Independence Capital Financial Partners, LLCOperations Coordinator & Marketing Manager
May. 2023Serving at ICFP as the Marketing Manager & Operations Coordinator to provide a critical role in optimizing and executing digital marketing initiatives, managing marketing technology platforms, while ensuring seamless marketing operations. Working closely with clients and the firm’s internal team to exceed customer service expectations while maintaining synergy to ultimately to drive efficient marketing execution. Conducting marketing automation across Social Media platforms and CRM systems, and managing digital marketing operations. Marketing Technology & CRM Management • Manage and optimize CRM systems, marketing automation tools, and integrations to support lead generation and sales alignment. • Oversee website updates, SEO strategy, lead capture forms, and A/B testing to improve engagement and conversion rates. • Track and analyze key performance metrics using dashboards, Google Analytics, and digital tracking tools. Email Marketing & Campaign Execution • Develop and execute email marketing campaigns, including automation sequences and promotional outreach. • Creative mind behind content and design to inspire compelling email templates and messaging. Project & Process Management • Establish and streamline marketing workflows, campaign execution processes, and reporting structures for efficiency. • Coordinate marketing initiatives across team, ensuring timelines and deliverables are met. • Manage vendor relationships, marketing budgets, and procurement processes to support operational needs.
• Strong experience with CRM platforms. • Proficiency in marketing automation tools, email marketing platforms, and website CMS. • Knowledge of Google Analytics, SEO best practices, and performance tracking tools. • Strong project management and process improvement skills. • Ability to analyze data and provide actionable insights to optimize marketing performance.