Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
DBS BankVice President, Corporate Cash Management (Global Transaction Service)
Mar. 2025
DBS BankVice President (Time Deposit Growth & Digital Engagement)
Feb. 2023 - Feb. 2025Hong Kong SAR1. Lead a team that delivers innovative, refreshing digital campaigns to drive & sustain the overall Deposit balances & growth of Time Deposit (inclu. Online) targeting specifically the Wealth segment (AUM of HK$1million deposits and above). 2. Creation of New Income Stream for the bank through different cross selling & buddle opportunities with different stakeholders (i.e Investment, Bancainsurance,) to continuously expend revenue source. 3. New Product Management is a staple for the team with multiple launches per year to continue exciting the market to acquire new funds. Launches such as FCY Booster, Payroll Onboarding and etc. 4. Reform & Innovate (via Gamification) existing reward loyalty program that is purposeful to drive customers stickiness towards the bank, balance growth & personalized customer engagement. Evidently drive 3x customer transactions per month [eStamps Program] 5. Resolve & re-engage customers that has complaints & negative feedbacks with positive re-enforcements tactics thru the use of engagement tools (i.e Push Notification, Bottom sheets & Insight Tabs) to guide them through the customer journey. 6. Create strategic engagement visions by formulating hypothesis to tested based on data insights of the customer persona & engagement statistics analysis. Tapping on GenAI to help productivity & content creation management. 7. Develop cross functional collaboration with stakeholders especially with Digital & Ecosystems, Tech & Agile Train Teams, Branch, Contact Centre to deliver Digital First Strategy
DBS BankDigital Product Owner & Engagement Lead (Assistant Vice President)
Feb. 2020 - Feb. 2023Hong Kong SAR1. Lead a team that deliver innovative digital campaigns that drives Deposit balances targeting specifically the Wealth segment. 2. Reform & Innovate (via Gamification) existing reward loyalty program that leads towards customer stickiness, balance growth & personalized customer engagement [eStamps Program] 3. Resolve & re-engage customers that has complaints & negative feedbacks with positive re-enforcements tactics thru the use of engagement tools (i.e Push Notification, Bottom sheets & Insight Tabs) to guide them through the customer journey. 4. Create strategic engagement visions by formulating hypothesis to tested based on data insights of the customer persona & engagement statistics analysis 5. Develop cross functional collaboration with stakeholders especially with Digital & Ecosystems, Tech & Agile Train Teams, Branch, Contact Centre to deliver Digital First Strategy.
HSBC Retail Banking and Wealth ManagementDigital Insight Activation Manager
Jan. 2017 - Jan. 2020Hong Kong1. To lead the process where business observations are turned into tangible insight, clustered together to generate new concepts, which are translated into cross functional business action plans. 2. Ensure customer engagement model is being thought through in all of the bank's digital assets i.e public website, mobile app & card application journey. 3. Sharing best practices and solutions across industry and markets to ensure omni-channel approach is optimized. 4. Focus on 5 key markets in Asia Pacific & in the Middle East which are Singapore, Malaysia, Indonesia, Taiwan & UAE.
CIMBDeposits Sales & Acquisition Manager
Sep. 2016 - Dec. 2016Kuala Lumpur, Malaysia1. Focus on driving deposits in the Digital and Alternative Channels to maximize the portfolio profitability.
2. To drive and support the sales segment / branches to acquire new customers and reduce the attrition
3. To work closely with internal business partners and Project Management Office for process improvement, systems enhancement and better customer experience to maximise the products profitability
HSBCSenior Team Manager Digital Sales
Jan. 2016 - Aug. 2016Malaysia1. Leading a team to drive Digital Sales in the areas of Personal Loan & Credit Card. 2. Responsible to drive digital sales in accordance of the Digital Roadmap and to create digital as the main channel of sales.
3. Understand the END to END Process Cycle for both Products (Cards & Personal Loan) to ensure the processing team are approving the sales.
4. Provide feedback, Ideas and technical support to Product Development team in creating new and upcoming campaigns on the HSBC digital platforms. Achievements:
1. Achievements of Quarter 1 Digital Sales are 94% of Personal Loan Digital KPI and 65% of Cards Digital Sales KPI with only 2 months given. 2. Placed 2nd in Overall Team Performance for Personal Loan in the Department for Quarter 1 2016.
HSBCAssistant Manager Digital Sales
Apr. 2015 - Jan. 2016Malaysia1. Responsible to assist in implementing HSBC digital sales strategy ( Credit Cards, Personal Loan & CIP/BT) and participate in Digital initiatives role out by Bank Negara.
2. Create and Develop new opportunities for HSBC to have a strong presence in the digital space by partnering with Marketing and Product Development team.
3. Maintain & Communicate all Digital stakeholders reports and day to day team matters to Head of Department. Achievements:
1. Facilitate, Build & Guide a team of 5 staff in managing Digital Leads and Sales from Sept 2015 to Jan 2016. Digital Sales increase by 100% Month on Month.
2. Represent HSBC in Bank Negara Roadshow to promote on Internet Banking & its functions to the public.
HSBCExecutive Trainee
Apr. 2013 - Mar. 2015MalaysiaRotated around to different departments around the Retail Banking team in HSBC and to help with the teams objective and goals that its aspire to achieve. 1.Credit Card Risk, Development & Strategy (April 2014 - March 2015) -Credit Card Project Lead for US Dept of Justice Visit to HSBC Malaysia. 2.Inbound Contact Centre (October 2013 - March 2014) -Working Committee to Implement Global Interactive Voice Recorder (GIVR) for HSBC Phone Banking and implemented with success. 3.Digital Marketing Team ( April - October 2013) -Project Lead for Implementation of Bank Negara initiative of the Coin Deposit Machine & Tester for HSBC Mobile Banking App that won “Best Mobile Banking App”by Global Finance in 2014.
Groupon MalaysiaBusiness Consultant
Jun. 2011 - Dec. 2012- Manages & consults well known clients like CARS International, ZOUK CLUB KL, Beyond Beauty, Popeyes Louisiana Kitchen, JOJOBA SPA International, The AsiaSpa, Len Fa Medical Supplies and many more in helping come up with promotional proposals and execute the proposals by featuring on Groupon Malaysia’s website.
- Proven track record by hitting the Weekly KPI which is based on bringing in a certain number of contracts in a week.
- Played an important role as the Advisor to all Automotive related deals in Groupon Malaysia.
- Brought in over RM500,000 in Gross Profit for the company within 6 months of working in Groupon Malaysia and in November 2012 was able to rack in RM1,000,000 in Gross Profit as well to be included in the Millionaire Club of Groupon Malaysia.
Intch is a Professional Networking App for the Future of WorkSee more people like Brian on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
16
Head of Strategy and Business Development @ Globalecom
36
Partner @ IFP Partners Limited
20
CEO & Co-Founder @ MADS Events Inc
98360 people
16
Head of Strategy and Business Development @ Globalecom
19
Business Development Manager @ Ingenius limited
18
Growth Specialist @ Digital Accel