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Work Background
SkopenowDirector of Events & Field Marketing
Oct. 2023New York, United States
AtlanSenior Partner Field Marketing Lead
Jul. 2022 - Oct. 2023RemoteEnd-to-end conference sponsorship management, from contracts, logistics, collateral, promotional items and hospitality.
Collaborates with marketing, sales and product teams to generate leads, drive customer engagement, and boost brand awareness through inbound and outbound campaigns and outreach.
Strong management of third-party relationships, including contract negotiation, vendor/agency hires.
Manages partner relationships, from co-hosted in-person and online events to co-branded product releases, as well as field sales alignment.
Carpe DataDirector of Events and Special Projects
Feb. 2019 - Jul. 2022Santa Barbara, California AreaResponsible for strategic planning, operations, field marketing, and logistics for all conferences, events, and trade shows that Carpe Data attends, as well as user conferences and unique client events sponsored by the company during the year. Also executes special assignments as assigned, including brand guardianship, office interior design and commercial remodels, property management, and client/employee gift procurement.
Carpe DataDirector of Marketing and Communications
Aug. 2017 - Feb. 2019Santa Barbara, California AreaAs the first marketing professional hired by Carpe Data, I created and executed a marketing strategy for the start up from the ground floor. From social media accounts to website design, from event planning to public relations, it was my responsibility to build brand awareness, provide lead generation, and support sales for a small start up in a unique and emerging industry.
Scholarship Foundation of Santa BarbaraDirector of Marketing Communications
Mar. 2016 - Jul. 2017Santa Barbara, California AreaCreating and executing a marketing and communications strategy for the Scholarship Foundation to increase outreach, awareness, donations, and scholarships to the students of Santa Barbara County. • Oversee the development and implementation of consistently branded marketing materials that support the vision, mission, and strategy of the foundation through multiple channels including print materials, press and online media, website, and social media communications
• Managed the complete redesign, rewriting, and rebranding of the foundation’s website. Spanish language component to be launched in June 2017.
• Reimagined and redesigned collateral for student outreach, improving brand impact without increasing cost
• Create and maintain a communications plan, integrating all aspects of the foundation’s publications, public relations, website, events, and marketing
• Coordinate design, production, and distribution of foundation publications, print collateral, and social media communications including the annual report, e-blasts, brochures, event collateral, and student program materials • Reduced staff workload during the foundation’s busiest season by outsourcing and managing a key donor communications piece with only a small increase in cost
• Write speeches and communications and create presentations for CEO and Board Chair
• Serves on the Executive and Development Committees and helps manage board communications
• Cultivate and manage vendors and consultants for print and visual media
UC Santa BarbaraAdjunct Professor, Blogging for Business
Aug. 2014 - Dec. 2015Santa Barbara, California AreaTeach adult professionals how to use content marketing and the value of storytelling in the business world.
Epson America Inc.Brand Journalist
Mar. 2013 - Mar. 2016Writer and storyteller for Epson and their customers. Spokesperson for EpsonTV channel. Live tweeting on location at Epson's trade shows and events.
University of California, Irvine Division of Continuing EducationInstructor, Blogging for Business
Mar. 2012 - Dec. 2015Irvine, CAI teach an online course to people looking to learn how to blog for businesses from a marketing perspective.
BNI Diamond ClubPresident
Jan. 2010 - May. 2012Santa Ana, Ca
Beckett CollectiblesEditor at Large, Victorian Homes Magazine
Jan. 2009 - Dec. 2010
ReVerb Studio, LAContent Manager, Assistant Project Manager and Copywriter
Sep. 2008 - Sep. 2010I have been working on two main client projects at ReVerb on a contract basis. My main duties have been to project manage internally, keep client changes/updates to content consistent across the many pieces of collateral, and to write and amend copy as and when needed. The skills from my repertoire most in demand have been my obsession with details and thoroughness on every task. The clients demand perfect work in a very short amount of time, and we, as a team, have delivered above and beyond expectations.
The small team at ReVerb is exceedingly creative, talented and produces amazing work -- better than much I've seen produced at larger studios.
Either/Or MediaCreative Director and Wordsmith
Oct. 2007 - Mar. 2016Santa Barbara, California AreaBrand journalist; content marketing specialist; storyteller; instructor of content marketing at two University of California Extension programs.
Super Dave's Print, Mail & MarketingVP of Communications
Aug. 2007 - Aug. 2008
Chambers and PartnersOperations Manager
Jan. 2006 - Dec. 2006
WordWide London - Content MarketingDirector of Client Services
Jan. 2005 - Dec. 2006London, United Kingdom
Chatwin-Newton PublishingCreative Director and Managing Editor
Jan. 2001 - Dec. 2005London, United Kingdom
Illustrated London NewsDeputy Editor & Senior Designer
Jan. 1998 - Dec. 2001
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