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Work Background
ProVeg InternationalHead of Programs, India
Jan. 2025 - Jul. 2025Bengaluru, Karnataka, IndiaIn this role, I will drive initiatives aimed at transforming food systems, advocating for plant-based solutions, and creating a sustainable impact in India.
Million Dollar VeganCampaign Manager - India
Nov. 2018 - Apr. 2019Bengaluru Area, IndiaWork involved the management of the India leg of the Million Dollar Vegan campaign, where MDV challenged the Pope to go vegan for Lent. If His Holiness accepted the challenge we would give 1 million dollars in charity. Work included
- Managing press relations, statements, interviews
- Signing up influencers and celebrities, getting their statements
- India content - planning and creation.
- Personalising the celebrity invitation in 13 international languages
- Driving sign-ups of the pledge
PaperCup MediaCo-Founder and Principal Strategist
Oct. 2017Bengaluru Area, IndiaPaperCup Media is a digital strategy consulting firm that provides a holistic digital solution to the challenges faced by startups, SMEs, non-profits and single person companies. We help simplify digital. Our Approach
Simple | Different | Effective Focus Areas: - Brand Consulting & Strategy - Digital Strategy - Content Strategy - Video Creation & Marketing - Event Strategy and Planning - Cost Planning (for non-profits) - Social Media Marketing & Management - SEO - Content & Design - Website Design
Mercy for AnimalsCommunications Consultant
Sep. 2015 - Sep. 2017RemoteHandling all the online and digital communications - social media and blogs. Setting the online strategy
Content creation, community management.
Outreach
OnMobileDirector - Client Relations (Media & Enterprise)
Nov. 2012 - Jan. 2015BangaloreHandling a team of 16 members including client relations group heads, delivery managers, account mangers, application developers & operations engineers Key Account Management in the Indian Market with revenue potential of 220 million for the Media & Enterprise Unit. Formulated strategies for engaging untapped markets including Indonesia, Nigeria & Bangladesh for Media & Enterprise KEY CAREER ACHIEVEMENTS:
Managed and executed Kan Khajaura Tesan: the rural outreach free radio of HUL. The campaign won 3 gold Lions at the 2014 International Festival of Creativity at Cannes SPOC from OnMobile managing the mobile enablement of KBC (Kaun Banega Crorepati) for 6 National editions ('05 to '13) &8 regional editions. Filed 2 patents for Talent/Reality Show Management on the mobile Instrumental in managing the mobile enablement of reality shows ranging from Indian Idol (4 seasons), Idea Star Singer ( 2 seasons), NachBaliye (3 seasons) JhalakDhiklaja (2 Seasons), Bigg Boss (3 seasons) to name a few Launched the Mobile Voice portals of Star, ESPN, Disney, Manorama, Maa TV, ETV, ITGO, Mathrubhumi, Star Vijay, Sony, UTV, AOL etc. Conceptualized,launched and managed on-air loyalty programs for Disney (Hungama TV) & Lokmat TV (IBN-7) & national contests for Star, Network 18 etc Initialized & formulated setting up of process for onboarding of media partners to ensure transparency of process & cover legal aspects
OnMobileClient Relations - Group Head (Media)
Oct. 2008 - Oct. 2012Bengaluru Area, IndiaManaging team of 3 including relationship manager and MIS executive Key account management across verticals including telecom, publishing, FMCG, media and IT. Maintaining healthy client relations, resolve queries/issues, ensure capture of needs and drafting of contracts and new business opportunities. Responsible for delivering revenue targets. Up-selling & Cross selling of services
OnMobileProduct Manager & Creative Head
Nov. 2005 - Sep. 2008Bengaluru Area, IndiaConsult with Media Partners on Usability, Product and content roadmap. Conceptualizing, scripting and Maintaining products ranging from Media Main Menus, Festival Portals, Subscriptions - Voice, SMS, USSD, Combination (Voice and SMS), WAP and RBT Portals (on-deck and off-deck). Interfacing with Studio team for content planning and production. Full understanding of OnMobile Systems, Products and Processes and similar understanding of Media Processes in TV, Radio and Print
Fonix Event Pvt LtdCreative Director
Feb. 2003 - Oct. 2005Cochin Area, IndiaHandling the creative aspects (Conceptualization of event, theme, Copywriting, Collateral design and management etc.) of corporate events, product launches, stage shows for corporates including Mercedes Benz, Toyota, Honda, Taj, Reliance, Airtel, Anchor Woods etc. MC for key events. Conceptualization, design and execution of concepts and themes for events.
FreelanceTheatre Director & Trainer
Oct. 1999 - Oct. 2005Cochin Area, IndiaConducted theatre based training for companies including Paragon, Vijaya Hospitality, Muthoot, ITC, Cochin Shipyard Theatre classes for schools including Chinmaya Vidyalaya and Naval Public School, St. Alosyious College etc.
Film DirectionMankolangal (Guardians of the Earth)
Jan. 1999 - Dec. 2000KeralaBest Debut Director Kerala State Government March 2001 Best Film FIPRESCI March 2000 The international federation of film critics Award for the Best film outside the competition at the 7th Kerala International Film Festival Best Asian Film Dhaka International Film Festival January 2002 Sutherland Trophy Nominee British Film Instituite February 2002 Nominated for the Golden Leopard at the 54th Locarno International Film Festival, Switzerland Exhibited at over 14 international Film Festivals.
http://variety.com/2001/film/reviews/guardians-of-the-earth-1200470045/
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