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Work Background
Interim ManagerInterim Commercial & Marketing Lead
Sep. 2024BelgiumSport Industry (B2B) - Self employed
• Ensured business continuity during a period of leadership absence
• Led commercial and marketing initiatives end-to-end, coordinating priorities, stakeholders and execution in an interim leadership context
• Defined the 2025–2026 marketing and communication strategy to support business growth
• Represented the company at international trade fairs (Paris, Orlando) and supported product sourcing decisions
FreelanceMarketing Consultant - Interim Manager
Aug. 2024Walloon Region, Belgium- Clothing and retailing industry - Optimise retail operations by tracking demand patterns, just-in-time inventory, strategic pricing, and strengthen digital presence for efficient retail operations -Sports Industry - Adjust pricing based on market insights. Analyse past data for future planning. Enhance brand messaging and community relations.
ProximusResidential Channel Marketing – Omnichannel Expert
Oct. 2013 - Dec. 2023Brussels, Brussels Region, Belgium• Creation of Proximus Ambassadorship Program – Lead generation tool for team members, external contractors, and clients – Program represents nearly 5% of channel share.
• Daily management of the Proximus ambassadorship program • Responsible of Annual roadmap, strategy, budget, communication plan and implementation of ambassadorship program and sales lead initiatives
• Project management of mobile application, and omnichannel digital tools/campaigns
• New supplier: selection process and contract negotiation (new apps and customer plat
ProximusCustomer Marketing - Products & Solutions Expert
Jan. 2009 - Oct. 2013Brussels Area, Belgium• Dealer remuneration – manage dealership remuneration strategy. • Increase value - Determine strategy and campaign philosophy to push prepaid conversions towards post-paid tariff plans. Belgacom TV- Add value to TV products, lead new initiatives, push sale of TV content (bouquet and video on demand)
• Retention - Determine marketing strategy for promo hoppers and carousel between operators.
• Pricing - Approve pricing of new products
MobistarMarketing Residential - Offer Manager & Head of Retention
Jan. 2001 - Mar. 2008Brussels Metropolitan AreaMarketing Residential pre-paid customers – Project Management (2005-2008)
•Define, develop and implement new tariff plans, reloading techniques and promotions with the purpose to increase market penetration and consumption
•Develop a new range of products and services based on a detailed analysis of customer base, competition, market trends or technical improvements
•Produce with communication: above, below-the-line material and web content
•Manage timeline and budget
•Lead market research studies and new concept testing B2B Marketing SOHO, Firms and Premium customers – Head of Retention (2003 – 2005)
•Define, develop and implement projects in order to retain high valued customers •Develop a new range of campaigns and direct marketing techniques in order to pamper and retain high valued customers
•In depth analysis of high valued customers and their behaviours
•Manage timeline and budget
•Define Annual Marketing Plan for high valued customers
•Manage and coach 2 Junior Offer Managers Marketing Post-Paid customers – Offer Management (2001 – 2003)
•Develop and implement offers in order to retain the current client base
•Lead Direct Marketing and Telesales Campaigns •Participate in the Annual Budget and Marketing Plan
•Develop churn (client leaving Mobistar) analysis
PricewaterhouseCoopersInterim Management: Marketing Event Officer
Jun. 2000 - Nov. 2000Zaventem, Flemish Region, BelgiumJune-Nov 2000 PricewaterhouseCoopers Brussels
Marketing Officer – Events organisation
• Organise External events in order to promote PWC services
• Organise corporate wide internal events and team buildings
Levi Strauss & Co.Interim Management: Project Management – Residential Marketing
Dec. 1999 - Jun. 2000Brussels Area, Belgium• Prepare trend analysis and recommendations for marketeers
Cisco SystemsInterim Management: Business Analyst – Sales/Marketing
Oct. 1998 - Dec. 1999Sint-Pieters-Woluwe, Brussels Region, BelgiumConsultancy - Marketing and Sales
• Project management: internet and intranet web development
• Forecasts, annual budget, and sales performance analysis
EuroclearInternal Auditor
Jun. 1997 - Oct. 1998Brussels, Belgium and New York, USAJun 1997-Oct 1998 JP Morgan, Euroclear Brussels
Internal Auditor
•Identify business risks, assess the effectiveness of the controls and negotiate recommendations with the Department Heads
BNP Paribas Wealth ManagementCredit Analyst
Jan. 1995 - May. 1997Sydney Area, Australia1995- 1996 Banque Nationale de Paris, Sydney, Australia
Corporate Credit Analyst – French corporations
-Prepare credit proposals
-Prepare annual credit reviews and analyse financial accounts
-Present credit recommendations to the Credit Committee
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