Gorenje spol. s r.o. - HISENSE, Gorenje, MoraBrand Manager ASKO & Gorenje Kitchen
Aug. 2025 - Nov. 2025Prague, Czech Republic➜ Creation and implementation of brand strategy and plans ➜ Planning and implementation of marketing campaigns (online, offline) ➜ Media planning ➜ Event management ➜ Collaboration with influencers ➜ Creation of ATL strategy ➜ Implementation and evaluation of BTL activities ➜ Preparation and coordination of regular monthly promotional events ➜ PR activities, communication with media houses ➜ Working with marketing research ➜ Collaboration with sales teams, partners, and advertising agencies ➜ Market, trend, and competition analysis ➜ Budget management, administration, and campaign performance evaluation ➜ Working in SAP, invoicing, contracts