacy LifestyleMarketing Manager
Apr. 2018 - Oct. 2018South AfricaMarketing Manager, looking after the Legacy Hotels & Resorts Account Duties • Manage the execution of the hotel marketing strategies and projects • Liaise with the Legacy Hotels and Resorts head office marketing team • Manage a team of marketing mavericks • Develop new and innovative marketing channels • Manage the marketing execution budget and hotel retainers • Purchase media and make key channel decisions • Track, monitor and report on business results • Leverage off my team to drive: - Social media - Google marketing - Graphic design - Direct email and SMS marketing - Website maintenance and development - Automated marketing workflows - Guest lifecycle management - Customer rewards
Marketing Manager
BUSBYMarketing Manager
Jan. 2017 - Apr. 2018171 Katherine Street, Sandton• Management of international fashion brand GUESS South Africa • Research, development and implementation of seasonal brand plans that are in line with international guidelines in order to meet trade and marketing objectives. • Managing various external suppliers (digital agency, printers, and media) to ensure all marketing activities are executed timeously • Cooperating with numerous internal divisions on a daily basis (graphic design, visual merchandisers, store managers and shop development) • Liaising with international head-office on a regular basis. • Coordinating various media and customer events and activations in order to increase brand awareness, exposure and sales • Development and day-to-day management of budgets • Responsible for all internal and external communications
Marketing Executive
Sage Pastel PayrollMarketing Executive
Nov. 2010 - Jun. 2015City of Johannesburg, Gauteng, South AfricaPortfolios - ATL: media planning and buying - BTL: packaging, collateral, brochures, promotional items, corporate gifts - Corporate stationery - Business Partners, schools, universities, training centres - Email marketing: planning, reporting - Events: Internal & expos - HR: intranet, internal comms and events - Training, Workshops, Seminars - Retail outlet management - Email signatures and telephone recordings - Videos and testimonials - Lead generation campaigns - Social Media (Twitter, Facebook, LinkedIn, Blog, YouTube) - Website maintenance - Creative implementation of various campaigns
Sales Consultant
Pastel PayrollSales Consultant
Nov. 2010 - Oct. 2011
Product Manager
BinbitProduct Manager
Jul. 2010 - Nov. 2010
Public Relations Assistant
Stone Soup PRPublic Relations Assistant
Jul. 2009 - Nov. 2009
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