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Work Background
SHINHAN BANK / SHINHAN FINANCIAL GROUPSenior Manager
Jan. 2022 - Jul. 2024Digital Marketing & Operations: Led the strategic marketing for 'Super SOL,' an integrated financial platform, achieving 1 million users within 5 days and 3 million within a month. Managed the SOL app's MAU, successfully reaching the 10 million milestone. Problem Solving & Regulatory Navigation: Resolved critical compliance bottlenecks for cross-subsidiary data sharing, enabling the seamless launch of a unified group-wide platform. Customer Engagement: Orchestrated innovative donation-linked marketing campaigns (e.g., Gangwon Wildfire Relief), enhancing brand loyalty and social impact.
신한금융지주차장
Jan. 2016
SHINHAN FINANCIAL GROUP HQProject Manager
Jan. 2016 - Jan. 2020Global Leadership & Expansion: Spearheaded 'Shinhan Future’s Lab' in Vietnam and Indonesia, establishing local fintech support systems and managing a KRW 25 billion investment fund. Strategic Planning: Coordinated group-wide digital transformation (DT) strategies and KPIs across multiple subsidiaries, ensuring alignment with global HQ objectives. Innovation: Launched 'Jeju Jini,' a travel platform, by creatively interpreting banking subsidiary laws to secure non-financial data assets.
신한은행Wealth Manager
Jul. 2012 - Jan. 2016Customer Service Excellence: Served as a Private Banker (PB) for 4 years, providing high-net-worth individuals with tailored financial solutions and achieving superior customer satisfaction scores. Business Model Innovation: Architected Korea's first hybrid bank-brokerage service model (PWM) and successfully lobbied financial regulators to allow information sharing between entities.
Shinhan Bank프로젝트 오너
Feb. 2005 - Jan. 2026말레이시아 쿠알라룸푸르신한은행 및 신한금융지주에서 21년근무했으며
10년 본사경험을 통해 다양한 프로젝트 추진과 성공경험을 보유 특히 디지털뱅킹 및 마케팅에 큰 강점
신한은행금융상담역 (리테일 및 PB)
Jan. 2004 - Jul. 2012Foundation in Banking: Gained 5+ years of front-line experience in corporate and retail banking, mastering customer enquiry handling and systematic foreign exchange/remittance services. Internal Communication: Managed HR strategies and internal communications for over 10,000 employees, demonstrating exceptional interpersonal skills.
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