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Work Background
UEFA Technical Observer
UEFAUEFA Technical Observer
Apr. 2024RemoteAppointed as a UEFA Technical Observer for international youth competitions, responsible for technical and tactical match analysis, trend identification, and official UEFA reporting. Contribute to UEFA’s technical knowledge base by analysing team structures, player profiles, and match behaviours in elite youth football environments. Key Responsibilities Conduct comprehensive technical and tactical match analysis at UEFA youth competitions. Identify emerging trends in elite youth football, including game models, tactical structures, and transition behaviours. Analyse player profiles, positional requirements, and performance indicators within high-level international environments. Produce official UEFA technical reports, focusing on team organisation, attacking and defensive principles, transitions, and match dynamics. Contribute to UEFA’s technical knowledge base, supporting coach education, talent development, and competition analysis. Apply standardized UEFA observation methodology, ensuring consistency, objectivity, and high analytical standards.
Sales Manager
SportsBaseSales Manager
Feb. 2024Hungary
Assistant Football Coach
Football Association of MoldovaAssistant Football Coach
Jan. 2024Chișinău, MoldovaAssistant Coach and Analyst Coach with the Moldova U17 national team, responsible for tactical preparation, opposition analysis, match analysis, and player monitoring. Contributed to UEFA Development Tournaments and qualifying campaigns, supporting talent development and international performance objectives.
Head of Production
HudlHead of Production
Feb. 2023 - Dec. 2023MoldovaProfessional Ice Hockey - Video Capture, Distribution and Analysis • Hudl
Coach Education Manager
Football Association of MoldovaCoach Education Manager
Jul. 2020MoldovaThe Coach Education Manager at a Football Association is responsible for designing, implementing, and managing educational programs aimed at developing and improving the quality of coaching within the football community. My role involves: Curriculum Development: Designing comprehensive coaching curricula that align with national or international coaching standards, covering various aspects of player development, tactics, sports science, and leadership. Program Implementation: Overseeing the execution of coaching programs, including licensing courses, workshops, seminars, and mentoring initiatives for coaches at different levels (youth, grassroots, professional). Quality Assurance: Ensuring the content and delivery of coaching programs meet high standards, incorporating the latest methodologies, best practices, and advancements in football coaching. Instructor Recruitment and Training: Identifying and recruiting qualified instructors, providing them with necessary training and resources to effectively deliver coaching education programs. Collaboration and Partnerships: Collaborating with clubs, academies, educational institutions, and other football organizations to promote and integrate coaching education initiatives within the broader football community. Evaluation and Assessment: Developing assessment methods and tools to evaluate the effectiveness and impact of coaching education programs, gathering feedback for continuous improvement. Regulatory Compliance: Ensuring that coaching courses and certifications comply with regulatory and accreditation standards. Research and Development: Staying updated with trends, research, and innovations in coaching methodologies and integrating new knowledge into educational programs. Communication and Advocacy: Serving as a spokesperson for coaching education initiatives, advocating for their importance in developing quality players, fostering talent, and enhancing the overall football landscape.
COACH NT U17.jpg
Football Association of MoldovaCOACH NT U17.jpg
Jul. 2020On-siteThe Coach Education Manager at a Football Association is responsible for designing, implementing, and managing educational programs aimed at developing and improving the quality of coaching within the football community. My role involves: Curriculum Development: Designing comprehensive coaching curricula that align with national or international coaching standards, covering various aspects of player development, tactics, sports science, and leadership. Program Implementation: Overseeing the execution of coaching programs, including licensing courses, workshops, seminars, and mentoring initiatives for coaches at different levels (youth, grassroots, professional). Quality Assurance: Ensuring the content and delivery of coaching programs meet high standards, incorporating the latest methodologies, best practices, and advancements in football coaching. Instructor Recruitment and Training: Identifying and recruiting qualified instructors, providing them with necessary training and resources to effectively deliver coaching education programs. Collaboration and Partnerships: Collaborating with clubs, academies, educational institutions, and other football organizations to promote and integrate coaching education initiatives within the broader football community. Evaluation and Assessment: Developing assessment methods and tools to evaluate the effectiveness and impact of coaching education programs, gathering feedback for continuous improvement. Regulatory Compliance: Ensuring that coaching courses and certifications comply with regulatory and accreditation standards. Research and Development: Staying updated with trends, research, and innovations in coaching methodologies and integrating new knowledge into educational programs. Communication and Advocacy: Serving as a spokesperson for coaching education initiatives, advocating for their importance in developing quality players, fostering talent, and enhancing the overall football landscape.
Team Lead Manager
InSports TVTeam Lead Manager
Jun. 2019IrelandSports media. Content Creation: Producing and broadcasting sports-related content such as live matches, highlights, analysis, documentaries, and interviews. Broadcasting and Distribution: Delivering content through television channels, online streaming platforms, or partnerships with other media networks. Coverage and Programming: Covering a range of sports events, leagues, tournaments, and matches, catering to diverse audiences and demographics. Analysis and Commentary: Providing expert analysis, commentary, and insights from former players, coaches, and pundits. Audience Engagement: Engaging audiences through interactive features, social media, and fan-engagement programs related to sports content. Partnerships and Sponsorships: Collaborating with sports organizations, teams, and sponsors for content rights, marketing, and advertising opportunities. Technological Innovation: Embracing new technologies to enhance viewing experiences, such as high-definition broadcasts, virtual reality, or interactive features.
Assistant Coach
Dacia BuiucaniAssistant Coach
Oct. 2018 - Jun. 2020Chișinău, MoldovaDacia Buiucani – Clubul de fotbal pentru copii și tineret
Regional Sales Manager
InStat SportRegional Sales Manager
Jan. 2017 - Jan. 2023Ireland• Successfully spearheaded launch of numerous new products • Nurtured key business relationships, enhancing profitability • Developed effective regional marketing plans • Excelled at conflict resolution, ensuring customer satisfaction • Implemented cost-reduction strategies in distribution • Expertise in data analysis to drive sales decisions
Regional Production Director
InStat SportRegional Production Director
Jan. 2017 - Jan. 2023Ireland• Led a team of over 200 production staff • Implemented innovative production strategies • Boosted overall efficiency by 20% • Effectively met demanding production deadlines • Heightened product quality leading to increased sales • Reviewed and optimized production processes • Spearheaded successful regional production projects
Part-time
InStat SportPart-time
Jan. 2017 - Jan. 2023Ireland• Led a team of over 200 production staff • Implemented innovative production strategies • Boosted overall efficiency by 20% • Effectively met demanding production deadlines • Heightened product quality leading to increased sales • Reviewed and optimized production processes • Spearheaded successful regional production projects
Director
SRL Football StatisticsDirector
May. 2015MoldovaSports data analysis and sports video content creator
Quality Control Data Inspector
InStat SportQuality Control Data Inspector
Sep. 2012 - Dec. 2016Ireland• Mastered data analysis tools to assure quality control • Excelled in identifying discrepancies in large data sets • Streamlined process improvements using data analysis • Designed quality control procedures for data integrity • Maintained 99% data accuracy over multiple projects • Led training sessions on data quality and control • Increased data accuracy by 15% in previous role • Reduced data error rates by 25% through rigorous checks • Boosted productivity by managing critical data sets effectively
Full-time
InStat SportFull-time
Sep. 2012 - Dec. 2016Ireland• Mastered data analysis tools to assure quality control • Excelled in identifying discrepancies in large data sets • Streamlined process improvements using data analysis • Designed quality control procedures for data integrity • Maintained 99% data accuracy over multiple projects • Led training sessions on data quality and control • Increased data accuracy by 15% in previous role • Reduced data error rates by 25% through rigorous checks • Boosted productivity by managing critical data sets effectively
Football Data Analyst
InStat SportFootball Data Analyst
Mar. 2011 - Aug. 2012Ireland• Leveraged statistical software to quantify player performance • Drove decision-making processes based on data-driven insights • Enhanced game strategies by interpreting complex player data • Improved game projections with the application of forecasting techniques
Moldova
Football Association of MoldovaMoldova
On-siteThe Coach Education Manager at a Football Association is responsible for designing, implementing, and managing educational programs aimed at developing and improving the quality of coaching within the football community. My role involves: Curriculum Development: Designing comprehensive coaching curricula that align with national or international coaching standards, covering various aspects of player development, tactics, sports science, and leadership. Program Implementation: Overseeing the execution of coaching programs, including licensing courses, workshops, seminars, and mentoring initiatives for coaches at different levels (youth, grassroots, professional). Quality Assurance: Ensuring the content and delivery of coaching programs meet high standards, incorporating the latest methodologies, best practices, and advancements in football coaching. Instructor Recruitment and Training: Identifying and recruiting qualified instructors, providing them with necessary training and resources to effectively deliver coaching education programs. Collaboration and Partnerships: Collaborating with clubs, academies, educational institutions, and other football organizations to promote and integrate coaching education initiatives within the broader football community. Evaluation and Assessment: Developing assessment methods and tools to evaluate the effectiveness and impact of coaching education programs, gathering feedback for continuous improvement. Regulatory Compliance: Ensuring that coaching courses and certifications comply with regulatory and accreditation standards. Research and Development: Staying updated with trends, research, and innovations in coaching methodologies and integrating new knowledge into educational programs. Communication and Advocacy: Serving as a spokesperson for coaching education initiatives, advocating for their importance in developing quality players, fostering talent, and enhancing the overall football landscape.
InStat Sport - YouTube
InStat SportInStat Sport - YouTube
Ireland
InStat is a worldwide leader in sports statistics and analytics. We provide solutions for football, basketball, ice hockey and futsal leagues, clubs and players around the globe.
InStat SportInStat is a worldwide leader in sports statistics and analytics. We provide solutions for football, basketball, ice hockey and futsal leagues, clubs and players around the globe.
Ireland

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Video & data analysis and scouting in football
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