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Work Background
Tyrrell's WinesMembership & Marketing Specialist
Nov. 2024Pokolbin, New South Wales, Australia- Implement monthly sales activations and manage eDM communications and ensure timely updates for sales activations. - Handle member-related customer service, including email and telephone inquiries. - Plan and execute member events in collaboration with the Membership and Experience Specialist. - Assist the Head of Marketing with branding, public relations, and media relations. - Manage Tyrrell’s social media content, scheduling, and weekly planning. - Support in planning and executing photo/video shoots, providing creative input. - Produce written brand collateral, including tasting notes and product materials. - Coordinate production of brand collateral and action marketing requests from trade/wholesale teams. - Assist with sponsorship/partnership duties - Help manage media contacts, press releases, and product seeding activations. - Contribute to brand strategy and represent Tyrrell’s through wine tastings and promotional events.
Tyrrell's WinesMembership & Branding Coordinator
Nov. 2023 - Jan. 2025Pokolbin, New South Wales, Australia
Trans Niugini ToursMarketing Manager
Jan. 2022 - Jan. 2023Mount Hagen, Papua New GuineaMy roles within Trans Niugini Tours include: - Developing and implementing digital marketing plans across the key channels of web, email, and social media - Designing and planing promotions, events, prices and giveaways - Monitor, analyse and report campaign results - Liaise with external stakeholders - Coordination of the advertising schedule, coordinating artwork - Coordinating the delivery of electronic digital marketing - Strategically targeting domestic, local travellers whilst developing a plan to market to the broader international market with the return of international travel.
University of NewcastleDigital Communications Assistant in IT Services
Mar. 2021 - Jan. 2022Newcastle, New South Wales, Australia
The Creative CollectiveMarketing Intern
Jan. 2018 - Apr. 2018Newcastle, New South Wales, AustraliaDuring my time with the Creative Collective, my duties included: optimisation of internal systems, assisted with editing of client debrief documents, identified case studies to be used for client proposals, wrote a blog post using SEO principles for a client’s website, worked on a web build for a key client, reviewed websites across multiple devices to identify responsive issues, drafted a blog post for The Creative Collective website, researched capability statements for building and construction companies and created a short e-book for The Creative Collective on rebranding through Canva. Additionally, I sat in on client meetings scribing minutes and notes from meetings, assisted managers with client research and assisted with sourcing relevant articles to be shared on client’s social media.
SupercarsMarketing and Events Intern
Nov. 2017 - Nov. 2017Newcastle, New South Wales, Australia1-day unpaid work experience in Marketing. In 2018 I was one of 10 students selected to participate in a day of working for the V8 Supercars for the Newcastle 500. My duties Public Relations, Operations and Marketing activities such as ticket sales, conducting pit lane tours, setting up signature tables, organising participant lunches and directing patrons in and out of the venue.
Rebel SportSupervisor
Feb. 2017 - Jan. 2025
Ally FashionSales Assistant
Apr. 2014 - Jan. 2017Newcastle, Australia
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