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Work Background
Creative Source Digital & Design AgencyMarketing Manager – Brand, Content, Growth & Loyalty
May. 2021Auckland, New Zealand• Developed comprehensive marketing plans and content strategies to drive growth & loyalty for B2B and B2C clientele.
• Managed digital and traditional activations to nurture leads through a customer-centric funnel, from inquiry to sale to loyalty.
• Collaborated with internal and external stakeholders to project manage and execute marketing initiatives on time and within budget.
Noble House Hotels & ResortsArea Sales & Marketing Manager - Leisure & Business Travel
Jan. 2019 - Dec. 2020Del Mar, California, United StatesLed the B2B sales and marketing initiatives for leisure and business travel to key markets across the USA.
Wine Glass WriterMarketing Manager & Small Business Owner - Wine Aficiandos, Entertainers, Cellar Doors
Jan. 2014 - Dec. 2019Auckland, New ZealandIdentified a gap in the wine accessory market and launched a new product into the Australasian market. Managed all facets of B2B & B2C logistics, sales, marketing, and merchandising across more than 1,800 retail and ecommerce outlets.
Wine Glass WriterSmall Business Owner
Jan. 2014 - Dec. 2019Auckland, New ZealandIdentified a gap in the wine accessory market and launched a new product into the Australasian market. Managed all facets of B2B & B2C logistics, sales, marketing, and merchandising across more than 1,800 retail and ecommerce outlets.
The Shopping ChannelMarketing Consultant
Jul. 2012 - Jan. 2013Auckland, New Zealand
City Impact ChurchMarketing Consultant
Apr. 2012 - Jun. 2012Auckland, New ZealandLed cross functioning teams and in-house agency to complete a back-log of marketing and production jobs across digital, print, outdoor advertising and television for a 3,000 member mega church delivering multiple live events and video productions weekly, whilst keeping pace with incoming requests.
Rape Prevention Education, Rape Crisis Auckland, Whakatu MauriMarketing & Fundraising Consultant
Jan. 2009 - Dec. 2013Auckland, New ZealandAt RPE I had the privilege of supporting our leadership, kaumātua, and support teams deliver culturally appropriate health education and prevention services to health professionals and youth within a Kaupapa Māori framework. During my tenure, I supported the executive director to triple funding, reduce cost per beneficiary, and expand our service delivery across Auckland. I also managed the agency’s marketing and successfully collaborated with corporate sponsor Vodafone, high-profile ad agency Aim Proximity, and various stakeholders to rebrand our youth portfolio and various stakeholders to rebrand our youth portfolio, which included conducting focus groups, assembling a steering committee, launching new marketing collateral, educational booklet & materials, and a youth-informed website. I created and executed marketing campaigns for Professional Education courses as well as delivered a new website, quarterly newsletters, annual fundraising campaigns, and a successful fundraiser production of The Vagina Monologues. Leveraging my marketing and public relations skills, I supported the execution of media campaigns that influenced funding outcomes to the benefit of rape crisis agencies throughout New Zealand.
Rape Prevention Education, Rape Crisis Auckland, Whakatu MauriOperations, Fundraising & Marketing Manager
Jan. 2009 - Dec. 2013Auckland, New ZealandAt RPE I had the privilege of supporting our leadership, kaumātua, and support teams deliver culturally appropriate health education and prevention services to health professionals and youth within a Kaupapa Māori framework. During my tenure, I supported the executive director to triple funding, reduce cost per beneficiary, and expand our service delivery across Auckland. I also managed the agency’s marketing and successfully collaborated with corporate sponsor Vodafone, high-profile ad agency Aim Proximity, and various stakeholders to rebrand our youth portfolio, which included conducting focus groups, assembling a steering committee, launching new marketing collateral, educational booklet & materials, and a youth-informed website. I created and executed marketing campaigns for Professional Education courses as well as delivered a new website, quarterly newsletters, annual fundraising campaigns, and a successful fundraiser production of The Vagina Monologues. Leveraging my marketing and public relations skills, I supported the execution of media campaigns that influenced funding outcomes to the benefit of rape crisis agencies throughout New Zealand.
Distinctive Holiday HomesGlobal Director of Marketing
Jan. 2008 - Dec. 2009Auckland, New ZealandExecuted sales and marketing initiatives for a privately held destination club featuring an exclusive portfolio of luxurious homes, lodges, yachts and apartments worldwide from which members may access along with personalised services. Reported to the Founder & Chairman.
The Ritz-Carlton Hotel Company, L.L.C.Marketing Director
Jan. 2004 - Dec. 2008Marsh Harbour, Central Abaco, The Bahamas
American Golf CorporationNational Director of Membership
Jan. 2000 - Nov. 2004Santa Monica, California, United StatesDirected the world's largest golf frequency reward programme, across 16 regions and more than 350 golf properties across the USA.
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