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Work Background
Downtown Music HoldingsDirector, Marketing (Songtrust and Downtown Music Publishing)
Jan. 2024 - Mar. 2026Marketing leader with 8+ years at Songtrust and Downtown Music Publishing leading global brand, product, and growth marketing initiatives supporting independent songwriters and rights holders worldwide. For my role at Songtrust, I directed global marketing efforts supporting a platform used by 445,000+ songwriters and rights holders worldwide. To see my full experience at Songtrust, please see the roles listed under "Songtrust". For my role at Downtown Music Publishing, I led marketing initiatives, in close partnership with the President of Publishing and VP of Operations, focused on brand awareness, catalog promotion, and business development support. • Collaborated with publishing leadership to shape marketing strategy and brand positioning for Downtown Music Publishing within the broader Downtown Music ecosystem. • Led development of a distinct brand identity and brand guide, creating a visual and messaging framework that aligned with Downtown Music while establishing a unique presence across web, social, and paid channels. • Oversaw website development and ongoing management, working with designers and developers to maintain and optimize the publishing site. • Built client-facing marketing assets including artist landing pages and one-sheets to support songwriter and catalog promotion. • Managed social media and content marketing teams for the publishing brand and supervised email client communications. • Executed targeted paid media campaigns supporting brand awareness and catalog promotion. • Partnered cross-functionally with A&R, Sync, Business Development, and Client Services teams to support catalog promotion and strategic opportunities. • Identified and executed event partnerships, sponsorships, and collaborative initiatives connecting Downtown Music Publishing and Songtrust where aligned.
SongtrustDirector, Marketing
Jan. 2024 - Mar. 2026Philadelphia, PAMarketing leader with 8+ years at Songtrust, leading global brand, product, and growth marketing initiatives supporting independent songwriters and rights holders worldwide. • Led global marketing strategy for Songtrust, overseeing brand, product marketing, lifecycle/email marketing, SEO, content, events, and partnerships. • Managed and mentored a cross-functional marketing team across lifecycle/email, social media, SEO, design, and program marketing. • Owned and managed HubSpot CRM and marketing automation, including lifecycle architecture, segmentation strategy, reporting, and funnel optimization. • Built multi-channel lifecycle marketing programs guiding creators from awareness through onboarding, engagement, and retention. • Developed and optimized technical email marketing infrastructure, including automated workflows, deliverability strategy, segmentation, and experimentation. • Partnered with product and web development teams to plan and optimize website infrastructure, landing pages, and conversion flows. • Led SEO strategy and organic growth initiatives, including keyword strategy, technical optimization, and emerging AEO practices. • Built and tested high-performing web and landing pages, using experimentation and performance insights to improve conversion rates. • Developed buyer personas and audience segmentation frameworks to guide campaign strategy and product positioning. • Integrated AI-assisted marketing workflows to improve research, content ideation, and campaign execution. • Built and launched Songtrust Amplified, a creator rewards and engagement program connecting clients with education, industry partners, and exclusive opportunities. • Produced global events, partnerships, and educational initiatives positioning Songtrust as a leading authority in music publishing and creator rights.
Downtown Music HoldingsPresident, CARE (ERG)
Jan. 2023 - Mar. 2026Philadelphia, PAFounding member and elected President of CARE, Downtown Music Holdings’ employee resource group focused on mental health advocacy, workplace wellbeing, and community support. CARE supported a global employee community of 30+ members across five brands and four time zones, creating an inclusive network for individuals navigating mental health challenges personally, as caregivers, through loved ones, or as allies in the workplace. • Led strategy and programming for a cross-company initiative supporting employees impacted by mental, emotional, and physical health challenges. • Developed and facilitated quarterly community programs, including a mental health–focused book club and discussion groups designed to foster connection and open dialogue across the organization. • Organized quarterly charitable giving initiatives, researching and selecting aligned nonprofit organizations and facilitating engagement opportunities for employees to learn how contributions support mental health and community resources. • Partnered with HR, leadership, and other ERGs to advocate for policies, training, and workplace practices that promote a more transparent and psychologically safe work environment. • Built and maintained centralized resources to improve employee access to mental health, wellness, and caregiving support. • Presented to executive leadership to increase awareness, participation, and organizational support for employee wellbeing initiatives. • Represented CARE externally, speaking at the Music Biz Conference on the importance of investing in mental health resources for music industry professionals and artists, and invited to moderate additional industry discussions on the topic.
SongtrustDirector, Brand + Content Marketing
Jan. 2023 - Jan. 2024Philadelphia, PAWorking closely with the SVP of Marketing and leadership across Downtown Music, I helped shape and lead the evolving brand and content marketing strategy strategy for Songtrust’s creator-focused services while leading the execution of multi-channel brand and content initiatives, designed to educate creators, expand brand awareness, and drive customer acquisition across global markets. Key responsibilities: • Directed Songtrust’s brand and content marketing strategy, ensuring consistent messaging and storytelling across editorial, social media, events, partnerships, and digital channels. • Developed and executed creator-focused acquisition campaigns, leveraging content, educational programming, industry partnerships, and influencer collaborations to expand awareness and drive platform adoption. • Led the evolution of Songtrust’s content ecosystem, integrating editorial, video, events, webinars, and educational resources into a cohesive creator education and engagement platform. • Managed and mentored a growing marketing and creative team, including coordinators and designers, establishing clearer workflows and content production systems. • Collaborated with Downtown Music Company leadership to align Songtrust’s messaging with broader creator marketing initiatives across the Downtown ecosystem. • Identified and developed strategic partnerships, influencer collaborations, and industry event opportunities to expand Songtrust’s presence within the global music community. • Led the development of organic and paid social content strategies, supporting brand growth and campaign initiatives. • Oversaw the production of educational marketing initiatives, panels, workshops, and industry programming designed to support songwriter communities. Through this work, I helped evolve Songtrust’s marketing approach from a content-driven education platform to a scalable brand and acquisition engine supporting independent creators worldwide.
Downtown Music HoldingsDirector, Brand + Content Marketing (Songtrust)
Jan. 2023 - Jan. 2024Philadelphia, PALed the evolution of Songtrust’s marketing strategy from primarily content-led education to a multi-channel brand and acquisition engine supporting a rapidly growing creator platform. For more information, please see full experience listed under "Songtrust".
SongtrustDirector of Creative Content
Jan. 2022 - Jan. 2023Philadelphia, PALed Songtrust’s global creative content strategy, overseeing the development and execution of multi-channel storytelling that supported brand growth, creator education, and industry engagement. This included planning, production, and distribution of content across editorial, multimedia, digital, and event platforms, ensuring alignment with Songtrust’s brand voice, creator-focused mission, and broader marketing initiatives. Key responsibilities: • Oversaw the strategy and execution of Songtrust’s content ecosystem, managing editorial, video, photography, digital media, educational resources, and interactive content initiatives. • Directed the creative development process from concept through delivery, collaborating with internal stakeholders to ensure content met both audience needs and brand standards. • Commissioned and managed external creative partners and vendors, including photographers, videographers, illustrators, writers, and designers. • Managed content production budgets, licensing, vendor agreements, and contracts, ensuring projects were delivered efficiently and within scope. • Oversaw editorial programming and multimedia storytelling, supporting educational initiatives and brand thought leadership in the music publishing industry. • Led event content and production strategy, managing Songtrust’s global event calendar and developing creative assets for industry conferences, panels, and workshops. • Produced and executed Songtrust-hosted events, overseeing venues, production logistics, budgets, and creative assets. • Conducted post-campaign and post-event evaluations, analyzing performance and gathering insights to inform future content initiatives. • Managed the Creative & Partnerships internship program and coordinated cross-team project management initiatives across marketing and partnerships teams. Through this work, I helped scale Songtrust’s creative output and strengthen its position as a leading educational voice in music publishing.
Downtown Music HoldingsDirector of Creative Content (Songtrust)
Jan. 2022 - Jan. 2023Philadelphia, PALed the expansion of Songtrust’s multimedia storytelling and event programming, strengthening the company’s position as a leading educational voice in the music publishing industry. For more information, please see the full experience listed under "Songtrust".
SongtrustSenior Content Producer
Jan. 2021 - Jan. 2022Philadelphia, PAOversaw production and execution of Songtrust’s global content initiatives, managing the development of multi-channel creative assets that supported brand storytelling, creator education, and industry engagement. Working closely with the Head of Creative and Partnerships, I led content production workflows and coordinated internal teams and external creative partners to deliver high-impact editorial, multimedia, and event-based content. Key responsibilities: • Managed the end-to-end production of marketing and educational content, overseeing projects from creative brief through delivery across editorial, video, digital, and event channels. • Sourced and managed external creative partners including photographers, illustrators, videographers, and designers to support custom content initiatives. • Commissioned and managed editorial content across the blog, website, and other educational resources, ensuring alignment with brand messaging and creator education goals. • Produced multimedia content, including planning and execution of video assets supporting campaigns and educational initiatives. • Planned and executed virtual programming, expanding Songtrust’s digital education and community engagement initiatives. • Managed Songtrust’s global event calendar, coordinating sponsorships, negotiating U.S. partnerships, and collaborating on promotional messaging. • Produced Songtrust-hosted industry events, workshops, and panels designed to support songwriter communities and industry education. • Developed email newsletters and client communications supporting content initiatives, event promotion, and product education. • Created internal communications resources supporting cross-company alignment across Songtrust and Downtown Music Holdings. Through this work, I helped expand Songtrust’s content ecosystem across editorial, video, events, and creator education, strengthening the company’s position as a leading educational voice in music publishing.
Downtown Music HoldingsSenior Content Producer (Songtrust)
Jan. 2021 - Jan. 2022Philadelphia, PAScaled Songtrust’s content and event programming, producing webinars, industry events, and multimedia content that expanded creator engagement and brand visibility. For more information, please see the full experience listed under "Songtrust".
SongtrustMarketing Communications Manager
Jan. 2018 - Jan. 2021New York City Metropolitan AreaJoined Songtrust as an early member of the marketing team, helping build and scale the company’s global content and communications ecosystem to support creator education, brand awareness, and inbound growth. Working across multiple channels, I developed and managed content initiatives designed to educate the music community about publishing rights while strengthening Songtrust’s brand presence across the creator economy. Key responsibilities included: • Managed social media strategy and campaigns, creating content designed to increase awareness of music publishing and drive engagement with creators worldwide. • Produced video and multimedia content, including scripting, editing, and publishing educational and promotional materials. • Oversaw editorial programming for the Songtrust blog, including topic planning, commissioning writers, copyediting, and publishing long-form educational content. • Developed educational resources and industry guides, writing and designing materials that helped demystify music publishing for independent creators. • Produced interactive content and programming including webinars, surveys, and digital learning resources. • Managed segmented email newsletters and campaigns, supporting creator education, product updates, and marketing initiatives. • Planned and executed industry events, workshops, and partnerships, supporting brand awareness and community engagement within the global music ecosystem. • Maintained brand voice and editorial consistency across internal and external communications. • Collaborated with Growth and cross-functional teams to ensure marketing initiatives supported inbound acquisition and creator engagement. Through this work, I helped establish Songtrust’s early content marketing and educational platform, positioning the brand as a trusted authority in music publishing for independent creators.
Downtown Music HoldingsMarketing Communications Manager (Songtrust)
Jan. 2018 - Jan. 2021New York City Metropolitan AreaHelped grow Songtrust’s educational content ecosystem, expanding blog, webinar, and resource programming used to educate thousands of creators about music publishing. For more information, please see the full experience listed below under "Songtrust".
AppfiguresMarketing Manager
Feb. 2017 - Jan. 2018New York, NYLed digital marketing and community engagement initiatives for AppFigures, developing content, social programming, and industry engagement strategies to strengthen the company’s presence within the developer community. Key responsibilities: • Managed AppFigures’ digital and social media marketing strategy, researching industry trends and engagement opportunities to strengthen brand visibility and community interaction. • Created and hosted #AFtalks, a live Twitter discussion series featuring interviews with industry influencers and developers, designed to provide insights and foster community engagement. • Managed the editorial calendar and content production, coordinating blog posts, social media content, and design assets with internal teams. • Supported growth initiatives including content partnerships, influencer outreach, freelancer vetting, and product launches. • Led event marketing efforts, including conference presence, promotional materials, and branded merchandise for industry events. • Co-launched "T-Talks", an internal knowledge-sharing initiative designed to improve cross-team collaboration and professional development.
AppfiguresDemand & Marketing Strategist
Jun. 2016 - Feb. 2017New York, NYSupported leadership in transitioning AppFigures from an outbound-focused sales approach to a more scalable inbound marketing model, helping develop early digital and social media strategies to attract and engage developer audiences. Key responsibilities • Collaborated with the CEO and CMO to research and implement inbound marketing strategies designed to support long-term growth and customer acquisition. • Helped develop the company’s initial digital and social media strategy, expanding AppFigures’ presence across Twitter, Facebook, Instagram, and LinkedIn. • Conducted audience and industry research to identify content and engagement opportunities within the developer ecosystem. • Partnered closely with the sales team to improve lead handoff processes, ensuring a smooth transition between outbound prospecting and inbound marketing leads. • Supported marketing experimentation and growth initiatives designed to increase brand visibility within the mobile app development community.
appFiguresLead Generation
Dec. 2015 - Jun. 2016New York, NYSupported early demand generation efforts for AppFigures, helping build the company’s outbound prospecting and lead qualification processes while identifying new market opportunities for the sales team. Key responsibilities: • Generated and qualified new business opportunities through outbound prospecting, research, and targeted outreach across multiple developer and mobile app industry segments. • Built and maintained detailed lead tracking systems, documenting prospect engagement and identifying emerging verticals and potential customer segments. • Conducted market research to identify new prospecting tools and data sources to support the sales pipeline. • Executed email-based outreach campaigns introducing AppFigures’ analytics and data products to prospective customers. • Developed early relationships with prospects via email and phone, supporting the sales team by qualifying leads and providing context to move opportunities through the pipeline. • Implemented and tested new sales and marketing tools including Sidekick (HubSpot), Email Hunter, Yesware, and LinkedIn prospecting tools to improve lead generation efficiency.
Auster AgencyJunior Account Executive
Oct. 2015 - Nov. 2015Dumbo, Brooklyn, NYSupported client marketing and event initiatives at Auster Agency, assisting with campaign planning, social media strategy, and experiential marketing projects. Key responsibilities: • Analyzed and presented social media performance data, helping the agency identify opportunities to improve audience engagement and campaign effectiveness. • Managed the agency’s social media channels, creating content and promoting events, campaigns, and company initiatives. • Conducted ongoing research on social media marketing trends and emerging platforms to inform agency strategy. • Supported planning and execution of live events and experiential marketing activations, assisting with on-site coordination and logistics. • Assisted senior account executives with client projects, research, and campaign preparation.
Biene Solutions Technology, Inc.Digital Strategist
Aug. 2015 - Dec. 2015New York City Metropolitan AreaDeveloped and executed digital marketing strategies for Biene Solutions Technology, helping businesses strengthen their online presence through social media, web optimization, and data-driven marketing initiatives. Key responsibilities: • Designed and implemented digital and social media strategies to improve brand visibility, engagement, and lead generation across online platforms. • Managed daily social media campaigns, including content curation, creative direction, posting schedules, and audience engagement. • Conducted social listening, market research, and data analysis to identify emerging trends and inform strategic recommendations. • Defined and tracked social media KPIs, identifying content opportunities and amplification tactics including audience targeting, ad formats, and budget allocation. • Collaborated on marketing reporting and performance analysis, identifying insights and optimizations to improve campaign performance. • Contributed to website strategy and updates, incorporating digital best practices to increase traffic and potential lead generation. • Spearheaded a corporate brand redesign initiative, helping modernize BST’s visual identity and digital presence. • Acted as an internal advocate for emerging digital marketing tools and trends, helping teams adopt more strategic and innovative approaches.
FlavorlabAssistant Creative Business Development
Apr. 2015 - May. 2015New York, NYSupported business development and client outreach initiatives for Flavorlab, assisting with lead generation, client communications, and sales coordination within the creative services and music production industry. Key responsibilities: • Maintained and updated the company’s customer and lead database, organizing contact records and identifying potential new business opportunities. • Researched and tracked prospective clients and revenue opportunities, supporting the development of new outreach pipelines. • Assisted with multimedia client outreach and communications, helping maintain relationships with prospective partners. • Coordinated phone and in-person meetings for the executive sales team, ensuring efficient scheduling and follow-up.
The Producer's ToolboxMusic Supervisor Assistant
Aug. 2014 - May. 2015New York, NYSupported music supervision and catalog management efforts by assisting with composer research, metadata management, and digital catalog organization. Key responsibilities: • Conducted research on composers and potential clients to support music supervision briefs and project opportunities. • Managed catalog metadata, registration, and broadcast data logs for the company’s online music library. • Maintained and moderated the company’s social media presence, facilitating communication between composers and clients. • Developed an early social media engagement plan to improve connectivity between the company’s composer network and potential clients.
A Fair Shake for YouthStudent Internship Personal Assistant
Jan. 2014 - May. 2014New York, NYProvided administrative and program support for a nonprofit organization delivering after-school education programs for youth across New York City. Key responsibilities: • Managed administrative documentation including Google Docs records and program attendance tracking. • Conducted research and contributed to the development of lesson plans and educational program materials. • Assisted with coordination and facilitation of youth programs in NYC schools.
Jaci Clair PhotographyFounder
Sep. 2013 - Apr. 2019Greater New York City AreaSelf-Employed, Freelance Photographer Est. 2013
New York University - Athletics - Academic AffairsStudent Administrative Assistant
Feb. 2012 - Aug. 2015New York, NYSupported academic advising and administrative operations for NYU’s student-athlete academic services office, assisting with data reporting, program coordination, and student support initiatives. Key responsibilities: • Redesigned and maintained the office website, improving accessibility and engagement with resources for student-athletes. • Managed reception operations and served as a primary point of contact for students, coaches, and staff. • Developed and implemented training materials for new student employees, improving onboarding and office operations. • Assisted with academic data reporting and analysis, tracking student-athlete academic progress and supporting compliance reporting. • Contributed to the MSCHE accreditation self-study, supporting documentation and research for institutional review. • Supported student programming, orientations, and workshops, helping coordinate resources for incoming student-athletes. • Conducted research and evaluation of digital productivity tools and applications to support student-athlete academic organization. • Generated reports related to degree completion and academic progress, supporting compliance and advising teams.
Tamera Eaton DesignPersonal Assistant
Feb. 2012 - May. 2012New York, NYSupported daily operations for a residential interior design studio, assisting with client communications, project organization, and brand presence. Key responsibilities: • Cataloged and organized the company’s design sample library, supporting project workflow and material tracking. • Acted as a communications liaison between clients and the design team, coordinating project updates and inquiries. • Managed updates to the company’s blog and social media presence, supporting brand visibility and client engagement.
Victoria's SecretSales Associate
Jun. 2011 - Aug. 2011Allen, TexasDelivered customer service and sales support in a high-volume retail environment, assisting customers across multiple departments and contributing to overall store sales goals. Key responsibilities: • Provided customer service and product guidance across multiple product categories. • Consistently supported sales goals and merchandising initiatives within assigned departments. • Developed strong time management and multitasking skills in a fast-paced retail environment.
2011 Charlotte RusseSales Employee
Mar. 2011 - Aug. 2011Allen, Texas
Charlotte Russe Retail StoresSales Employee
Mar. 2011 - Aug. 2011Allen, TexasSupported daily retail operations in a fast-paced store environment, assisting customers and contributing to sales and merchandising activities. Key responsibilities: • Delivered customer service and sales support while maintaining strong product knowledge. • Assisted with inventory organization and stock management. • Demonstrated teamwork and adaptability during high-volume retail periods.
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