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Work Background
WMDigital Marketing Manager
Oct. 2022
1-800-FLOWERS.COM, INC.Manager, Enterprise Growth Marketing
Jan. 2022 - Sep. 2022Brand/Channel Management - 70% |Strategic Planning - 15% | Administration - 15% • Manage paid social and display advertising for multiple brands at the enterprise level, including Vital Choice, Harry & David, and Wolferman's Bakery
• Drive data-informed strategy and planning for CPC marketing (paid search, display, alternative media)
• Collaborate with external agencies for CPC marketing management
• Manage paid media programs that are held to specific KPIs, including CPM, CPA, ROAS, etc.
• Work with internal and external creative teams to develop concepts, build briefs, messaging
Vital Choice Wild Seafood and OrganicsMarketing Manager
Feb. 2014 - Dec. 2021RemoteBrand/Channel Management - 70% |Strategic Planning - 15% | Administration - 15% • Drive data-informed strategy and planning for CPC marketing (paid search, paid social, display, video OTT/OLV advertising), affiliate/influencer marketing, and podcast marketing
• Manage external agencies for direct mail, affiliate and CPC marketing management
• Manage paid media programs that are held to specific KPIs, including CPM, CPA, ROAS, etc.
• Work with internal and external creative teams to develop concepts, build briefs, messaging
Vital Choice Wild Seafood and OrganicsCommunications and Marketing Coordinator
Mar. 2012 - Feb. 2014RemoteBrand/Channel Management - 50% |Strategic Planning - 15% | Administration - 35% • Managed catalog and print material production, trade shows, CPC marketing, and other various marketing initiatives.
University of California, IrvineDirector of Communications, The Henry Samueli School of Engineering
Apr. 2010 - Aug. 2011Irvine, CAStrategic Planning - 30% |Communications - 40% | Website Management - 30% • Responsible for constructing and implementing strategic communications plan for the school, including print and electronic communications. • Produced electronic newsletters and print publications
• Upgraded and maintained school Web site using the Drupal content management system
• Responsible for news writing, social media activity, facilitating media relations, event planning and other support necessary for fundraising and development initiatives.
University of California, IrvineCommunications Specialist
Mar. 2007 - Apr. 2010Irvine, CACommunications - 40% | Website Management - 30% | Administration – 30% • Responsible for developing and editing content for the school’s Web site, publications, internal communications, and media releases. • Webmaster responsibilities include developing, posting and maintaining content and images using Drupal content management system. • Assisted with media relations and event planning, and support fundraising and development efforts.
• Managed launch of school’s social media presence, including Facebook and Twitter
• Participated in brand launch of new center, The Edwards Lifesciences Center for Advanced Cardiovascular Technology
Pomona Valley Hospital Medical CenterMarketing and Public Relations Coordinator
May. 2004 - Feb. 2007Pomona, CAMarketing Communications - 30% | Media Relations - 20% | Customer Satisfaction - 35% | Administration - 15% MARKETING COMMUNICATIONS/MEDIA RELATIONS
-Responsible for writing and editing of printed materials, including bi-monthly hospital employee newsletter, brochures, advertisements and other related marketing pieces. -Assist with media relations, including 24-hour, on-call status, and creation and distribution of press releases. -Responsible for maintenance of website copy and contributing to special event planning. -PR/media work resulted in a 33% increase in media coverage from 2004 to 2005
-Oversaw creation of 2005 Annual Report, including content, copy editing, photography shoots, etc.
-Marketing Leadership and Patient Rights and Organizational Ethics Committees member CUSTOMER SATISFACTION
-Responsible for administration of mail and telephone surveys to over 25,000 patients annually -Managed data analysis and reporting of customer satisfaction surveys
-Lead Associate Recognition Program, including monthly celebration events
-Assisted Chief Operating Officer with Customer Satisfaction Program “Living the Values – One Patient at a Time” redesign and expansion in 2006, including facilitation of training seminars for the Management Team, creation of printed materials, transition to telephone surveys only house-wide, and revamp of Associate Recognition Program
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