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Work Background
Nishmat - The Jeanie Schottenstein Center for Advanced Torah Study for WomenMedia and Marketing Coordinator
Apr. 2024Jerusalem
WishTripMarketing Strategist
Jan. 2022 - Jul. 2023Jerusalem- Initiate and oversee strategic projects including major ad campaigns, video series, and an overhaul of landing page design, content, and testing protocol - Write and edit copy for ads, reports, marketing videos, and other content. - Coordinate with Customer Success to produce content for clients. Growth Team Project Jan 2022-June 2022: - Ran hundreds of B2B PPC and search ad campaigns across Facebook/Instagram, Google/YouTube, LinkedIn, Twitter, and Taboola. - Managed three developers who were recruited to assist the marketing team with ad creation and monitoring.
WishTripB2C Business Manager
Feb. 2021 - Dec. 2021Jerusalem, Israel- Responsible for all strategy and marketing for the WishTrip app including paid ad campaigns. - Planned and implemented a complete overhaul of the app onboarding process, which led to a 63% increase in onboarding completion. - Wrote and monitored app and play store listings for ASO.
WishTripDigital Growth Manager
May. 2019 - Feb. 2021Jerusalem Area, Israel- Ran a successful multi-platform campaign to get the WishTrip app to over 1 million downloads. - Organized and optimized marketing projects and properties with Hubspot, Google Analytics, and Firebase. - Managed and created content for all social media channels.
United with IsraelSocial Media Freelancer
Aug. 2018 - Jan. 2019Jerusalem, IsraelWrote captions for and posted all material on Facebook pages: United With Israel, 5.5 million+ likes; World Israel News, 348,000+ likes; and United With Jerusalem, 439,000+ likes. ● Wrote and published daily browser pushes. ● Maintained communication with writers, journalists and other publishers. ● Designed graphics for breaking news stories, cover photos and holiday posts. o Most viral post reached over 776,000 people.
Leket IsraelResource Development Associate
Apr. 2017 - May. 2018Ra'anana, Israel- Wrote, translated, and edited copy for Facebook and Google ads, the CEO’s monthly newsletter, and other content for all departments - Managed or supported PR and fundraising projects including English website redesign, coordinating and guiding overseas volunteers, mass mailings, vehicle sponsorships, and the master fundraising calendar.
EDLAVITCH JEWISH COMMUNITY CENTER OF WASHINGTON DC INCAssistant Preschool Teacher
Aug. 2015 - Aug. 2016Washington D.C. Metro Area• Planned and implemented curriculum for twelve two-year-olds • Took on leadership of the class in spring, when lead teacher switched to part-time • Helped train new substitute and assistant teachers • Maintained open and positive communication with all parents, fellow teachers and administrators • Managed all photo and video documentation of the class
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