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Work Background
SparkXGlobalSocial Media & Content Management (Remote)
Jun. 2025 - Feb. 2026Managed the company’s LinkedIn presence by curating and sharing relevant news and updates from across the global group. Focused on maintaining a consistent posting schedule to keep the professional community engaged and informed about internal milestones and industry developments. Ensured all shared content aligned with the brand's voice while driving steady visibility for the company’s digital profile.
The Scale FactoryMarketing Consultant (Remote)
Nov. 2024 - Oct. 2025Partnered with the leadership team at The Scale Factory to manage and execute their digital content strategy. Focused on creating targeted blog posts and LinkedIn content to build brand authority and engage their professional audience. Supported growth goals by streamlining their publishing process to drive consistent traffic back to the website.
XmarsMarketing Director (Remote)
Mar. 2023 - Nov. 2024Developed marketing and branding initiatives at Xmars within the Amazon advertising ecosystem, partnering with the VP of Sales to align strategy with revenue targets. Managed the production of market-facing materials and sales decks, translating complex product features into clear material for sellers and agencies. Streamlined content workflows and localized messaging to drive brand awareness and consistent performance across markets.
SparkXGlobalInfluencer Marketing and Partnerships Director (Remote)
Jun. 2022 - Mar. 2023Oversee all operations regarding global influencer marketing campaigns. Collaborate cross-functionally with different teams and external clients to boost brand awareness and ROI on digital platforms. Create customized digital marketing strategies for brands across various industries while working with social media influencers and agencies to create successful campaign performances.
VifaBrand & Marketing Associate Director
Aug. 2021 - Sep. 2022Shanghai, ChinaLed direction of brand and marketing strategies, engaging key audiences to produce positive results and maximize ROI. Researched and utilized data to pin-point target audiences and current trends. Implemented data-driven digital marketing campaigns and increased brand awareness through securement of key partnerships and long-term relationships with media channels and influencers.
FreelanceFreelance Marketing and Communications Director
May. 2020 - Aug. 2021Taipei City, Taiwandentsu China, Corporate Communications Director
03/2021 – 05/2021 Developed and led communication strategies directed at employee engagement campaigns, change and CEO communications, video town halls, surveys and analysis, social media, press releases and marketing collateral to promote the company’s culture, services and solutions. Sis Label, Marketing Director
05/2020 – 05/2021 In this Taiwanese influencer brand, directed brand content strategies and marketing tactics to increase brand awareness and sales. Drove events, social media and content marketing campaigns to achieve 68% sales growth, 172% increase in monthly website traffic and over 17,000 new Instagram followers. Omnicom Media Group Taiwan, Associate Director, New Business Development & Marketing 05/2020 – 07/2020 Collaborated with new business and planning teams to develop marketing content designed for new business development and customer acquisition. Delivered strategic concept and roll out for a media pitch in beauty and cosmetics category worth 80 million NT.
Omnicom Media Group ChinaAssociate Director of Marketing, Annalect China
Jul. 2019 - Dec. 2019Associate Director, Corporate CommunicationsResponsible for marketing and advancing the reputation of Omnicom Media Group China’s digital products and capabilities. Duties included liaising with product development and data analytics teams to understand functions and benefits, aligning communications and marketing content with corporate vision, sourcing and managing vendors and designers as well as supporting Omnicom Media Group new business pitches with production and design.
Omnicom Media Group, ChinaAssociate Director, Corporate Communications
Dec. 2018 - Jul. 2019Shanghai City, ChinaResponsible for marketing Omnicom Media Group and its agencies by increasing brand exposure through industry editors and journalists. Duties included formal responses to press inquiries, press releases, newsletters, marketing collateral for internal and external initiatives, reports, curating industry-relevant content and collaborating with legal and HR teams to resolve PR crises.
Cosmose, Inc.Head of Marketing
Jul. 2018 - Dec. 2018Shanghai, ChinaDirected lead generation activations and campaigns to accelerate growth and gain competitive advantage. Duties included content marketing, PR, events and sponsorships, awards, white papers, case studies, newsletters, social media and social media analytics. Within 6 months, optimized brand positioning across 3 key conferences in France, Singapore and China boosting lead generation and produced content for social media platforms increasing monthly website traffic by 120%.
PHD WorldwideCorporate Communications Manager, China
Dec. 2016 - Apr. 2018Shanghai, ChinaResponsible for leading the agency’s communication strategy in China with a focus on elevating the PHD brand. Duties included PR and marketing, developing relationships with key journalists, press releases, social media, events & sponsorships, drafting corporate speeches and awards management. Raised PHD China’s PR & marketing activity by 128% in 2017 (vs. 2016) and led the launch of PHD China’s Chinese name (品迪), exposing the OOH campaign to over 7 million people in one week. Contributed to the win of 61 industry awards including a Silver Mobile Cannes Lion for ‘Yasmin’s Sex-Ed Revolution’ campaign.
Auditoire ChinaPR and Communications Manager, Asia Pacific
Mar. 2016 - Dec. 2016PR and Communications Manager, ChinaSet the foundations of the PR and communications role in China. Responsible for the planning and execution of marketing and PR in Greater China. Duties included brand management, internal and external communications, conducting campaigns and content creation for social media, awards, agency showreels, staff profiles, photo shoots and agency credentials. Significant accomplishments include the delivery of PR & marketing strategies for the launch of Auditoire Hong Kong and 12 award wins including the 2015 Gold Experiential Marketing Agency of the Year accolade.
Auditoire ChinaPR and Communications Manager, China
Oct. 2015 - Feb. 2016Shanghai, China
Auditoire ChinaCommunity Manager, China
Jul. 2015 - Sep. 2015Shanghai, ChinaResponsible for conducting social media campaigns to develop the agency’s online community and boost corporate reputation. Duties included creation and management of content, social media analytics and monitoring social networks.
Auditoire ChinaOct 2015 - Feb 2016 · 5 mos
Jul. 2015 - Sep. 2015Shanghai, ChinaResponsible for conducting social media campaigns to develop the agency’s online community and boost corporate reputation. Duties included creation and management of content, social media analytics and monitoring social networks.
Android HommeMarketing Manager
Nov. 2014 - Jul. 2015Shanghai, ChinaResponsible for creating market entry opportunities to increase brand awareness. Duties included researching and analyzing the brand’s market positioning, creating product seasonal stories, planning and execution of branded promotional material as well as driving strategic brand collaborations. Led to the strategic brand collaboration with the social application NICE by proposing resource exchange and celebrity brand exposure.
PG Design & Brand ConsultingAccount Executive Intern
Aug. 2014 - Nov. 2014Shanghai, ChinaResponsible for assisting account management team on client specific requirements. Duties included copywriting, project research, planning and design. Secured Android Homme pitch with a creative design concept by enhancing shoe box packaging and retail space imagery. Clients: Milliken, Bayer, Android Homme.
Productora PlantaMusic Composer
Jan. 2013 - Jan. 2014Santiago, ChileComposed musical pieces for video advertisement. Duties included brand research, competitor analysis as well as transcribing client needs and consumer insights into musical concepts and compositions.
Omnicom Media Group ChinaDec 2018 - Jul 2019 · 8 mos
Shanghai, ChinaResponsible for marketing Omnicom Media Group and its agencies by increasing brand exposure through industry editors and journalists. Duties included formal responses to press inquiries, press releases, newsletters, marketing collateral for internal and external initiatives, reports, curating industry-relevant content and collaborating with legal and HR teams to resolve PR crises.
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