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Work Background
Cleaner Inc.The Cleaner
Jan. 2026IsraelI help companies relate, engage, and sell to their ideal customers by understanding the situation their buyers are in in that moment, why they're looking for a solution now, and writing to those pains. I empathize with the reader, dive deep into their psychology, and use that insight to write copy and content that engages, sells, and retains.
careervpProduct Marketing Consultant
Dec. 2025 - Jan. 2026Tel Aviv District, IsraelTwo months working directly with the founder of CareerVP, an AI-powered career and resume platform, ahead of launch. The work was a mix of product and marketing, often at the same time.
I contributed to the development of an AI chatbot that let users research job roles and companies they were applying to. I worked on how the platform presented output to users, making interview prep and question flows clearer and easier to follow. I also identified hallucination issues in the platform and suggested prompting approaches to reduce them.
I defined the ICP, built the messaging pillars, and developed the pricing strategy for launch.
Solution StartupsProduct Marketing Consultant
Jun. 2025 - Sep. 2025Tel Aviv District, IsraelFor four months I worked directly with the founder of Solution Startups, a networking platform for the startup ecosystem. My job was to get Version 3 ready for launch, across both product and marketing.
I concepted and executed features that shipped in V3: scripted and filmed onboarding videos, designed a legends and tooltips system, wrote platform tutorials we called Solution University, a bookmarking feature for connections, and a full navigation redesign to make the platform easier to use.
I defined the ICP, built the messaging and positioning, wrote the website and UX copy, contributed to the pricing model, and helped shape enablement materials.
Stealth AI StartupMarketing Advisor
May. 2025Tel Aviv District, IsraelHelping some tech people think like their ideal customers and not like tech people.
Imperial Rank SEOHead of Content, SEO, & AI
Jan. 2025Leading cross-functional SEO, content, and design teams to make sure our clients get the best we have to offer. I introduced AI-powered tools into our SEO and content workflows, building SOPs, running team trainings, and setting up internal knowledge hubs so new hires could get up to speed faster without needing constant oversight. I also developed and led workshops on buyer psychology and AI-assisted writing, which helped double our content output while cutting editing time in half. On the strategy side, I work on site and page concepts, run CRO and UX audits, and set up GA4, GSC, and Tag Manager.
Imperial Rank SEOHead of SEO, Content, & AI
Jan. 2025 - Feb. 2026Leading teams across content, SEO, AI, and design. I introduced AI-powered tools into our content and SEO workflows, building SOPs, running team trainings, and setting up internal knowledge hubs so new hires could get up to speed faster without needing constant oversight. I also developed and led workshops on buyer psychology and AI-assisted writing, which helped double our content output while cutting editing time in half. On the strategy side, I work on site and page concepts, run CRO and UX audits, and set up GA4, GSC, and Tag Manager.
Imperial Rank SEOHead of SEO, AI, Content, and Design
Jan. 2025Leading cross-functional SEO, content, and design teams to make sure our clients get the best we have to offer. I introduced AI-powered tools into our SEO and content workflows, building SOPs, running team trainings, and setting up internal knowledge hubs so new hires could get up to speed faster without needing constant oversight. I also developed and led workshops on buyer psychology and AI-assisted writing, which helped double our content output while cutting editing time in half. On the strategy side, I work on site and page concepts, run CRO and UX audits, and set up GA4, GSC, and Tag Manager.
Prospectory AIMarketing Manager
Jan. 2023 - Mar. 2025Led marketing for a new AI product from launch, building everything from the ground up: go-to-market, content, in-app copy, events, and strategic partnerships. I defined our ICP, messaging, and channels to make sure the right people got what we were building and why it mattered. Built and ran a content strategy that tied product value to real user problems, using frameworks like JTBD, StoryBrand, and TIMER. This included web copy, UX writing, email, blog content, social, sales enablement, and in-person events. I also designed an AI-powered content engine using custom GPTs and workflows, helping us publish consistently without overloading the team. When it came time for AWS re:Invent, I led our presence end-to-end and brought in 200+ qualified leads. Along the way, I mentored the content and SEO team, not just on tactics, but on how to connect content to what actually matters to users.
Angora MediaContent, Onpage SEO, and CRO Manager
Jan. 2023 - Jan. 2024Tel Aviv-Yafo, Tel Aviv District, IsraelI was head of Content, Onpage SEO, and CRO at Angora Media, and I owned our clients’ content, SEO, and conversion strategies. Clients include B2B companies such as Kornit Digital Direct to Fabric/Garment On-demand printers, Aporia AI Observability and Guardrails Platform, Coretigo IIoT, SysAid IT Helpdesk, TripleTen Online Bootcamp, Zerto Disaster recovery and data protection. What a fun team to work with, going into the office was something I always looked forward to because it was a group of talented individuals and everyone had a different take, and we all learned from each other. I was able to work on marketing strategies for companies across the industry spectrum, and it gave me new perspectives and experience to put in my toolbelt.
Prospectory AIProduct Marketing and Digital Marketing Manager
Jan. 2023 - Mar. 2025Led GTM and digital marketing for a new AI product from launch, building everything from the ground up: go-to-market, content, in-app copy, events, and strategic partnerships. I defined our ICP, messaging, and channels to make sure our ICP felt understood and engaged. Built and ran a content strategy that tied product value to real user problems, using frameworks like JTBD, StoryBrand, and TIMER. This included web copy, UX writing, email, blog content, social, sales enablement, and in-person events. I also designed an AI-powered content engine using custom GPTs and workflows, helping us publish consistently without overloading the team. When it came time for AWS re:Invent, I led our presence end-to-end and brought in 200+ qualified leads. Along the way, I mentored the content and SEO team, not just on tactics, but on how to connect content to what our visitors and customers experience, increasing engagement and retention.
Prospectory AIHead of Marketing
Jan. 2023 - Mar. 2025Led marketing for a new AI product from launch, building everything from the ground up: go-to-market, content, in-app copy, events, and strategic partnerships. I defined our ICP, messaging, and channels to make sure the right people got what we were building and why it mattered. Built and ran a content strategy that tied product value to real user problems, using frameworks like JTBD, StoryBrand, and TIMER. This included web copy, UX writing, email, blog content, social, sales enablement, and in-person events. I also designed an AI-powered content engine using custom GPTs and workflows, helping us publish consistently without overloading the team. When it came time for AWS re:Invent, I led our presence end-to-end and brought in 200+ qualified leads. Along the way, I mentored the content and SEO team, not just on tactics, but on how to connect content to what actually matters to users.
Angora MediaHead of Content, Onpage SEO and CRO
Jan. 2023 - Dec. 2024Tel Aviv-Yafo, Tel Aviv District, IsraelI was head of Content, Onpage SEO, and CRO at Angora Media, and I owned our clients’ content, SEO, and conversion strategies. Clients include B2B companies such as Kornit Digital Direct to Fabric/Garment On-demand printers, Aporia AI Observability and Guardrails Platform, Coretigo IIoT, SysAid IT Helpdesk, TripleTen Online Bootcamp, Zerto Disaster recovery and data protection. What a fun team to work with, going into the office was something I always looked forward to because it was a group of talented individuals and everyone had a different take, and we all learned from each other. I was able to work on marketing strategies for companies across the industry spectrum, and it gave me new perspectives and experience to put in my toolbelt.
More Hot LeadsCo-Founder
Jan. 2015 - Jan. 2022I co-founded and led a performance-driven marketing agency that worked with SMBs in industries like SaaS, healthcare, legal, e-commerce, and home services. I handled content strategy, on-page SEO, paid campaigns, CRO, and email, first as a hands-on operator, and later as team lead. I worked directly with business owners to define their goals, build their strategy, and grow their traffic, leads, and revenue. Most of our clients saw 10–15x growth in traffic and a consistent 3x ROI or better. Behind the scenes, I built out scalable systems to make the business run smoothly. I automated onboarding, hiring, and fulfillment using tools like Zapier and Make, documented everything with SOPs and videos, and cut labor costs by 75%. These systems let us move fast, keep quality high, and bring new hires up to speed in weeks, not months.
XplentyMarketing Manager
Jan. 2012 - Jan. 2014Tel AvivXplenty, now Integrate.io, is B2B Big Data SaaS No-Code Data Pipeline Platform , an ETL & Reverse ETL, ELT & CDC, API Generation, and Observability platform.
I owned all content creation and copywriting, ran campaigns on LinkedIn and social, oversaw the Google ads and SEO providers. ▪ Increased all inbound traffic by 2500%.
▪ Reduced overall campaign CPC's by 50% while increasing CTR's by 60% and conversions by 4x over the same period by optimizing designs, layouts, ad copy and landing pages.
▪ Developed, implemented, and maintained all marketing automation nurture programs in Act-On.
▪ Wrote or edited all copy including landing pages, blog posts, and static pages.
▪ Wrote copy for and deployed email campaigns that achieved 55% open rate and 10.5% click rate.
▪ Concepted new landing pages and inner pages on company site and oversaw full cycle from design until deployment.
▪ Planned and organized 2013 company AWS re:Invent booth and promotions, resulting in over 500 qualified leads.
TerrogenceOSINT Analyst and Writer
Jan. 2011 - Jan. 2012Center District, IsraelResearched and produced threat intelligence reports on terrorist activities for government clients — tracking bombing trends, emerging tactics, and evolving threat patterns. Contributed to government-initiated strategic research projects.
EZAir WirelessMarketing and Brand Manager, English Speaking Markets
Jul. 2010 - Mar. 2011Ramat HachayalWe wore multiple hats at Ezair Wireless. After building the EZAir Wireless brand from the ground up, the focus shifted to product management, online/offline sales, PPC campaigns, partnerships with content providers, and media buys. As a result, our small team achieved one million in revenue in the first year of operation. Another hat was that of online marketing. I was the creative director for all English campaigns. Whether for banners and landing pages for our partnerships, videos, print, or collateral, I did everything, except the actual physical design. This particular piece I'm quite proud of, as I did the creative directing for it, and a very talented Joni Goldfrid did the design and animation. http://www.youtube.com/watch?v=UuRa57Hq9vo. Hat number three was that of operations. By working closely with the supply chain and logistics department and fulfillment center to keep all of our warehouses sufficiently stocked, I ensured that all orders arrived to the customers in a timely fashion. Rain, sleet, or snow, just like the old mailman. I’ve also been lucky enough to be a product manager. From the design of the product enclosure and functionality, to the user guides and manuals, to the product sleeves and boxes, I was able to experience the process start to finish. ▪ Created concepts and wrote content for website, banners, landing pages, PPC campaigns, videos, and email blasts; supervised the graphic designers and animators until completion.
▪ Managed CRM strategy and execution through B2C channels and B2B partners resulting in one million dollars in revenue in the first year of operation.
Dozen Media NetworkMarketing and Media Manager
Dec. 2009 - Jun. 2010Kfar SabaAs part of a two-man team, I handled all forms of copy and content. This included website copy, banner copy, and press releases. Additionaly, I developed all creatives for our campaigns. Other duties included directing the programmers and designers responsible for creating new sites, affiliate management, and oversight of sales team in India. ▪ Devised and managed media campaigns for partners and affiliates.
▪ Composed content for all domains on the network.
▪ Responsible for creation of new sites and the maintenance of existing ones;
▪ Created and distributed all press releases to international media.
Thomas Gorman Marketing and CommunicationsAccount Executive
Jan. 2008 - Jun. 2008Clayton, Missouri▪ Composed and distributed press releases to over 60 international and domestic media outlets, including: local and regional affiliates for ABC, NBC, CBS, and FOX.
▪ Solicited and made publicity placements by working with agency principals.
FACIT GroupProject Manager
Mar. 2002 - Apr. 2006Evanston, Illinois▪ Supervised teams of foreign language translators to ensure adherence to project schedule and budget, reviewed and proofread their work to maintain integrity of language.
▪ Set up and maintained client accounts including: Bayer, Johnson & Johnson, Glaxo Smith Klein, Teva and Pfizer.
Bowlingshirt.comWeb Designer/ Product Manager
Mar. 2001 - Mar. 2002Greater St. Louis Area▪ Designed and developed Bowling Bombshells line of products including shirts, stickers, bowling bags, jackets, and purses.
▪ Built related site using HTML, JavaScript, CSS, Photoshop, Illustrator, and ASP.
▪ Successfully marketed product line using affiliates, web-rings, link exchanges, and banner exchanges.
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