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Work Background
Alef EducationHead of Marketing
Feb. 2025Dubai, United Arab Emirates
Alef EducationSenior Communications Manager
Sep. 2024 - Feb. 2025Dubai, United Arab EmiratesSenior Communications Manager | Strategic Storyteller | Brand Advocate Reporting directly to the CEO Noor leads and oversees all facets of corporate and marketing communications, ensuring brand consistency, stakeholder engagement, and market impact. - Manage a team of 15 staff to support the content creation, community engagement and communications of 6 platforms with a combined follower count of more than 150,000 users. Key Areas of Expertise: - Corporate Communications: Crafting and executing strategic messaging to enhance brand reputation and stakeholder trust.
- Marketing Communications: Aligning brand narratives with business objectives to drive awareness and engagement.
- Product Communications: Positioning products effectively through compelling storytelling and targeted messaging.
- Thought Leadership: Elevating executive and brand visibility through insightful content and industry influence.
- Social Media: Developing and managing digital strategies to foster engagement and brand advocacy.
- Crisis Communications: Mitigating risks and managing reputational challenges with proactive strategies and clear messaging.
Department of Education And Knowledge - ADEKCommunications Project Manager - Stakeholder Management
Feb. 2022 - Feb. 2025Dubai, United Arab EmiratesNoor led a team of 8 staff and managed the marketing budget for Charter Schools and private Schools. In this role, engaging schools and stakeholder management to reach principals and schools in the UAE was critical. This role included directing, planning and running events for the Charter Schools in Abu Dhabi, open days for all private schools (managing over 200+ schools events) and the Charter Schools annual meet up. - Managed the Charter Schools Meetup, creating a platform for principal collaboration and exchange of best practices in Abu Dhabi and Al Ain.
- Directed the planning and execution of Open Day events, collaborating with ADEK’s Communications division to showcase school achievements and foster collaboration.
- Led a high-performing team to manage communication traffic, prioritizing critical projects and aligning internal divisions with stakeholder needs. Directed the announcement and release of all major events in Abu Dhabi to schools such as: Opening of Seaworld in Abu Dhabi.
Zayed Run.
Mubadala Abu Dhabi Open.
Welcome to, astronaut Sultan Al Neyadi back to Earth from the space station.
NAFIS principal event.
CERT The Centre of Excellence for Applied Research & TrainingMarketing Manager
Jan. 2021 - Feb. 2022Abu Dhabi, United Arab EmiratesNoor Directed the marketing and digital strategy for CERT, producing high-impact campaigns with an average ROI of 30:1 for the IELTS Testing Center. Noor also developed and implemented annual business and go-to-market strategies, positioning CERT as a market leader in education. - Led event marketing for high-profile trade shows, ensuring seamless execution and strong visibility with VIP attendees.
- Oversaw a multi-million-dirham marketing budget and secured 1 Million dirhams in additional revenue via a lead generation framework. Achieved consistent annual growth of 200% significantly increasing engagement from schools.
- Organised and supported events including the Government AI Summit, IDEX, ISNR, and AI Everything. Led event marketing for high-profile trade shows, ensuring seamless execution and strong visibility with VIP attendees.
CERT The Centre of Excellence for Applied Research & TrainingDigital Marketing Manager
Feb. 2019 - Jan. 2021United Arab Emirates
Igloo - Digital MarketingDigital Marketing & Brand Account Manager
Dec. 2017 - Jan. 2019Jumeirah Lakes Towers, Dubai, United Arab EmiratesNoor directed 12 accounts with a team of 8 staff to increase productivity by 238% within the social media team. - Managed and executed social media strategies for 18 high-profile clients, including Emirates Islamic Bank, Chicco, and Motherearth, driving brand engagement and customer acquisition.
- Led a multidisciplinary team of designers, content creators, and developers to deliver on-brand, impactful campaigns.
- Strengthened client relationships through strategic account management, driving repeat business and upselling opportunities.
- Directed cross-portfolio campaigns, integrating in-store activity with online strategies to boost sales and brand loyalty. Clients included: Motherearth
Corpofino
Emirates Islamic Bank
Chocodate
Chicco
Teka
Tajemeel
Russo's Pizzeria
DMN AdvertisingDigital Marketing Manager
Jul. 2016 - Dec. 2017DubaiAccount Management
Content Creation Management
Client Relationship Management
Pinscher Black ConsultingBusiness Development Manager
Nov. 2013 - Sep. 2015United Arab EmiratesRelationship Management
Strategic Management
Art Direction
Damas Jewellery LLCBrand Manager
Aug. 2010 - Sep. 2013DubaiRelationship Management.
Liason with Multiple Luxury Brands Market Planning
Sales Management
World Gold CouncilMarketing & Trade Executive
May. 2009 - Jul. 2010Art Direction of International Campaigns
Marketing Communication
Project Management
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