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Work Background
BSA Group PLCCo-Founder | Head of Innovation & Digital Platforms
Oct. 2024𝗜 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗕𝗦𝗔 𝗚𝗿𝗼𝘂𝗽 𝗣𝗟𝗖’𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by building scalable tools and structures that enable us to deliver transformational business support across Africa. 𝗠𝘆 𝗰𝗼𝗿𝗲 𝗺𝗮𝗻𝗱𝗮𝘁𝗲 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗦𝗪𝗔𝗥𝗔, 𝗼𝘂𝗿 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼: • 𝘌𝘮𝘱𝘰𝘸𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘢𝘭𝘭 𝘴𝘵𝘢𝘨𝘦𝘴 𝘸𝘪𝘵𝘩 𝘥𝘪𝘢𝘨𝘯𝘰𝘴𝘵𝘪𝘤𝘴, 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨, 𝘖𝘒𝘙-𝘣𝘢𝘴𝘦𝘥 𝘨𝘳𝘰𝘸𝘵𝘩 𝘱𝘢𝘵𝘩𝘸𝘢𝘺𝘴, 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘵𝘰𝘰𝘭𝘴 • 𝘚𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘮𝘢𝘵𝘤𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘧𝘶𝘯𝘥𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 • 𝘌𝘯𝘢𝘣𝘭𝘦 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴, 𝘤𝘰𝘢𝘤𝘩𝘦𝘴, 𝘢𝘯𝘥 𝘔&𝘌 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘳𝘶𝘯 𝘩𝘪𝘨𝘩-𝘪𝘮𝘱𝘢𝘤𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴 𝘢𝘵 𝘴𝘤𝘢𝘭𝘦 • 𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘈𝘧𝘳𝘪𝘤𝘢’𝘴 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘦𝘤𝘰𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘴𝘮𝘢𝘳𝘵 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯, 𝘳𝘦𝘢𝘭-𝘵𝘪𝘮𝘦 𝘥𝘢𝘵𝘢, 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘵𝘰𝘰𝘭𝘴 At the heart of this work is our mission: restoring dignity and economic empowerment to African entrepreneurs through structured, scalable, and tech-enabled support.
54 CollectiveBusiness Support Coach & Program Design Consultant
Mar. 2024 - Apr. 2025Working in the Business Support Accelerator as a Trainer of Trainers, Business Support Coach, and Program Design Consultant to help deliver Business Support at scale to early-stage SMEs. Over the next 5 years, the program aims to support over 500,000 African youth secure dignified work through entrepreneurship. It provides structured guidance in strategic planning, product development, and operational management to help new and early-stage SMEs grow their business further & faster.
Okinyo Mark's Management ConsultancyFounder & Principal Consultant
Sep. 2022Advising African startups, accelerators, and enterprises on growth strategy, operational effectiveness, and leadership capacity building. I lead strategy design, stakeholder engagement, and program delivery across key entrepreneurship ecosystems.
Moringa SchoolBrand and Marketing Strategy Consultant
Jan. 2022 - May. 2022HQSpearheading Moringa School's Brand Relaunch and foray into international markets while setting up the team for long-term success through restructuring, coaching, and training.
Moringa SchoolAccreditation and Certification Consultant
Jan. 2022 - May. 2022HQSpearheading the international certification and recognition of Moringa School as a Center of Excellence for Tech Education. A process that includes laying the groundwork for accreditation of Moringa's programs and trainers as required by the regulator while also leading the end-to-end process for ISO Certification within the scope of "Providing Accelerated and Market-Driven Tech Education for Career-Readiness".
Moringa SchoolKenya Campus Operations Director
Sep. 2020 - Jan. 2022Responsible for designing for, optimizing, and rallying the campus teams towards a positive student experience throughout the entire pipeline from acquisition, enrollment, and product delivery; to tangible graduate outcomes that are not only aligned to the strategic direction of the company, but also create meaningful value for students, their sponsors, and the employment marketplace.
Moringa SchoolDirector, Brand and Marketing Strategy
May. 2020 - Sep. 2020Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.
Moringa SchoolDeputy Director, Marketing
Sep. 2019 - May. 2020Championing the marketing strategy and execution in line with Moringa School's Mission and Vision, while building the technical know-how at a local and group level through training and development of high-performance teams across all geographies that Moringa has a footprint in.
Moringa SchoolSenior Digital Marketing Manager
Aug. 2018 - Sep. 2019Nairobi● Implementation of tracking tools and frameworks for digital marketing channels ● Goal setting and road-map planning for the digital team ● Budgeting and tracking of spend for paid campaigns ● Training and development of team members ● Providing strategic input/consultation to senior management on company-wide initiatives ● Providing marketing support for all events and outreach activities ● Management of the design and creative team and processes ● Creation of marketing playbooks for all channels (Email, SEO, Social, Paid, Content, Push etc) ● Project manager/owner for the company website (UI/UX, new features, etc) ● Continuous product and market-fit research ● Competitor analysis and implementing of counter strategies ● Lead generation for the purposes of filling our classes ● Persona validation and implementation of initiatives to provide value to the user journey
ROAM AfricaRegional Digital Marketing Manager - Onboarding and Retention Channels
Jan. 2018 - Aug. 2018As Group Head of the Email and Mobile Marketing Department whose primary goal was to optimize the customer lifecycle through onboarding and retention tactics built on the back of push communication channels like email, sms, chat, and mobile notifications. My responsibilities included: ● Training and mentorship for the junior and senior channel specialists ● Spearheading strategy and execution of new initiatives to improve the channel ● A/B testing, template coding and continuous improvement of email and push notifications ● Facilitation of cross-department coordination and collaboration ● Documentation of technical specifications for new cross-channel marketing applications ● Provision of technical support to the product team for roadmap-related projects ● Providing consultation on roadmap projects to be scheduled in for the different businesses
ROAM (Ringier One Africa Media)Senior Email Marketing Lead
Jun. 2016 - Dec. 2017As head of the email marketing team, my key roles and responsibilities are: ● Full ownership of group-wide email strategy and execution ● Liaising with tech departments for setting up email programs and tracking ● Creation of marketing frameworks for newsletters, transactional and relationship emails ● Creation of documentation for email tech specs and execution plan for A/B split tests ● Collaboration with other teams (Operations, Design, and Business) to execute successful campaigns ● Continuous training and development of email channel specialists in my team ● Facilitation of 360 performance reviews and set development plans for team members ● Provide strategic contribution to the company's group-wide road map planning and execution ● Monitor KPIs, give insights and implement learnings to continuously improve the email channel
Ringier KenyaDigital Marketing Specialist
Jun. 2014 - May. 2016My responsibilities for the East African e-commerce and online classifieds portfolio (Rupu, PigiaMe, and ZoomTanzania) of the company included: ● Creation, Scheduling and A/B Testing of Email Marketing Campaigns ● Search Engine Optimization (both technical and on-page SEO) ● User Experience Design for the website and email templates ● Coming up with web architecture for all brands ● Media Outreach – Reporting on links acquired and developing strategies for link partnerships ● Strategic Consulting - providing expert advice on planning and execution of marketing strategies
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