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Work Background
Canadian Mental Health AssociationSenior Content Manager
May. 2024Toronto, Ontario, Canada
City Of GuelphManager, Strategic Communications
Nov. 2021 - Jan. 2024Guelph, Ontario, CanadaAs the Manager, Strategic Communications I helped ensure the City of Guelph's Strategic Communications and Community Engagement department was an effective, proactive partner to the businesses of the organization. I oversaw a team of communications practitioners who, along with myself, serviced the entire organization with strategic, integrated communications programs including planning, evaluation and measurement, issues management support, media relations, digital communications, and advertising. I also provide experience-based, judgement-driven advice, support and coaching to senior leaders on corporate priorities and issues to help the organization achieve its goals and deliver the priorities of the City's strategic plan, Guelph's Community Plan, and the City's five-year communications plan.
City Of GuelphManager, Corporate Communications
Aug. 2017 - Nov. 2021Guelph, Ontario, CanadaProvide management oversight of a full range of communications services for departments in the City's Infrastructure, Development and Enterprise Service area. Provide leadership, guidance and direction to a team of communications practitioners and a graphic designer. Serve as the issues management specialist to the corporation and provide strategic communications advice and issues management support to leadership and frontline staff. Develop integrated strategic communications programs at the corporate level to support initiatives with a significant impact on the organization. Conduct research and analysis of issues; anticipate, plan for and respond to issues at both the corporate and departmental level; make expert recommendations regarding issues response; prepare briefing notes and develop issues management plans. Hire, train, supervise and evaluate staff.
City Of GuelphCommunications Officer
Jun. 2013 - Aug. 2017Guelph, OntarioDevelop and implement integrated communications programs to support Water Services, Wastewater Services and Engineering and Infrastructure Services in achieving the customer communication, engagement and issues management objectives of the City's strategic plan. Facilitate public education and external communications. Participate in media relations activities, including development of plans for new and traditional media, preparing news releases, social media notices, handling media inquiries, and facilitating media interviews. Analyze effectiveness of communications strategies, report on results, and provide recommendations for optimization in stakeholder communication. Leverage the City's social media properties to respond to inquiries about Water, Wastewater and Engineering Services as well as provide information to the public.
Nature Conservancy of CanadaCommunications Manager, Ontario Region
Jan. 2013 - Jun. 2013Guelph, Ontario, CanadaThe communications manager assumes a lead role in the strategic planning and implementation of communications activities to further the mission of the Nature Conservancy of Canada, and to maximize measurable public relations targets for its programs and projects in Ontario Region. The communications manager supports the Regional Vice President and management team, and works with National communications staff to ensure consistent external messaging and to increase public understanding of our activities. As a member of the Ontario Region management team, the communications manager advises and mentors other staff in public relations, and ensures that regional communications activities conform to national and regional standards and policies. These responsibilities are to be carried out within approved communications and project-related expense budgets, the former of which is developed and managed by the communications manager.
Nature Conservancy of CanadaNational Media Relations Manager
Oct. 2011 - Jan. 2013The Media Relations Manager is responsible for writing, editing and production of external communications tools for the Nature Conservancy of Canada's National office. Primary activities will focus on building and maintaining key media relationships, monitoring NCC's media exposure and seeking proactive ways to advance and enhance the organization's profile. The position reports directly to the Chief Communications Officer, and works cooperatively with National and Regional staff across all functions, as well as external partners, contractors and suppliers. Key Responsibilities: Manage national media relations efforts to enhance NCC’s recognition and credibility; Proactively seek opportunities for earned media coverage; Write, edit, update and distribute media materials, including, but not limited to, news releases, advisories, information and background packages, newsletters, op-eds and letters to the editor, promotional pieces and web content; Media relations support for regional offices; Serve as federal government liaison for the Natural Areas Conservation Program, coordinating joint announcements (events and news releases); Serve as media spokesperson for NCC, from time to time; Research and write speeches and public presentations for NCC National staff; Coordinate media events and interviews; Ensure prompt and consistent response to general and media inquiries; Cultivate and maintain close media contacts especially within national media outlets, and specifically within science and environment beats; Manage media monitoring functions, including seasonal and annual analysis of brand exposure; Issues management: ongoing monitoring of relevant issues, briefing senior staff to ensure effective responses of emerging issues; Manage and maintain contact database; Contribute to social media strategy and efforts.
Nature Conservancy of CanadaCommunications Coordinator, Ontario Region
May. 2005 - Oct. 2011The Communications Coordinator assumes a lead role in the delivery of communications activities to further the mission of The Nature Conservancy of Canada, and to maximize measurable public relations targets for its programs and projects in Ontario Region. The Communications Coordinator supports the Regional Vice President and management team, and works with National communications staff to ensure consistent external messaging and increase public understanding of our activities. As a member of the Ontario Region management team, the Communications Coordinator provides advice and mentors other staff in public relations, and ensures that regional communications activities conform to national and regional standards and policies. These responsibilities are to be carried out within assigned Communications and project-related expense budgets.
University of GuelphResearch Assistant
Jan. 2005 - Jan. 2008Research, find and fact check content for university-level science textbooks.
NBC OlympicsProduction Services Assistant
Jan. 2000 - Jan. 2000Venue set up, logistics and management as related to broadcast production.
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