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Work Background
Log10MediaManaging Partner
Jul. 2025
EduTech GlobalHead, Branding, Marketing & Communications
Jan. 2023 - May. 2025Dubai, United Arab EmiratesLeading marketing communications efforts in EduTech Global and its subsidiaries - EduTech Business, Vigilearn, Bursery and Studio App.
Casia Growth LabLead Consultant, Marketing Strategy
Jul. 2022 - Sep. 2025Dubai, United Arab EmiratesDeveloping, implementing and managing Integrated Marketing Communications strategies and plans; Supporting sales and lead generation efforts; Co-ordinating omni-channel marketing projects. Key Accomplishments - EduTech Global Developed, managed, and executed lead generation and sales growth campaigns for the EduTech Global Group (EduTech Advisory, Bursery, Vigil Learn.) Achieved 90% increase in budget maximization, 80% increase in the quality of leads. Responsible for developing quarterly marketing playbooks for clients’ brands in line with set KPIs. Developed and managed data driven campaigns based on target demographics, data analytics, and performance evaluation with a combined marketing spend of 200k USD across selected touchpoints (advertising, PR, events). Co-ordinated marketing activities across EduTech Advisory, Bursery and Vigil Learn business; collaborating with product teams, middle and senior management staff to ensure achievement of set KPIs.
All Seasons ZenithManager
Feb. 2020 - Jun. 2022Team Lead/Campaign Manager TikTok, Chivita Juices, Hollandia drinks , Power Horse, Alat by Wema, Grand Oak, Nasco, Sonia Foods ▪ Ensure the end-to-end management of client accounts and build relationships. ▪ Oversee the development of media strategies consistent with the client’s brief and marketing objectives. ▪ Provide strategic direction for media planning and buying across all media channels i.e. digital & traditional. ▪ Ensure development of analytic responses to client strategic issues covering media mix modeling, cross channel attribution, and strategic budgeting decisions ▪ Oversee project management activities on assigned client projects ▪ Ensure the efficient allocation of human and other resources to execute multiple projects effectively
All Seasons ZenithDeputy Manager
Aug. 2017 - Jan. 202021 Oduduwa Street, G.R.A IkejaCampaign Manager – CHI Juices and Snacks, Power Horse, Page Financials, Alat by Wema ▪ Help build and maintain client relationships by ensuring regular interaction to understand their goals and objectives. ▪ Assume ownership of client’s projects with end-to-end campaign management by providing planning oversight to cross-functional project teams. ▪ Supervise all work in terms of quality, accuracy, insightfulness and innovation in meeting the stated objectives.
All Seasons ZenithSenior Media Executive - Media Strategy and Planning
Jan. 2016 - Jul. 201721 Oduduwa Street, G.R.A. Ikeja, Lagos(Core: Strategic Media Planning; Support; Media Buying & Implementation) ▪ Strategist and Planner – CHI Juices and Snacks ▪ Draw out insights from data compiled and translate the insights into winning ideas. ▪ Support Strategist and Planner on - TECNO, Colgate-Palmolive. ▪ Responsible for the Pre and Post Analysis of media campaigns implemented. ▪ Liaise with Media suppliers, leveraging on built relationships to get added value for clients.
All Seasons ZenithMedia Executive
Jan. 2015 - Dec. 201550 Adekunle Fajuyi Way, G.R.A. Ikeja, Lagos
All Seasons ZenithManagement Trainee
Jan. 2014 - Dec. 201450 Adekunle Fajuyi way, GRA, Ikeja, Lagos
Piston and Fusion LimitedClient Service Executive/ Junior Facilitator/ Operations Executive
Aug. 2013 - Dec. 2013Omole Phase 1, IkejaWas responsible for acquiring clients for the training sessions. Carried out training sessions where I taught the Project Management concepts to participants adding up to over 100 hours of training time. Developed training session plans and notes to be used in my training sessions. Was in charge of the production of training materials and handling of logistics for each training batch. Handled the management of the facility as regards waste management, electricity bills, generator maintenance. Ensured that general office and training supplies where available as at the time needed. Consequently, acting as a liaison between the firm, suppliers and equipment service personnel.
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