Axis BankDigital Innovation, Transaction Banking
Jul. 2015 - Apr. 2016Mumbai, Maharashtra, IndiaProduct Launch at Transaction Banking - Axis Bank Launch of Beyond Banking - Conceptualization and Design of Non-financial product offering for 2 million corporate customers Implementation and testing of product on Online Portal & more than ~2500 retail branches across India Go to Market Strategy and Incentive Structure development for over 10,000 sales executives Launch of Online Forex & Current Account Designing and Implementation of ‘Online Live Forex Rate System’ across platforms (mobile, internet) Delivering the Direct Current Account Customer Acquisition Tool across Online Portals (Axis, MCA) Implementation and testing of product on Online Portal & more than ~2500 retail branches across India Digital Innovation in Current Accounts- Developing Value Added Services for increasing pocket size & Customer Acquisition Tool for Priority Customers Developing Go to Market Strategy for Digitally enabled financial & non-financial products