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Work Background
Crestview StrategyConsultant
Sep. 2025Sydney, New South Wales, Australia
NSW GovernmentDirector of Media and Communications
Jun. 2024 - May. 2025
NSW GovernmentSenior Media Advisor
May. 2023 - Jun. 2024
NSW Department of EducationCommunications Officer
Feb. 2022 - Apr. 2023Currently on a leave of absence, as of October 2022 to contest the seat of Sydney at the 2023 NSW state elections.
Raise Our Voice AustraliaChief Operating Officer
Jan. 2022 - Jun. 2023Sydney, New South Wales, Australia
LendleaseProperty Marketing Manager
Oct. 2021 - Dec. 2021Sydney, AustraliaDeliver the marketing needs of the NSW / ACT Retirement Living business across 21 villages. Develop local area project plans leveraging national and regional frameworks. Manage messaging and content across product, place, price, promotions and activations and manage deployment of this via our internal Marketing Shared Services (MSS) and external partners. Manage on-site activations and customer experience – spanning activations, signage, sales centre and marketing collateral. Analyse customer and market data and feed insight into the broader team. When required, in collaboration with the research team, coordinate project specific research. Manage operational project brand positioning, product range and messaging. Multi-task across several projects/assets and maintain excellent stakeholder management.
LendleaseMarketing Account Manager
Jan. 2020 - Oct. 2021Sydney, AustraliaAccount manages the delivery of major briefs for Property & Group sectors encompassing all channels from start to end (digital, OOH, print, radio, etc.) Holistically work with Property business units providing leadership and advice to maximise campaign and creative performance. Flights briefs to appropriate agencies (photographers, videographers, creative studios, render agencies, media buyers, public relation firms, etc.) and manages the project delivery between all internal and external stakeholders. To provide project planning and management for the duration of campaigns. Including, project timelines, budget forecasting, dispatching creative as per media plan, organising PCG’s, WIP’s with various stakeholders, and supplying post-campaign reporting and insights from the appropriate teams. Possess a firm understanding of the Lendlease brand and manages brand integrity for all projects. Provides strong creative insight to briefs and channel selection and management. Creates and maintains strong relationships with suppliers and stakeholders to maximise effectiveness and efficiency.
Walker CorporationMarketing Communications Coordinator
Mar. 2016 - Dec. 2019Sydney, AustraliaAssist with digital strategy, including website design, SEO/SEM campaigns,social media, electronic mail-outs, and programmatic assets. Manage and assist with brand development, define brand territories, customer segments, unique selling propositions, positioning, tone of voice, and messaging matrix. Manage internal communications, internal portal, circulating daily media coverage, collating, and issuing bi-weekly media coverage reports. Manage various multi-channel marketing campaigns across industrial, residential,retail, commercial, and resort living sectors. Including project launches, stage releases, construction milestones, and special offers. Social media management, including writing, creating, curating, and moderatingcontent. Project managing website design and development, including content updates. Speech writing, proofing, and editing. Copywriting for internal and external communications for industrial, residential,retail, commercial, resort projects, and corporate initiatives across various mediums. Including, press releases, holding statements, blog content, newsletters, press ads, various marketing collateral, and electronic mail-outs. Event Management for construction milestones, company briefings, media launches, and various industry, community, corporate and project-specific events. Responsible for venue selection, room configuration, vendors, issuing and managing invites, and bump in and out duties.
Walker CorporationOffice Assistant
Jul. 2013 - Feb. 2016Sydney, AustraliaWorked alongside the office manager and managed the office junior in this multifaceted role to ensure the office runs smoothly and efficiently. Assisting all staff members, nationally and internationally with various administrative tasks and providing relief for the receptionist, daily. Travel Coordinator - organising and booking interstate and international flights, transfers and accommodation for all staff. Money handling, in the form of credit cards, cash and cheques, including reconciliation of petty cash and coding credit card statements. Liaising with Walker's outsourced merchandising provider to coordinate production & delivery of branded merchandise and PPE equipment.
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