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Work Background
WatchoSEO/ASO Manager
Jan. 2023NoidaLead App Store Optimization (ASO) for Dish TV mobile app (IOS & Google Play), Leveraging tools like App tweak, Branch and Appsflyer to boost app visibility download and campaign attribution accuracy Utilize SEMrush, Buzzsumo and google search console for trend and keywords research, establishing data-driven content strategy. Administer content for guest posting and backlink activities, ensuring partner vetting, content approval and brand tone consistency Collaborate with external agencies for high-authority link building and SEO driven blog optimization to strengthen domain authority. Employ AI tools for auto generation of SEO aligned content, overseeing human editorial review for originality and search compliance. Prepare regular performance reports covering traffic trends, keywords metrics, ROI analysis and conversion insights for senior management. manage app visibility tactics and analytics, leveraging optimization levers to outperform competitors in the mobile space perform bi-weekly technical SEO audits to address issues like 404 errors, improve crawl efficiency, optimize site structure and implement schema markups for enhance indexing and performance
SnapdealDigital Marketing Manager - SEO, Affiliate, App Install Campaign
Apr. 2022 - Jan. 2023GurugramAchieved a 100% increase in SEO-driven orders within 6 months by implementing strategic content, link building and on-page optimization Oversaw comprehensive SEO Strategies across desktop and mobile platform, ensuring consistent cross-device search performance. Execute targeted app install campaign through fintech partnership and programmatic channels, improving app acquisition KPI's Lead UI enhancement and resolve technical Issues, contributing to improved crawlability and user experience metrics Support paid media initiatives, including Google ads, Meta/Facebook campaign and influencer outreach, applying GTM and conversion tracking frameworks to monitor user behaviour and campaign effectiveness Run affiliate campaigns on CPC, CPL & CPA model with platforms like (Paytm, Times Group) and other OEM partners like Redmi, Samsung websites at fixed cost finalised at company level, Track them filter out fraud installs with the help on MMP tools like Appsflyer Reach out to the Social media influencers to showcase Snapdeal clothing and shoes range, Involved from finalizing influencers to on-board them. Add Content depth to the primary category pages to rank for primary as well as secondary keywords in footer content, target trending FAQ's to improve overall website CTR
SnapdealProduct SEO Manager
Sep. 2021 - Jan. 2023Gurugram, Haryana, IndiaGrew SEO order share from 1.5% → 2.5% in 6 months, directly contributing to revenue. Improved website performance through technical fixes and UI/UX restructuring. Increased company orders by 10% via SEO, while coordinating with content & guest-posting agencies. Managed a content team producing blog, guest post, and site content for improved rankings.
Eminent Research Systems IncDigital Marketing Manager
Apr. 2020 - Mar. 2021NoidaImproved conversion rate by 45% through strategic digital marketing initiatives Achieved high ranking search volume rankings by implementing UI/UX changes, improve load time and introduce AMP pages on the web & Fix HTML, CSS and JavaScript Issues Implement Google Tag Manager tracking for third party codes like Hot Jar & Facebook Pixels also add Schema codes on my own without any dependency on development team Manage the team of 7 people Including Content writers, Social team and SEO analyst Troubleshoot Google Ads and Meta Ads campaign plan budgets for the paid marketing efforts of various platforms Provide Growth tracking and comprehensive reporting to the VP of the company, Plan out the quarterly growth strategy Manage and optimize Email Marketing Campaigns
Droom TechnologySearch Engine Optimization Manager
Sep. 2019 - Apr. 2020GurugramAchieved a 40% uplift in-organic traffic by executing targeted keywords, fix technical issues, Optimize On-page content to target primary and secondary keywords, Re-work on menus and internal links to fix navigational issues Optimize user conversion funnel and implemented advance tracking via Google Tag Manager (GTM), enabling data-driven performance analysis and funnel optimization Plan the overall Content calendar for a month to planned the topics, events and PR's we are going to promote Social media and other panels Finalize the social media influencers to promote droom services and coming events with them plus send goodies to them Optimise the UI/UX layout to make user journey simple and easy to checkout services and products as soon as possible Manage team to 4 SEO analyst handing the different part of the website, track their performance and help them to resolve their issues
LybrateSEO Specialist
Jun. 2018 - Aug. 2019FaridabadTo Improve the load time I have introduce the AMP on the website, compress the image size, Remove Junk JavaScript & Un-used CSS files with in the website, This whole process take me around 3 months to Plan & execute this task, Outcome: Load time came down to 5 sec, positively impact the search engine ranking, improve overall organic traffic by 50% on MOM basis Since we have similar doctor listing for various medical specialities like "Dentist in Delhi" "Root Canal Doctor in Delhi" google indexing only the relevant pages & ignore the other due to similar content but we rank for all the specialties for this I have added unique footer content for each, which make it unique for the Googlebot, Outcome: we started ranking for other medical specialties as well, improve overall organic leads by 30% on MOM basis For "Near me" search I have optimised Meta Title & description with near me keywords like "dentist near me" plus we have enable a map functionality with in the web which help the user to filter out doctor with in 10km radius as per IP location of a device; Outcome: We started rank for near me searches
OMLogicSearch Engine Optimization Analyst
Apr. 2015 - May. 2018DelhiResponsible for SEO of the clients project work with the big brands like HBO South Asia, Oriflame, Hexaware technologies and Sfcable.com Works with both national and international clients, Organise Monthly connect with to discuss project Growth Plus Key Issues and Initiatives we can take to improve our overall organic traffic. Optimise On-page and Off-page SEO strategies built quality backlinks to rank for high volume keywords on the google searches Handle the Social media account for the client's like Oriflame & HBO South Asia to drive organic engagement on the pages Run search and display google ads, optimize the exiting campaign track ROAS and ROI of the campaign on weekly basis
Indiamart Intermesh LimitedSEO/Internet marketing Executive
Dec. 2012 - Mar. 2015Gr. NoidaThe On-page optimization for the client's projects/Catalogues, Look for some missing information like missing product images or phone number ask the client for those and add them into client website Do the keyword research relevant for the client website target them in meta tags, on-page content and Heading tags to improve their visibility on Google Searches Do manual link building on the platforms like Yahoo answers, Forums, Quora, Reddit etc. to generate backlinks and traffic to the website Do the monthly SEO audit of the client's web and share the technical issue with the development team to fix them
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