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Work Background
PT HM Sampoerna Tbk.Brand Activation Executive
Aug. 2023
Warner Music IndonesiaDomestic Marketing Manager
Jan. 2023 - Jul. 2023Jakarta, Indonesia
Warner Music IndonesiaDigital Marketing Specialist
Jun. 2019 - Jan. 2023Greater Jakarta Area, IndonesiaAs the Digital Marketing Specialist for Warner Music Indonesia, I’m responsible for: a. Assist in the formulation of strategies to build a lasting digital connection with end user - from digital marketing & promotions plans across all digital touchpoints, to media/advertising budget plan, to content creation plan b. Plan and monitor the ongoing Company presence on Social Media, for Domestic Artist activities especially c. Do online adverts through Google Adwords, Facebook, etc. to maximize the marketing campaign strategy. d. Prepare online newsletters and promotional emails and organize their distribution through various channels. e. Provide creative ideas for content marketing and update website f. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) g. Acquire insight in online marketing trends and keep strategies up-to-date h. Maintain partnerships with media agencies and vendors i. Maintain relationship with artist to work together in marketing and promotional activities j. Maintain relationship and partnerships with social media influencers (Instagram, TikTok, YouTube) for Domestic Artists marketing campaign purposes k. Maintain relationship with platform partners (social media, publisher, etc.) for Domestic Artist’s marketing campaign purposes
PT FAR UTAMA IndonesiaDigital Marketing & Brand Executive
Jan. 2018 - Dec. 2018Greater Jakarta Area, IndonesiaAs a Digital Marketing Executive at PT FAR Utama, I handle all the digital marketing needs for the brands under PT FAR Utama: The Children’s Place, Chicco, and ZIPPY Kidstore. For these three brands, my responsibilities are: a) Plan and execute all digital marketing for the brands, including social media, SEO & SEM, marketing database, email, and display advertising campaigns b) Assist in the formulation of strategies to build a lasting digital connection with customers c) Design, build, and maintain all brands' social media presence d) Launch optimized online adverts through social media e) Measure & report performance of all digital marketing campaigns, and assess against KPIs such as brand awareness and conversion f) Plan and monitor the ongoing company presence on social media g) Identify trend & insights, and optimize spend and performance based on the insights h) Brainstorm new and creative growth strategies i) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels & customer touchpoints j) Collaborate & maintain partnerships with agencies and vendors k) Prepare online newsletters and promotional emails, and organize their distribution through available channels l) Collaborate with designers to improve ccampaigns m) Measure performance of digital marketing efforts using a variety of analytics tool n)Acquire insight in online marketing trends and keep strategies up to date
Lion & LionSocial Media Strategist
Jun. 2015 - Jan. 2018Greater Jakarta Area, IndonesiaAs a Social Media Strategist, my responsibilites are related with social media strategies and executions, such as; a) Social media strategy planning Creates social media content strategy and ideas for campaigns, brand activation and always-on content b) Social media analysis Analyzes & assess various social media accounts for strategizing c) Community management Manages engagement, give responses, and build interactions with audience d) Social media content planning Creates editorial plan for ongoing campaign & always-on content e) Social media content writing Develops and executes the editorial plan into content calendar for ongoing campaign & always-on content
BeautynesiaFreelance Professional Curator
May. 2015 - Nov. 2015Greater Jakarta Area, IndonesiaI wrote articles related with Japanese pop culture and daily life tips for the website, with Bahasa as its main language.
KoreanUpdatesContent Writer
Jan. 2012 - Dec. 2015I write news articles for their website and monthly articles for the magazine; I write around 3-4 articles for each magazine issue. The articles that I'm responsible of are the Tourism article, Airport Fashion article, and Fanartist Corner article (where I interviewed varied fanartists monthly).
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