Leonardo Marcelino

Product Manager @Media Labs

ScrumMVPKanbanProduct ManagerITGrowth HackerCRM managerASODigital Ads ManagerSEO ManagerMarketing

Growth-minded Product Manager with 12+ years of experience in digital marketing, paid media, and performance — now building AI-driven consumer products from 0 to 1. Currently at Media Labs, where I lead cross-functional teams across engineering, design, and marketing to deliver product strategy and execution — coordinating priorities, managing trade-offs, and aligning stakeholders from founders to external partners. Under this leadership, Lovefy scaled from 100 to 2,400+ active users and 40,000+ total users, with a 90% engagement rate. My background spans paid user acquisition (Meta, Google, LinkedIn), funnel optimization, and AI-powered workflow automation — which I apply directly to product strategy and go-to-market execution. Fluent in English, remote-first, and open to global opportunities in Product Management, Growth, or Performance Marketing.

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Work Background

Product Manager

Media LabsProduct Manager

Senior Growth Analyst (Performance & Demand)

CortexSenior Growth Analyst (Performance & Demand)

Jan. 2023 - Aug. 2025São Paulo, Brasil

Media & Performance Analyst

GOGO agencyMedia & Performance Analyst

Dec. 2020 - Jan. 2023Jundiaí, São Paulo, Brasil

Media & Performance Analyst

Agência MadisonMedia & Performance Analyst

Nov. 2019 - Dec. 2020Jundiaí, São Paulo

Analista de Perfomance (Google Ads)

Suzuki Motos do Brasil (J Toledo)Analista de Perfomance (Google Ads)

Feb. 2019 - Nov. 2019

Social Media Specialist

Suzuki Motos do Brasil (J Toledo)Social Media Specialist

Dec. 2018 - Feb. 2019

Social Media Specialist

Kymco Motos do BrasilSocial Media Specialist

May. 2018 - Dec. 2018Jundiaí

Assistente de marketing

Igus do BrasilAssistente de marketing

Mar. 2013 - Feb. 2015Jundiaí

Requests

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Personal Pitch

Seeking Managerial Roles in Digital Growth

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