EnviselFounder - EnviselView (AI for Shopify)
Jan. 2023Manchester Area, United KingdomI lead product and technical development for EnviselView - an AI-supported analytics platform for Shopify merchants. My role covers backend engineering, data modelling, UX, multi-tenant development and designing the systems that sync real-time sales, customer and marketing data. I also oversee user onboarding, outreach, market positioning and the long-term roadmap, alongside my Commercial Director, Jade. Key Responsibilities:
• Build and maintain backend architecture (Laravel, Next.js, AWS, Supabase, Postgres)
• Create multi-tenant dashboards with real-time data sync
• Design data models for sales, customers, products and ads
• Integrate Google, Meta and TikTok ad APIs
• Implement KPI benchmarking and automated marketing insights
• Build lead-acquisition systems using automation and large datasets
• Manage user onboarding, support and feedback-driven improvements