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Work Background
FreelanceIndependent Business Advisor
Jul. 2025Beirut, Beirut Governorate, Lebanon- Performed high-level business assessments covering financials, operations, and market dynamics.
- Built and reviewed financial models to support planning, valuation, and funding discussions.
- Advised founders on positioning, pricing, and product mix to support sustainable growth.
- Supported scale-up by building roadmaps prioritizing core products, improving org structure, and removing operational bottlenecks.
Boshies Apparel LabelFounder
Mar. 2017 - Jun. 2025Beirut District, LebanonBuilt and scaled a culturally-driven fashion label blending modern streetwear with Arabic identity.
- Launched the brand through a successful crowdfunding campaign and built early community momentum.
- Grew the business organically, tapping into an underserved cultural niche in Lebanon and Egypt.
- Secured seed investment to fuel expansion and support digital infrastructure.
- Led market entry into Egypt, managing brand strategy, operations, legal setup, and production workflows.
- Recruited and managed a cross-functional team covering design, operations, marketing, and finance.
- Implemented scalable tools and systems across e-commerce, ERP, and fulfillment.
- Built a strong digital presence and loyal customer base through storytelling and influencer collaboration.
- Gained recognition through features in regional and international media outlets.
Banque Libano-FrançaiseWealth Advisory - Private Banking
Nov. 2014 - Dec. 2016Geneva, SwitzerlandSupported LF Finance client advisory and investment operations for high-net-worth individuals.
- Supported multi-asset allocation and portfolio strategy for HNWs (Stocks, Bonds, Options, Commodities, FX).
- Executed market orders in coordination with external trading desks.
- Prepared tailored investment briefs and market updates, boosting engagement with key accounts.
- Assisted in credit research and investment-grade bond selection for the bank’s in-house fixed-income fund.
Accenture FranceManagement Consulting - Financial Services
Sep. 2009 - Oct. 2014Région de Paris, FranceWorked on multiple digital transformation projects in investment banking, focused on IT cost optimization, capital markets systems, and Agile delivery.
- Contributed to cost-reduction initiatives, helping streamline operations and reduce IT spend.
- Supported the upgrade of front-office trading systems by aligning stakeholders and bridging business–tech needs.
- Helped design and roll out a structured credit platform by mapping workflows, defining requirements, and supporting testing.
- Led workshops to capture business needs and translate them into actionable deliverables.
- Managed consultant team members to ensure quality of deliverables and coordination.
- Contributed to Agile delivery through sprint planning, backlog reviews, and testing cycles.
Gordian KnotCredit Analyst
Jan. 2009 - Jun. 2009London, Royaume-UniSupported research and analysis for global sector insights and credit evaluation.
- Analyzed market trends, sector dynamics and global key players in pharma and energy.
- Tracked credit ratings and spreads to support investment and risk assessment decisions.
Crédit Agricole CIBSales Marketing Assistant
Apr. 2008 - Sep. 2008Paris, franceProvided operational and execution support within a trading floor environment.
- Collaborated with sales and trading teams to monitor pricing and trade flow for structured products.
- Supported secondary market execution and ensured accurate and timely trade confirmations.
Societe Generale Corporate and Investment Banking - SGCIBSales Marketing Assistant
Jul. 2006 - Mar. 2007Région de Paris, FranceAssisted in product development and client-facing activities for investment solutions.
- Contributed to the development and positioning of structured products, from concept to marketing.
- Supported client interactions related to product selection, trade execution, and portfolio updates.
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