Paria Naderinasab

Senior Data Analyst

Google AnalyticsMarketing Analytics ManagerPythonSQLTableauCRM PlatformsCustomer Data ManagementPowerBIConsumer segmentationFinancial AnalystCRM managerBI AnalystData AnalystData EngineerFinanceITMarketing

I'm a Senior Data Analyst with 4+ years of experience turning complex data into decisions that stick. I've worked across digital acquisition, CRM, and product analytics, mostly in agency settings serving major clients including Barclays and Ralph Lauren. On the technical side, I work across SQL, Python, dbt, Snowflake, BigQuery, Tableau, and Looker. Open to senior analyst and analytics lead roles in product-led or fintech environments.

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Work Background

Senior Data Analyst

RAPPSenior Data Analyst

Mar. 2024 - Dec. 2025United Kingdom, LondonClient: Barclays - Led end-to-end campaign performance analysis for Barclays' digital marketing function - Built and maintained live reporting dashboards in Tableau and SQL for senior stakeholders - Designed and ran A/B test frameworks across multiple audience segments and digital channels - Conducted deep-dive KPI audits to uncover inefficiencies and drive media optimisation - Managed and scoped analytical projects, translating briefs into actionable deliverables - Collaborated across data, media, strategy, and creative teams to align on commercial objectives - Supported new business pitches through research and insight generation

Data Analyst

RAPPData Analyst

Apr. 2023 - Mar. 2024United Kingdom, LondonClient: Ralph Lauren - Designed and executed targeted CRM campaigns across distinct customer segments - Partnered with senior clients to develop promotional strategies that balanced revenue growth and brand perception - Conducted spatial demographic modelling to identify retail expansion opportunities across the US - Used customer behaviour analysis to inform store ecosystem strategy

Junior Data Analyst

RAPPJunior Data Analyst

Dec. 2021 - Mar. 2023United Kingdom, LondonClient: Ralph Lauren - Built a Python-based statistical testing framework to standardise and streamline the team's analytical process - Advocated for hypothesis testing in CRM campaigns, identifying margin risks and influencing strategic direction - Created automated Tableau dashboards powered by SQL for real-time campaign KPI tracking - Supported data-driven decision making across campaign planning and performance evaluation

Research Assistant

UCLResearch Assistant

Jun. 2019 - Mar. 2020London, England, United KingdomProgramed Reinforcement Learning algorithms on Python to model spatial navigation behaviour in humans.

Mathematics Tutor

Hikmah Youth Project and UCLMathematics Tutor

Oct. 2017 - Mar. 2020London, England, United Kingdom

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Looking for a Job

Seeking Remote Data Analyst Role

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