Ross Kernez - CEO, ROSSK

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Work Background

Mavis TireDirector of Search

Jan. 2024 - Jan. 2025New York, United States

TechstarsMentor

Nov. 2023 - Aug. 2024

QeeplAdvisor

May. 2022

HealthPlanOneDirector SEO

Feb. 2020 - Jan. 2024New York, New York●Developed an Organic Acquisition Engine: Built a high-performing organic customer acquisition engine from the ground up across multiple domains, successfully navigating the 0-1 phase and laying a scalable foundation for growth. ●Defined Vision and Strategy: Led the vision, strategy, and roadmap for the organic acquisition channel, collaborating across departments including Content, Product, Design, Development, Paid Media, Email Marketing, and Analytics to align efforts and achieve business objectives. ●Led Cross-Functional Teams: Directed and mentored diverse teams, including developers, content creators, and SEO specialists, to drive revenue growth. Fostered a culture of testing, optimization, and continuous improvement across all initiatives. ●Executive Reporting: Delivered detailed performance updates and strategic insights to the CMO and CEO, ensuring alignment with organizational goals and transparent communication on progress and impact. ●Optimized Website Performance: Regularly evaluated website properties to identify opportunities for improvement. Developed and implemented a robust experimentation roadmap to enhance customer conversion rates and overall user experience. ●Managed and Refined Product Backlog: Took ownership of the product backlog, prioritizing initiatives, and making ongoing recommendations based on data-driven insights and team learnings to maximize impact. ●Enhanced SEO Across the Customer Journey: Oversaw the SEO user experience across all stages of the customer lifecycle. Created strategic planning documents, in-depth reports, project plans, and actionable website analyses to improve search visibility and user engagement. ●Set and Monitored Growth Goals: Established quarterly and annual customer acquisition goals, ensuring sustained year-over-year growth by implementing innovative strategies and tracking performance against key metrics.

Starta VCDigital Marketing Mentor

Jan. 2020

MarbleHead of Growth

Mar. 2017 - Feb. 2020●Achieved Significant Revenue Growth: Increased revenue by 47%-152% year-over-year each quarter and grew the active number of prospects by 211% through strategic and data-driven marketing initiatives. ●Enhanced Marketing's Revenue Contribution: Boosted marketing revenue from 24%-72% of total revenue by implementing advanced lead scoring systems and segmentation strategies and campaign efficiency. ●Managed Budget with ROI Focus: Oversaw the full marketing budget across online and offline channels, ensuring strict adherence to ROI targets while strategically managing lifetime value (LTV) and customer acquisition costs (CPA). ●Led Multi-Channel Marketing Functions: Directed the overall strategy and execution for Paid Search, Organic Search, Social Media, Content Marketing, Email Marketing, and Video Marketing. Set clear traffic generation goals, budget priorities, and performance forecasts, ensuring alignment with overarching business objectives. ●Optimized Campaign Performance: Monitored and analyzed performance across all channels against traffic, CPA, and ROI goals, consistently identifying areas for improvement. Made and implemented strategic recommendations to drive sustained growth and maximize campaign impact. ●Identified Growth Opportunities: Led a cross-functional team to uncover new optimization tests, investment opportunities, and growth strategies, ensuring continuous innovation and improved results. ●Reported to Executive Leadership: Provided regular updates to the CEO and CMO, detailing progress, performance outcomes, and strategic plans to ensure transparency and alignment with organizational goals. ●Executed Paid Search Programs: Planned, managed, and executed targeted local paid search campaigns, tailoring strategies to meet specific market needs while ensuring the best possible ROI. ●Full Accountability for Marketing Budget: Held complete responsibility for the marketing budget, ensuring efficient allocation of resources and prioritizing initiatives.

Grace AICo-Founder

Jan. 2017 - Jun. 2017New York City Metropolitan AreaI was part of the team that built Search Engine Grace AI.

House TipsterSr. SEO Product Manager

Mar. 2015 - Mar. 2017● Developed Product Strategies and Roadmaps: Defined comprehensive product marketing roadmaps and strategies, focusing on delivering measurable results across multiple channels, including SEO, paid media, content, and customer engagement. (0-1 phase) ● Drove User Acquisition and Growth: Spearheaded initiatives to drive consistent traffic growth and improve conversion rates across digital platforms through targeted marketing campaigns and optimization efforts. ● User-Centric Experiences: Leveraged customer insights and data to create engaging, tailored product experiences that address user pain points and improve satisfaction across the buyer journey. ● Data-Driven Decision Making: Built robust products and streamlined processes by using analytics and data-driven insights to optimize campaigns, improve KPIs, and inform strategic decisions. ● Performance Monitoring: Monitored the health and performance of key marketing channels, conducting in-depth analyses to uncover issues, identify root causes, and recommend actionable solutions. ● Backlog and Priority Management: Managed marketing project backlogs, prioritizing initiatives based on business impact, customer needs, and resource allocation. ● Product Development and Experimentation: Collaborated with cross-functional teams to conceptualize and test new features, pages, and campaigns, translating strategic goals into actionable product requirements. ● Market Research and Insights: Conducted market analysis and competitive research to identify trends, opportunities, and threats, sharing actionable insights to inform team strategies. ● Collaboration and Innovation: Partnered with engineering, design, and content teams to create scalable, automated solutions and processes that improve product efficiency and customer experience. ● Stakeholder Communication: Clearly articulated roadmaps, campaign performance, and strategic plans to stakeholders, aligning cross-functional teams on goals and priorities.

Ross Kernez ConsultingFounder

Jan. 2012

SEO MeetupFounder

Jan. 2010New York, United StatesSEO Meetup is a growth marketing professionals group with 3000+ people. We are open to anyone that wants to learn about digital marketing.